The launch of their Intensive Overnight Acne
Patches and Aluminum-Free Deodorant are being used as pilots for
the brand's use of AI.
VANCOUVER,
BC, April 19, 2023 /CNW/ - Simply Better
Brands Corp. ("SBBC" or the "Company") (TSXV: SBBC) (OTCQB: PKANF)
is pleased to announce the implementation of artificial
intelligence (AI) in its marketing strategies and operations to
enhance the customer experience, improve efficiency, and
simultaneously increase revenue and advertising profitability on No
BS Skincare Brand, its growing clean ingredient skincare
brand.
AI algorithms analyze customer data such as
purchase history, browsing behavior, and preferences to create
individualized experiences for each customer. This innovative
technology is helping No BS Skincare continue to deliver on its
promise of eliminating b.s. from all aspects of its business,
especially marketing and operations. With the help of AI, the brand
is personalizing its marketing campaigns and targeting efforts to
reach high-converting customer segments with the most relevant and
valuable content to them.
"There's too much misinformation in the beauty
industry and a lot of brands advertising products with zero value
to consumers. We believe that personalized, high-value marketing is
how we combat this, and AI is the key to unlocking it," said
Diana Briceno, CEO of No BS
Skincare. "By leveraging AI technology, we can better understand
our customers' needs and preferences, and deliver tailored
experiences that exceed their expectations to those who are
interested in it."
AI also enables No BS Skincare to optimize its
return on ad spend (ROAS) as social advertising costs have
skyrocketed. By analyzing data in real-time, AI algorithms can
identify the most effective channels and messaging for each
customer segment and allocate the correct budget to increase
conversion rates and lower customer acquisition costs (CAC). "Our
goal is to deliver the right message, to the right person, at the
right time and at a cost that makes sense for our business.," added
Ruth Cuadrado, VP of Marketing for
No BS Skincare. "AI is helping us increase our ROAS, lower CAC, and
minimize churn." This milestone solidifies the brand's commitment
to staying at the forefront of emerging technologies and applying
them to skincare. By utilizing AI in marketing, they are pioneering
the way the beauty industry executes marketing.
No BS, who launched in 3,600 CVS stores
nationwide in 2022, is expanding its retail presence at CVS through
their Beauty on the Go program, offering a curated line of clean
and uncomplicated acne solutions for customers on the run. In
addition to an expanded distribution footprint, No BS is also
adding two new breakthrough products to its lineup: the Intensive
Overnight Pimple Patches and an aluminum-free deodorant.
Introducing the Intensive
Overnight Pimple Patches
No BS Skincare is excited to announce the launch
of its new product, the Intensive Overnight Pimple Patches.
Breakouts do not stand a chance against these breathable
hydrocolloid stickers packed with Salicylic Acid and Calamine to
combat bacteria while promoting rapid healing and preventing
scars.
"After extensive research and development, we are
proud to offer our customers a highly effective solution for
overnight pimple care," said Diana Briceño. "We know that our
customers value clean and natural ingredients, which is why we made
sure to use only the best in our patches including calamine lotion
and salicylic acid, an effective chemical exfoliant and acne
fighter that promotes skin cell renewal."
No BS Skincare's Intensive Overnight Pimple
Patches are expected to launch in June
2023 on the Company's official website, www.livenobs.com,
it's Amazon store, and select retailers.
Introducing a Deodorant with No
Bad Stuff
No BS Skincare is also excited to announce the
launch of its new aluminum-free deodorant, which battles
odor-causing bacteria with probiotics while grapefruit oil-infused
starch naturally keeps your skin dry, fresh and healthy all day. It
is strong enough to get your pit smell under control, and has been
shown to be safe enough to be used anywhere on your body without
causing irritation.
"Our customers have been asking for a natural,
effective, and non-toxic deodorant, and we are thrilled to offer
them one that meets all of their needs," said Diana Briceño. "Our
deodorant is made with only the safest and most effective
ingredients, making it OK to use anywhere in your body, from your
pits, your privates and your feet".
No BS Skincare's aluminum-free deodorant is
expected to launch in the 3rd quarter of 2023 on the
Company's official website, www.livenobs.com, it's Amazon store,
and select retailers.
INFOR Financial
Simply Better Brands Corp. is also announcing
that, subject to regulatory approval, it has retained INFOR
Financial Inc. ("INFOR Financial") to provide capital
markets advisory and market making services for the Company.
The Company has entered a services agreement (the
"Agreement") with INFOR Financial, pursuant to which INFOR
Financial has agreed to perform the following general capital
markets support services:
- introduce the Company to capital market participants and
institutional investors that may include investment funds, mutual
funds, private capital sources and other potential strategic
investors; and
- market making services, with the objective of maintaining
active and orderly trading in the market and improving liquidity
of the Company's common shares, undertaken by one of INFOR
Financial's proprietary traders in compliance with all applicable
rules of the TSX Venture Exchange ("TSXV") and the New
Self-Regulatory Organization of Canada ("New SRO"), and all applicable
laws.
