PPBV Purple Beverage Company Inc (CE)

Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that it has shipped its signature beverage, Purple�, to Try-It Distributing�s non-alcoholic division, Balkan Beverage, to place in its retail and on-premise accounts in the Buffalo, New York area. Having served the region for more than 80 years, Try-It provides beverages to retail and on-premise accounts throughout Buffalo and the surrounding counties; the company is the local distributor for AB Brands�, Labatt�, AriZona Teas�, Jolt�, Saranac Root Beer�, Jones Soda�, and Function Drinks� beverages. �With its revolutionary formula that features seven of the healthiest fruits on the planet, Purple has become the superdrink of choice with scores of consumers from Florida to New England and New York to Hawaii,� said Ted Farnsworth, Founder and CEO of Purple Beverage Company. �We are thrilled to work with well-respected distributors like Try-It to bring Purple to the Buffalo region now.� �We have been hearing about Purple since it burst on the scene late last year and are pleased to bring this exciting product to our customers,� said Paul Vukelic, President of Try-It Distributing. �After watching the brand achieve great success in other areas of the country, it seemed only natural for us to add the product to our inventory of high-end beverages.� Introduced in late 2007, Purple is a unique and tasty blend of seven of the world�s most powerful antioxidant-rich fruits, including the exotic a�ai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are packed into an all-natural, no-sugar added rejuvenating beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been featured in such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV�s �The View.� In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand. Purple can also be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. Cautionary Statement Regarding Forward-Looking Statements Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company�s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company�s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.