Infusion Brands Strengthens Executive Team With Addition of Chief
Marketing Officer
Consumer Product Goods Veteran Eydie Webster Appointed CMO From
"Set It And Forget It!" Ronco Brand
CLEARWATER, FL--(Marketwired - Jun 9, 2014) - Infusion Brands,
Inc., a leading consumer product brand marketing company, operating
under the public company As Seen On TV, Inc. (OTCQB: ASTV), today
announced the appointment of marketing industry veteran Eydie
Webster as Chief Marketing Officer. Eydie joins Infusion Brands
from the company's newest addition Ronco Holdings, Inc., the
popular consumer housewares brand known for its relatable TV
pitchman Ron Popeil and the infamous tagline "Set It And Forget
It!" Webster has spent the last three years as V.P. of Sales and
Marketing for Ronco, most notably transforming the decades-old
brand to reflect its new lifestyle brand mantra -- healthy,
delicious food made easy.
For more than fifteen years, Webster has been applying her
various talents in the consumer product goods (CPG) industry,
working with large brands and retailers such as Disney, Mattel,
Seiko, Visa, Walmart, and Target. Her experience consists of
marketing, sales, product development, and creative direction.
Webster is a passionate marketer with leadership experience in
acquisition, retention and lifecycle marketing. During her time at
Ronco, she has become a true ambassador for the brand, embracing
Ronco's brand promise across all sales channels and marketing
strategies.
"Eydie Webster brings a wealth of experience to Infusion Brands
as our newest addition to senior management," said Bob DeCecco,
Chairman and CEO of As Seen On TV and Infusion Brands. "Her
knowledge of the consumer products space and ability to identify
market trends will make her a great asset to our company and
brands."
While at Seiko, Webster managed and successfully grew the
Walmart account by expanding Seiko's portfolio from a single
character watch vendor to a key Walmart private label vendor and
resource, developing the George and No Boundaries watch
programs.
Webster has applied those same principles to Ronco, turning the
brand from a product-centric company known for its infomercials to
one built around the current consumer, market trends and product
quality; all Ronco's innovative products now meet the brand's
promise of healthy, delicious food made easy. Under Webster's
direction, Ronco's sales have doubled since 2011, and its
distribution has expanded beyond direct response to include
national brick-and-mortar retailers such as Target, Kohl's, Sears,
Kmart, Costco, Sam's Club, and Kitchen Collection, as well as
online retailers, catalogs and live shopping channels.
Besides a proven track record as a leader in the CPG industry,
Webster exemplifies the essence of entrepreneurship. Prior to
Infusion Brands, Webster applied all of her CPG experience by
designing, developing and bringing to market her own product,
DRINKiD, which continues to be sold at national retail chains.
"I'm fortunate to work in such an exciting and dynamic field,
and look forward to expanding my marketing role to include all the
brands under the Infusion Brands umbrella," said Eydie Webster,
Chief Marketing Officer of As Seen On TV and Infusion Brands.
About Ronco Holdings, Inc. Known for the legendary tagline "set
it and forget it," Ronco has been creating innovative, cutting-edge
kitchen devices for over forty years. The newest addition to the
Infusion Brands umbrella (OTCQB: ASTV), Ronco prides itself on its
well-engineered, affordable products, designed with the mantra
healthy, delicious food made easy in mind! At Ronco, food
is more than something you just eat; it's at the heart of the
dinner table. All of Ronco's kitchen products -- like pasta makers,
countertop rotisserie ovens, food dehydrators, and chopping gadgets
-- reduce the amount of time spent in the kitchen so that families
can share in meals together, without compromising on eating
healthy. Ronco's products are sold globally through a variety of
national retailers, online retailers, catalogs, infomercials, and
live shopping channels. For more information, visit www.ronco.com
or follow Ronco online at Facebook.com/RoncoProducts and
@RoncoProducts on Twitter.
About Infusion Brands, Inc. Infusion Brands, Inc., operating
under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a
leading consumer products company that leverages all retail
channels of distribution to satisfy unmet market demands and solve
everyday problems. Infusion Brands competes in three key product
categories -- hardware, home goods, and health and wellness -- with
a powerful portfolio of revenue-generating brands including Ronco,
Dual Tools, DOC Cleaning, and well-known digital brands
AsSeenOnTV.com and eDiets.com. With physical offices in North
America, Europe and Asia, Infusion Brands has worldwide reach and
capability. Its products are sold globally through a variety of
national retailers, online retailers, catalogs, infomercials, and
live shopping channels. For more information, visit
www.infusionbrands.com or follow Infusion Brands online at
Facebook.com/InfusionBrands and @InfusionBrands on Twitter.
Forward-Looking Statements In accordance with the Private
Securities Litigation Reform Act of 1995, we caution you that,
whether or not expressly stated, certain statements made in this
news release that reflect management's expectations regarding
future events and economic performance are forward-looking in
nature and, accordingly, are subject to risks and uncertainties.
This information is qualified in its entirety by cautionary
statements and risk factor disclosures contained in the Company's
Securities and Exchange Commission filings, including the Company's
annual report on Form 10-K for the fiscal year ended March 31,
2013, which are available at www.sec.gov. We
caution readers that certain important factors may have affected
and could in the future affect the Company's actual results and
could cause the Company's actual results for subsequent periods to
differ materially from those expressed in any forward-looking
statement made by or on behalf of the Company.
Contact: As Seen On TV, Inc. Ashley Bowden Corporate
Communications Director abowden@astvinc.com 727-451-9519
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