Axxess Pharma's Aggressive Online Marketing Campaign Anticipated to Generate Additional $1.5 Million in Gross Monthly Sales Within 45 Days

Online Marketing Campaign to Target Advertising on Over 250,000 US Websites Including ESPN.com and NCAA.com

TORONTO, ON--(Marketwired - Mar 17, 2014) - Axxess Pharma Inc. (PINKSHEETS: AXXE) a specialty pharmaceutical and nutritional supplements company, through its wholly owned subsidiary, AllStar Health Brands Inc., is pleased to announce they have launched two additional websites http://buytapoutme.com and http://www.tapoutmusclerecovery.com. The new websites are designed to aggressively market their new supplements line, TapouT Extreme Muscle Growth and TapouT Muscle Recovery. 

Management projects the new websites and product line will generate an additional $1.5 million in gross monthly sales for AllStar Health Brands. Sales are anticipated to flow into AllStar Health Brands within 45 days. Sales will be generated through a continued aggressive targeting of advertising on over 250,000 US websites. Some of these targeted websites include ESPN.com and NCAA.com. 

Dr. Daniel Bagi, President of Axxess Pharma and its subsidiary AllStar Health Brands stated: "We are proud to announce the launch of our new supplements line TapouT Extreme Muscle Growth and TapouT Muscle Recovery. This new supplement line will be sold through our recently launched websites." Dr. Bagi further stated, "This culminates many months of hard work in the development of two new products with what we consider the best formulas on the market. We expect this new URL-driven sales channel to grow very quickly in this high-demand market segment."

About Axxess Pharma Inc.: Axxess Pharma Inc. is a Nevada Corporation operating through its wholly owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess's goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain -- to optimal health management through improved nutritional supplements. To learn more about our new products TapouT Extreme Muscle Growth and TapouT Muscle Recovery, please visit: http://buytapoutme.com and http://www.tapoutmusclerecovery.com.

For more information, please visit www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.

About TapouT: TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit TapouT.com.

https://www.facebook.com/TapouT https://twitter.com/TapouT http://www.youtube.com/tapout

Safe Harbor Statement Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks, estimated, expected, intended or projected. In each instance, forward-looking information should be and uncertainties.

Contact: Investor Relations Taylor Capitol, Inc. Stephen Taylor (973) 351-3868 staylor@TheStockAlerts.com www.TheStockAlerts.com Media Relations: Jamie Schnee- PR Nutritional Products International (561) 544-0719 jamies@inhealthmedia.com

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