ALST Allstar Health Brands Inc (PK)

Axxess Pharma Inc. Forms New Subsidiary; AllStar Health Brands Inc. to Market Suite of Natural Health and Sports-Branded Products Online and in Retail Stores

Revenues From New Subsidiary Anticipated Within 30 Days

TORONTO, ON--(Marketwired - Oct 17, 2013) - Axxess Pharma Inc. (PINKSHEETS: AXXE), a specialty pharmaceutical and nutritional supplements company, is pleased to announce today it has incorporated a wholly-owned subsidiary AllStar Health Brands Inc. This new company will specialize in the online and retail sales of all sports-branded products and other to-be developed natural health products owned by Axxess.

AllStar Health Brands expects to be a strong presence in the online marketplace for Axxess Pharma focussing on international and domestic sales.

Dr. Daniel Bagi, President of Axxess Pharma Inc. and AllStar Health Brands Inc., stated, "Our goal is to create a company and an image which reflects our core values of providing high-quality, natural and effective products. AllStar Health Brands Inc. was created to market our product lines globally and specialize in the Natural Health arena. The all-natural products are aimed at optimizing health and maintaining a high quality of life across all demographic segments."

Dr. Bagi further stated, "We expect to launch our website with an aggressive marketing campaign later this quarter. The new website and marketing campaign will highlight our suite of recognizable Sports Branded products with real cache. We expect revenues to begin later this month and grow rapidly thereafter. Axxess Pharma Inc. meanwhile will focus on the medicinal products side of the business."

For more information, please visit www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.

About Axxess Pharma Inc.:

Axxess Pharma Inc. is a Nevada Corporation operating through its wholly-owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain, to optimal health management through improved nutritional supplements.

Safe Harbor Statement:

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact: Investor Relations Taylor Capitol, Inc. Stephen Taylor (973) 351-3868 STEPHTAYL9@AOL.COM www.TheStockAlerts.com