--Acer lowers fourth-quarter shipment guidance
--Acer says Surface has "negatively impacted" PC ecosystem
(Adds background in the 2nd-4th, 7th-8th paragraphs, quotes from
executives and analysts.)
By Eva Dou
TAIPEI--Taiwan personal computer maker Acer Inc. (2353.TW) gave
a grim outlook for the fourth quarter on Thursday, lowering its
shipment forecast as it dialled down expectations that Microsoft
Inc.'s (MSFT) new touch-controlled operating system would
resuscitate sales.
The comments from Acer--the world's fourth-largest PC
maker--came on the eve of Microsoft's launch of its latest Windows
8 software on Friday, serving as a reminder that much hinges on the
new operating system's success to lure consumers back into
stores.
Global PC shipments have fallen for the first time in over a
decade, plunging more than 8% in the third quarter from a year
earlier, according to industry researchers Gartner and IDC. A main
reason is that consumers have been putting off computer purchases
ahead of the release of Microsoft's Windows 8.
Taipei-based Acer has suffered particularly, as it hasn't
diversified into growing sectors like tablet computers and
smartphones as successfully as competitors like Lenovo Group Ltd.
and Asustek Computer Inc., analysts say.
Just two years ago, Acer was seen as the most likely contender
to unseat Hewlett-Packard Co. as the world's largest PC maker. But
Acer saw its fortunes reverse last year: Stiff competition from
mobile devices like Apple's iPad and mismanagement of inventories
pushed the company into its first full-year net loss on record.
Recovery has been slow. Acer's earnings of NT$455 million in the
first nine months of this year beat last year's loss, but 2012 is
so far still the company's second-worst showing since it
restructured to focus on own-brand products and quit contract
manufacturing in 2001.
The company now says fourth-quarter shipments could at most rise
5% from the previous quarter, lowering its previous guidance of
5%-10% growth. If consumers are reluctant to take to Windows 8 or
the global economy remains weak, Acer's shipments could instead
fall as much as 5% from the third quarter.
Acer Chairman and CEO J.T. Wang criticized Microsoft at an
investor conference Thursday for throwing its partners into
disarray with its decision to launch its own Surface tablet, saying
retail stores have been unwilling to take on much inventory from
companies like Acer ahead of the launch of the Surface.
"This kind of uncertainty we have never encountered in the last
20 years," Mr. Wang said. "An industry leader competing with its
partners is a very new situation....The uncertainty has really
created a lot of negative impact on the ecosystem."
Touch-based devices are likely to make up 5%-8% of Acer's total
shipments in the fourth quarter, it added.
Earlier this week, Acer posted a third-quarter net profit of 68
million New Taiwan dollars (US$2.3 million), sharply missing market
expectations of more than NT$450 million because of
poorer-than-expected sales and higher taxes. Acer also saw its
third-quarter operating margin sink to a razor-thin 0.3% and guided
for a similar number in the fourth quarter.
"The biggest challenge for Acer will be trying to change its
low-brand image, and getting consumers interested in its
higher-margin products," Yuanta Securities analyst Vincent Chen
said.
Write to Eva Dou at eva.dou@dowjones.com
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