CannabisNewsWire
Editorial Coverage: In the recent broad stock market sell-off,
one sector resisted the market plunge.
- Cannabis stocks shined during the market rout.
- Global cannabis market is expected to exceed $146 billion by
2025.
- Cannabis market analysts predict CAGR of 34.6 percent during
next seven years.
- Cannabis markets spawn dynamic ancillary businesses.
Multiple marijuana stocks
shined in the sea of red during mid-October’s rout, racking up
gravity-defying gains. The sizzling sector is sending signals of
being uncorrelated with markets that are driven by the imperatives
of institutional traders. Being untethered from the vagaries of
institutional intentions is most likely advantageous for
individuals intent on profiting from the impending cannabis
tsunami. Marijuana sector growth has spawned a realm of new dynamic
businesses in previously unimagined arenas. Leveraging the immense
opportunity, NUGL, Inc. (OTC: NUGL) (NUGL
Profile) has developed a first-of-its-kind,
cutting-edge search app and comprehensive online directory
exclusively for the marijuana industry. Heralded as a global
first-mover cannabis connectivity business, NUGL just signed a deal
that significantly expands its footprint and reach. The global
growth in marijuana has also spurred investments in the sector by
such well-known names as Constellation Brands Inc. (NYSE:
STZ) and The Scotts Miracle-Gro Company (NYSE:
SMG),and has launched marijuana-centric companies such as
Terra Tech Corp. (OTCQX: TRTC) and KushCo
Holdings, Inc. (OTCQB: KSHB).
To view an infographic of this editorial, click here.
Cannabis Jackpot
Cannabis is understandably generating intense global interest
from business interests and investment communities. It’s impossible
to ignore a market sector valued at an estimated $7 billion two
years ago that’s now projected to exceed
$146 billion worldwide by 2025 — a 20-fold increase. The
stratospheric growth in the global marijuana market is anticipated
to achieve a mind-boggling CAGR
of 34.6 percent between 2018 and 2025.
Marijuana markets started gaining global traction in tandem with
increased consumer demand for medicinal marijuana utilized for
chronic pain and myriad other disorders. Medical marijuana was, in
fact, the largest segment of the cannabis sector in 2016, and its
value is expected to surpass $100 billion by 2025. The legalization
of recreational marijuana use in multiple states and various
countries has propelled demand into overdrive. The industry is now
on track to bring in $8 billion
by the end of this year. The research and development of safer
forms of ingesting marijuana such as tinctures, oils, vapes and
other edibles are expected to bolster market growth.
Connecting All Things Cannabis
On the cutting edge of the development of organic data analytics
in the cannabis industry, NUGL, Inc. (OTC:
NUGL) is focused on clearing up consumer confusion
about the wide number of product options and becoming an integral
asset to the burgeoning sector. While other attempts to connect and
codify the spider web of interactions in the legal cannabis
community have fallen short of expectations, NUGL expects its
first-to-market, best-in-class technology platform to snag the
lion’s share of this invaluable new market.
Since cannabis ads are prohibited on most social media networks,
including Facebook, NUGL seized the opportunity to create the
largest, most robust cannabis business networking platform in the
world. The company’s internet-based search apps and online
directory are the first ever to deliver global cannabis users
networking power with unbiased search results, eliminating paid
placement listings and skewed reviews. NUGL’s networking platform
employs both business-to-consumer and business-to-business
applications, providing the tools the industry needs to connect
both pieces of the industry together. This allows all cannabis
services, events and brands the ability to network and bring their
companies to market.
NUGL’s platform is designed to serve cannabis-related
businesses, products, services and users by building a community
that meets the needs of each segment. NUGL puts the power of
connection and self-promotion back into the hands of cannabis
companies, giving them the tools to build a dedicated profile
featuring their brands and services. The NUGL cannabis community is
experiencing significant growth as dispensaries, strains, doctors,
lawyers, service professionals, vape shops, hydro stores and brands
are joining daily.
Profiles for Every Community Member
NUGL offers four types of profiles: brands, events, services,
and retail. Each of these profiles can connect and interact with
each other, allowing an unprecedented level of communication
between each segment of the cannabis market. For instance, using
the NUGL app, brands can explore and develop their distribution
capabilities by connecting with retail locations. Brands can even
use the app to market their products, letting stores know about
special order discounts, specials, and other marketing
information.
When a brand and retail store have inked a distribution deal,
the store can benefit by being included on the NUGL store locator.
That means that when a user searches for a specific cannabis brand,
the retail store appears on a source map, driving consumers to the
location.
Cannabis service providers can use NUGL to reach out to everyone
on the app, advertising the unique services they provide. For
instance, a CPA firm that specializes in the cannabis market can
communicate directly with the niche clients it is looking for. And
finally, events such concerts or other occasions that either focus
on or are open to cannabis users can extend invitations and attract
participants.
