China Cable & Communication in Discussions to Add "Video On Demand" Service Offering Beijing-based Interactive Media Company to Provide Content BEIJING, Nov. 22 /Xinhua-PRNewswire-FirstCall/ -- China Cable and Communication, Inc. (OTCBB: CCCI), a leading China-based cable TV company, today announced it is in discussions with an unnamed interactive media content provider to form a cooperative joint venture company to offer the Video On Demand (VOD) services to CCCL's Baoding TV network and other cable TV networks in China. Gareth Tang, President of China Cable and Communication said, "We have been in the process of upgrading our current service offering to include Video On Demand services, and have reached the point where we are now in serious discussions with a very reputable content provider." Mr. Tang continued, "Not only our Baoding TV network, but also other cable TV networks in China have demanded such interactive media contents on their own networks. We have confidence that the joint venture will become one of the largest interactive media content provider to China cable TV network operators." The Chinese government recently formalized laws that allow international media companies to form television-production joint ventures with Chinese media firms. This move opens up China's burgeoning media sector but restricts the introduction of foreign brand names. China's central government has pressed broadcasters to move all viewers to a digital-broadcast pay-TV standard by 2015. The switch to digital will open more channels to consumers, but broadcasters will need better content to lure those consumers to pay digital-subscription fees. Mr. Tang continued, "We expect these new legal reforms to result in many new content providers approaching us. We are a viable cable content distributor, with a growing base of subscribers. We won't be the only company to benefit from these new laws. Expect choices in programming content in China to grow quickly, which will stimulate growth and new services within our industry, which will result in our subscribers having a much more comprehensive choice in available programming packages." About China Cable and Communication: China Cable and Communication, Inc. is a China-based cable TV company. Through its British Virgin Island subsidiary, the Company is the first foreign company to own and operate a cable television network in China. Located 85 miles south of Beijing, the network currently offers 39 channels within the Baoding city limits and eight additional channels to outer areas in the Baoding metropolitan area. It transmits in both analog and digital over its fiber optic network and through 22 substations. With its fiber optic network, Baoding network is capable of transmitting 37 analog television programs, six digital signals and one FM music program. In addition to its cable television transmission services, Baoding network offers Internet access and value added services, such as broadband Internet access and on-demand services through its proprietary set-top boxes. China Cable and Communication is well positioned as a foreign investor approved by The State Administration of Radio, Film and Television ("SARFT"), China's national regulatory authority for the broadcasting industry, to own interests in and provide operational management support to cable television networks in the People's Republic of China (PRC). The SARFT approval together with the trading of CCCI's common stock in the US, provide CCCI with a favorable advantage in access to foreign capital. China Cable and Communication, Inc. trades in the United States, under the ticker symbol CCCI, in order to provide U.S. investors with the opportunity to invest in a company that owns interests in a PRC cable television network. For more information, please visit http://www.chinacable.us/ . The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Some of these include, but are not limited to, our availability of capital, political occurrences and events in China, the terms of our 8% convertible preferred stock, operations of the Baoding joint venture, demand for the products of the Baoding joint venture, the economy of China, and other factors. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Readers should carefully review the risks described in other documents the Company files from time to time with the Securities and Exchange Commission, including Amendment No. 1 to the Form SB-2 registration statement filed with the Securities and Exchange Commission on December 8, 2003, the Annual Report on Form 10-KSB for the fiscal year ended December 31, 2003, as well as the Quarterly Reports and Current Reports on Form 8-K by the Company. Contact: Ray Kwan China Cable and Communication, Inc. Tel: +86-10-8259-9426 DATASOURCE: China Cable and Communication, Inc. CONTACT: Ray Kwan of China Cable and Communication, +86-10-8259-9426 Web Site: http://www.chinacable.us/

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