By Chao Deng 
 

TIANJIN, China--Chinese banks need to focus on leveraging technologies such as mobile services as they shift more toward consumption-based lending, said banking executives at the World Economic Forum in Tianjin Tuesday.

Such a shift is important for Chinese banks which have relied heavily on VIP or high net worth clients, said Ma Weihua, chief executive officer of China Merchants Bank Co. (3968.HK). "I.T. is like oxygen, air to the banks," he said, adding that internet services in particular will shape commercial banking in China.

Morris Li Ming Shieh, president of China Guangfa Bank, echoed these sentiments, saying that his bank has already begun to explore innovative technologies with its "smart service" mobile payment options. "Banks here can leapfrog (the stage of building) physical infrastructure," he added, referring to the decreased need to build physical branches as services move online.

The comments come at a time when profit growth at Chinese banks has weakened sharply amid dwindling loan demand as the world's second-largest economy slows. Such a slowdown in the Chinese banking sector is "nothing but natural," said Mr. Ma, adding that banks face a tougher macroeconomic environment as well as narrowing margins following Beijing's recent moves to gradually liberalize interest rates.

Mr. Shieh said that the current period is a good opportunity for Chinese banks to reposition their strategies, which should include lending to more retail and small-to-medium-enterprises in the next five years and a focus on technological services.

Jaspal Bindra, chief executive officer for Asia at Standard Chartered Bank, also underscored the need for banks to upgrade their technologies, in particular via mobile communications and the Internet, in light of what has been happening in the West.

"Mobile banking is estimated to cross one trillion U.S. dollars... Facebook already earns $500 million just on payments every year," he said. "69% of consumers in Asia are willing to go mobile for commerce (transactions)," he added, speaking of the potential expansion of mobile banking in Asia.

Write to Chao Deng at chao.deng@dowjones.com

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