ASCC Sees Billion-Dollar Opportunity in Rapid Growth of e-Book Market
September 12 2012 - 4:00AM
Business Wire
As the Aristocrat Group Corp. (OTCBB: ASCC) searches for the
next mega-selling female author, the sharp rise of the e-book
market in the U.S. and elsewhere has the company eyeing billions in
potential profits.
Pricewaterhouse Coopers’ recent report, “Global Entertainment
and Media Outlook,” projects that e-books will make up 50 percent
of the $21 billion U.S. consumer book market by 2016. The explosive
popularity of e-readers such as the Kindle Fire, Apple (NASDAQ:
AAPL) iPad and Barnes & Noble Nook have already sparked a major
surge in e-book purchasing, and the numbers are trending up.
“E-books digital distribution model makes perfect sense for the
busy female consumers that we’ve interviewed in our focus groups,”
said ASCC CEO Cindy Morrissey. “In addition to the ‘cool factor’ of
using high-tech gadgets to read the latest Twilight novel,
e-readers also make book discovery a social experience, with
crowd-sourced recommendations based on your profile replacing
Oprah’s Book Club.”
Digital distribution could also make it easier for a new company
like ASCC to publish and sell popular titles without cutting deals
with major retailers or publishing houses. The company believes
that this model may make its books profitable more quickly. Unlike
its competitors, ASCC offers investors the chance to share in the
potential profits reaped by a runaway best-seller such as Fifty
Shades of Grey.
The new publishing initiative is part of ASCC’s strategy to
deliver powerful new social tools for women in a growing industry
alongside companies such as Gaiam, Inc. (GAIA), LinkedIn Corp.
(LNKD) and Pandora Media Inc. (NYSE: P).
For more information on ASCC’s motherhood services initiative,
please visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group
The Aristocrat Group
Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle
company that aims to make the transition into parenthood smoother
and more rewarding than ever before. Our smart growth initiatives
will position us as the premier resource for prenatal and
postpartum resources. For more information on our business plan,
please
visit www.aristocratgroupcorp.com/old/investor.html.
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