For its services, INFOR Financial will be paid a
monthly fee of $10,000 CAD, plus
applicable tax. The Agreement may be terminated by either party on
30 days' notice, subject to a minimum twelve-month term following
its commencement date on April 18,
2023. The Company and INFOR Financial act at arm's length,
and to the Company's knowledge INFOR Financial has no present
interest, directly or indirectly, in the Company or its securities,
but may acquire securities in the future in connection with
additional capital market services that may be provided to the
Company. The funds and shares required for the market making
service are provided by INFOR Financial. The fee payable by the
Company to INFOR Financial is for services only.
INFOR Financial will be responsible for the costs
it incurs in buying and selling the Company's shares, and no third
party will be providing funds or securities for the market making
activities. INFOR Financial and the Company are unrelated and
unaffiliated entities, but INFOR Financial and/or its clients may
have an interest, directly or indirectly, in the securities of the
Company.
Vibez Earnout
Further to its news release dated January 25, 2023 and in connection with the
Branding Earnout Agreement dated January 25,
2023, the Company has issued 122,918 common shares. The
payments contemplated therein remain subject to the review and
approval of the TSX Venture Exchange.
About INFOR Financial
INFOR Financial Inc. is a leading Canadian
independent investment bank, a registered investment dealer and a
member of the New SRO and the TSXV, among other stock
exchanges.
About No B.S.
Skincare
No B.S. is on a mission to strip away the B.S.
and change beauty for good with safe and healthy skincare that
actually does what it says and says what it does. A line of vegan
and gluten free products with no harmful petrochemicals, parabens,
sulfates, artificial colorants, fragrances, or phthalates - and no
animal testing, ever.
The No B.S. brand is committed to ousting beauty
industry B.S. with clean ingredients that work smarter to give
us healthy, glowing skin. They do not promise a miracle in a
bottle: they promise clean formulas, visible
results, and a B.S.-free beauty culture we can all get
behind. They proudly partner with organizations striving
to affect real, positive change such as She Recovers,
Feeding America, Project Glimmer, and Lotus House.
For more
information:
Website: https://livenobs.com
Instagram: @livenobs
Facebook: https://www.facebook.com/livenobs
Pinterest: www.pinterest.com/livenobs
Media Contact: contact@livenobs.com
Brand Contact: Diana Briceno, CEO
diana@livenobs.com
About Simply Better Brands
Corp.
Simply Better Brands Corp. leads an international
omni-channel platform with diversified assets in the emerging
plant-based and holistic wellness consumer product categories. The
Company's mission is focused on leading innovation for the informed
Millennial and Generation X generations in the rapidly growing
plant-based wellness, natural, and clean ingredient space. The
Company continues to focus on expansion into high-growth consumer
product categories including plant-based food, clean ingredient
skincare and plant-based wellness. For more information on Simply
Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Forward-Looking
Information
Certain statements contained in this news release
constitute "forward-looking information" and "forward looking
statements" as such terms are used in applicable Canadian
securities laws. Forward-looking statements and information are
based on plans, expectations and estimates of management at the
date the information is provided and are subject to certain
factors and assumptions, including, among others, that the
Company's financial condition and development plans do not change
as a result of unforeseen events, the impact of the COVID-19
pandemic, the regulatory climate in which the Company operates,
the Company's ability to execute on its business plans,
distribution plans, reliance on a consistent supply chain, and
claims relating to the efficacy and results of the Company's
products. Specifically, this news release contains forward-looking
statements relating to, but not limited to, timing and launch of
new product offerings including the launch of Intensive Overnight
Pimple Patches and its new aluminum-free deodorant; consumer
expectations and interest in the Company's products; the
anticipated effectiveness of AI on revenue and advertising
profitability; and future product expansion plans.
Forward-looking statements and information are
subject to a variety of risks and uncertainties and other factors
that could cause plans, estimates and actual results to vary
materially from those projected in such forward-looking
statements and information. Factors that could cause the
forward-looking statements and information in this news release to
change or to be inaccurate include, but are not limited to,
changing consumer preferences, the impacts of COVID-19, that the
Company's financial condition and development plans change, ability
to obtain necessary regulatory approvals and product viability
and risk, as well as the other risks and uncertainties applicable
to the Company and the industries in which it operates, and as set
forth in the Company's annual information form available under
the Company's profile at www.sedar.com.
There is no representation by the Company that
actual results achieved will be the same in whole or in part as
those referenced in the forward-looking statements and the Company
does not undertake any obligation to update publicly or to revise
any of the included forward-looking statements, whether as a
result of new information, future events or otherwise, except as
may be required by applicable securities law.
SOURCE Simply Better Brands Corp