KUALA
LUMPUR, Malaysia,
Dec. 7, 2011 /PRNewswire/ -- HTC
Corporation, a global leader in mobile innovation and design, today
announced that Brightstar Corp. will manage open channels
distribution for HTC in Malaysia,
as part of an expanded distributorship arrangement. HTC's expanded
agreement with Brightstar reflects HTC's continued growth in
Malaysia and is expected to grow
HTC's brand awareness further as it expands its sales and marketing
presence beyond the current 1,300 customer touch points. Through
this agreement, HTC will also be strategically positioned for
further growth in Malaysia's
dynamic mobile industry.
Brightstar is the world's largest specialized wireless
distributor and a leading provider of diversified services focused
on enhancing the performance and profitability of the key
participants in the wireless device value chain.
"Malaysian consumers are demanding a better mobile experience
and access to improved mobile devices and services which deliver
that experience," said SK Wong, Country Manager, HTC Malaysia. "HTC
is focused on making it easier, simpler and more intuitive for
consumers to use their smartphones and we believe that this new
partnership with Brightstar will be instrumental in helping more
Malaysians experience the HTC brand."
"We are honored and proud to be chosen as an official
distributor of HTC handhelds in Malaysia. We believe that this agreement is a
clear reflection of our effectiveness, relevance and our leading
position as a world-class distributor," said Arturo Osorio, president of Brightstar Asia
Pacific, Middle East &
Africa. "We are committed and
determined to make an even greater impact in the Malaysian market
with HTC as we will leverage the value we can provide by delivering
world-class sales services and detailed product expertise to our
growing customer base."
Brightstar offers an expansive portfolio of more than 100
services for wireless manufacturers, operators, retailers,
government agencies, value added resellers (VARs) and consumers
worldwide. As part of the expanded agreement Brightstar will manage
the distribution and promotion of current and future HTC mobile
devices in Malaysia.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in
the mobile industry. By putting people at the center of everything
it does, HTC creates innovative smartphones and tablets that better
serve the lives and needs of individuals. The company is listed on
the Taiwan Stock Exchange under ticker 2498. For more information
about HTC, please visit www.htc.com.
About Brightstar Corp.
Brightstar is the world's largest specialized wireless distributor
and a leading provider of diversified services focused on enhancing
the performance and profitability of the key participants in the
wireless device value chain. The company supports over 80,000
points of sale worldwide with operations in 51 countries and
territories and provides a comprehensive range of more than 100
customized services for value-added distribution, supply chain
optimization, retail, government and value-added resellers (VARs),
and consumer services. Brightstar's services help customers manage
the growing complexity of the wireless device value chain and
enable them to increase product availability, expand their channel
reach and drive supply chain efficiencies by getting the right
products to the right place at the right time for the best value.
For more information, please visit
http://www.brightstarcorp.com.
HTC, the HTC logo are the trademarks of HTC Corporation. All
other names of companies and products mentioned herein may be the
trademarks of their respective owners.
For media enquiries, please contact:
Michele Merrell
Brightstar
Email: michele.merrell@brightstarcorp.com
Office: +1.305.421.6000
SOURCE Brightstar Corp.