BELLEVUE, Wash., Feb. 18, 2014 /PRNewswire/ -- HTC America Inc., a
leader of mobile innovation, is building upon years of product and
design firsts by charting new territory to redefine the mobile
experience with today's launch of HTC Advantage™, an unparalleled
initiative that gives HTC smartphone owners in the United States the added benefits they need
after investing in a new smartphone.
(Logo:
http://photos.prnewswire.com/prnh/20140218/AQ66635LOGO)
HTC Advantage marks an enhanced focus and commitment to
customers who select the best and want to keep it that way, by
delivering both hardware and software commitments for the HTC One
family of smartphones—HTC One, HTC One mini and HTC
One max. HTC Americas is working to solve the challenges of
today's mobile lifestyle featuring a free one-time cracked screen
replacement within the first six months of ownership, a commitment
to future software innovation, and content storage and backup
solutions that consumers need in today's digital world.
"We recognize that people spend good money to buy smartphones.
Creating premium products that offer customers the best and latest
has always been the HTC way, and now we're carrying that commitment
beyond the handset purchase to ensure customers remain satisfied
beyond day one," said Jason
Mackenzie, president of HTC Americas. "In line with our
history of firsts, we want to be the first to protect the
investment customers make in our premium devices, and have created
a new position of vice president of customer experience to oversee
this commitment as well as the launch and evolution of HTC
Advantage."
Ed Kuhner, vice president,
customer experience, HTC Americas said, "Keeping customers happy is
something we believe a premium product maker should do, so we
commit to continually listening to our customers and developing
new, innovative solutions based on customer feedback and addressing
their pain points over time—that's the HTC
Advantage."
Free Cracked-Screen Replacement
Even with ongoing
improvements in manufacturing, more durable construction, stronger
scratch resistant screens, and the addition of protective cases,
broken screens are an unfortunate and costly part of mobile phone
ownership. Starting today, HTC Advantage is doing away with that
frustration by giving U.S. customers who purchase any of the HTC
One family of smartphones a free one-time screen replacement within
the first six months of ownership.
HTC Americas Commitment to Android Updates
When a
customer purchases a smartphone, they can't always be certain
they'll receive future software enhancements or performance
improvements. HTC Americas is rectifying the issue and aspires to
lead the industry in Android update delivery for the HTC One
smartphone, evident by the speedy delivery of the latest version of
Android (KitKat 4.4.2) and HTC's latest innovation in HTC Sense 5.5
across numerous carriers in North America. HTC was the first
in the United States and
Canada, outside of Google-owned
companies and Google Play editions of devices, to begin delivering
KitKat to its customers.
HTC Americas has also proactively committed to upgrade the HTC
One mini and HTC One max to KitKat in the coming months, allowing
consumers with the HTC One family of smartphones to receive
continued support from HTC and the latest operating system (OS)
innovation. HTC not only strives to deliver faster updates, but to
provide full transparency to consumers on the process and status of
each device update. In addition, HTC Americas is committing to
support the HTC One family of smartphones in the United States with major Android OS
upgrades for up to two years from the initial launch date of the
phone.
Peace of Mind
Smartphones have become the one thing
that consumers can't leave their home without since it's their
communication hub, primary camera and vital access to
entertainment. With the volume and variety of information and
memories stored on smartphones, HTC One customers can have peace of
mind that their content is accessible with 25GB – 50GB of free
additional online storage*, along with the ease of
transferring content from their computer to their phone, and back
up and restore** options directly from HTC.
The HTC One
The HTC One smartphone launched to critical acclaim in 2013
receiving numerous awards for its innovations in design, imaging
and audio experiences from the mobile industry, technology
reviewers and consumer reporters. The family of smartphones
expanded with the addition of the HTC One mini and HTC One max
smartphones offering consumers more choice with pocket-friendly and
super-sized options.
Availability
HTC Advantage launches today in
the United States, where it is
available with new purchases of the HTC One family of
products. For more information on HTC, the HTC One family of
smartphones or HTC Advantage please visit
www.htc.com/advantage.
About HTC
Founded in 1997, HTC Corp. (HTC) is the creator of many
award-winning mobile devices and industry firsts. By putting people
at the center of everything it does, HTC pushes the boundaries of
design and technology to create innovative and personal experiences
for consumers around the globe. HTC's portfolio includes
smartphones and tablets powered by the HTC Sense® user
experience. HTC is listed on the Taiwan Stock Exchange (TWSE:
2498). For more information, please visit www.htc.com.
* Additional online/cloud storage available through Google Drive
Google. Offer is for 2 years of storage from date of
redemption; must redeem before 1/1/2016. Fees and/or other terms
may apply after offer expires. See Google Drive support site for
details
(https://support.google.com/drive/answer/3333549?p=drive_offers_htc&rd=1).
Google Drive app is not provided by or associated with HTC
Corporation.
** Backup/restore services are provided through HTC Backup and
requires signing up for an HTC Account and a third-party storage
account. HTC Backup does not back up some content, including
paid apps, photos and music. See
https://www.htcsense.com/legaldoc/#tac for HTC Account and HTC
Backup service's terms, content backup limitations and
requirements.
Some benefits may be limited time offers and may not be
available for your carrier or device. Free
one-time screen replacement within the first six months of purchase
is available only to original purchasers of HTC One, HTC One max,
and HTC One mini devices purchased on or after
2/18/14. See full terms and conditions at
http://preview-www.htc.com/us/go/customer-advantage-warranty/.
Android software update commitment refers to HTC's
focus on providing timely software updates and is not a guarantee
of specific updates or timeframes. Visit
http://www.htc.com/us/go/htc-software-updates for status of
updates.
CONTACT: Drew Crowell,
GolinHarris, 972.341.2581, dcrowell@golinharris.com
SOURCE HTC