NUGL’s iOS and Android apps are available in the Apple and the
Google Play stores, and the company is intensely consumer focused.
Future software development is directed and driven by community
feedback. Reinforcing its credo of “for the people, by the people,”
NUGL just announced major updates to
its app in response to community feedback asking for a more robust
mobile application.
In tune with consumer input, NUGL proactively launched major
mobile application updates that included, in part, newly redesigned
profile pages and updated brand profiles. The company also added
new swipe gestures and social media links to profile pages, as well
as menu tabs and social share links to profiles. And NUGL
simplified search functions with an updated search bar, new
filters, improved brand search functionality and redesigned
icons.
Multiple Platforms Expand Reach
There’s little doubt about consumer demand for cannabis or the
void of platforms to efficiently connect consumers to
cannabis-related companies and services. NUGL is rapidly filling
that void and expanding at breakneck pace. NUGL’s user sign-ups and
mobile app downloads in September eclipsed
expectations and surpassed industry standards for comparable
tech start-ups.
“We not only saw great returns on our initial spend but also saw
the beginning of a viral push. Our next step is to scale our
marketing model and watch NUGL grow its user base and app downloads
even more,” NUGL CMO Ryan
Bartlette stated.
Last month NUGL expanded its footprint and reach through a
national joint venture
marketing agreement with Nichols Publishing Company. NUGL is
adding tens of thousands of print readers and online visitors with
cannabis-centered magazines Garden &
Greenhouse and Professional
Marijuana Grower). Together, the magazines reach a
cornucopia of small commercial growers, hobby growers, hydroponic
and indoor gardeners, licensed cannabis growing facilities,
processors and dispensaries. The magazines complement NUGL Magazine, which covers cannabis industry
news and how it affects the cannabis community.
In a dramatic development, NUGL just announced a binding letter of intent to purchase Nichols Publishing
Company. In what can be viewed as complete confidence in NUGL’s
future, Nichols Publishing agreed to be acquired in exchange for $1
million in NUGL common stock. Nichols Publishing was founded by
Robin Nichols more than a decade ago, and its cannabis trade
magazines have grown into well-known brands. Nichols will join NUGL
following the acquisition and run the publications’ operation under
the NUGL name.
With clear intentions to dominate the market for global
connectivity as it relates to cannabis consumers and businesses,
NUGL’s decision to acquire Nichols Publishing is likely just a
beginning as it expands its platforms and global footprint to
synergistically support cannabis consumers and cannabis industry
growth.
The Epiphany
There’s zero question about the past growth of the marijuana
market, and future growth looks even brighter. Although the sector
shines even during market sell-offs and marijuana stocks are
reaching new highs, some say the sector is top heavy and frothy. If
true, from this point forward, nascent ancillary business that feed
and support consumers, services and businesses in the cannabis
industry may hold much greater upside potential.
Constellation Brands Inc. (NYSE: STZ) just made
the largest investment to date in the cannabis space. The company
is already a leading international producer and marketer of beer,
wine and spirits. With the recent $4 billion investment,
Constellation looks to accelerate market position, perhaps create
cannabis-infused drinks and expand its portfolio in emerging
cannabis markets around the globe.
The Scotts Miracle-Gro Company (NYSE: SMG) is
the world’s leading marketer of branded consumer lawn and garden
products as well as hydroponic growing products. The company’s
wholly owned subsidiary, The Hawthorne Gardening Company, is a
leading provider of nutrients, lighting and other materials used in
the hydroponic growing segment and now cannabis. The lawn and
garden giant invested more than $1 billion in the past few years on
a wide variety of companies that produce items connected to
cannabis cultivation.
Terra Tech Corp. (OTCQX: TRTC) operates through
multiple subsidiary businesses to provide both medical cannabis to
patients and premium cannabis to the adult-use market in Nevada and
California. The company’s wholly owned subsidiary, Edible Garden,
cultivates a premier brand of local and sustainably grown
hydroponic produce. Terra Tech’s MediFarm LLC subsidiaries are
focused on medical and adult-use cannabis cultivation and
permitting businesses throughout Nevada.
KushCo Holdings, Inc. (OTCQB: KSHB) is the
parent company to a diverse group of business units in the
cannabis, cannabidiol (CBD) and cannabis-related industries.
KushCo’s subsidiaries and brands provide exceptional customer
service, product quality, compliancy knowledge and a local presence
in serving a diverse customer base. KushCo Holdings’ brands include
Kush Supply Company, Kush Energy, Hybrid Creative and Koleto
Packaging Solutions.
For more information on NUGL, visit NUGL Inc. (OTC:
NUGL)
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