ASCC Targets the Biggest-Selling Spirit in Beverage Industry
October 16 2012 - 4:00AM
Business Wire
As the Aristocrat Group Corp. (OTCBB:ASCC) works to build its
new brand management division, Aristocrat Brands, the company
announced today that it will focus on the distillation and
distribution of America’s best-selling spirit: Vodka.
ASCC has targeted the distilled spirits sector because it is a
large, diverse market with broad appeal unlimited opportunities for
partnership, sponsorship and brand awareness activities. Thanks to
more than 500 years of development, vodka has become the most
vibrant and competitive product in the distilled spirits
sector.
The market for the white liquor is especially immense in the
U.S., where it’s estimated that as many as 60 million cases are
sold each year. Here, vodka dominates the market at all price
levels, accounting for more than a quarter of all spirits sold.
ASCC plans to capitalize on America’s love affair with vodka by
exclusively promoting beverages branded “Made in the USA.”
“Despite the incredible popularity of vodka in the U.S., none of
the premium brands market themselves as ‘America’s Vodka,’” said
ASCC CEO Cindy Morrissey. “This represents a tremendous market
opportunity, and we are fully committed to filling this potentially
lucrative niche in the industry.”
Elite global investors, including Warren Buffet, also recognize
the growth potential in the domestic vodka market. In recent years,
McLane, a wholly-owned subsidiary of Buffett’s Berkshire Hathaway,
has invested in domestic liquor distributors in Tennessee, Georgia
and North Carolina.
ASCC views vodka as key growing its brand management business to
compete in a highly profitable sector alongside Limited Brands,
Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc.
(NWY) and Chico's FAS, Inc. (CHS).
For more information on this initiative, please visit
www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
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