Affinor Appoints Grocery Retail Expert Previously With Overwaitea and Choices Markets to its Advisory Board
June 02 2014 - 12:48PM
Marketwired
Affinor Appoints Grocery Retail Expert Previously With Overwaitea
and Choices Markets to its Advisory Board
MONTREAL, CANADA--(Marketwired - Jun 2, 2014) - Affinor Growers
(CSE:AFI)(FRANKFURT:1AF)(OTCQB:RSSFF) ("Affinor" or the
"Corporation) welcomes Rick Easthom to its advisory board.
Mr Easthom's previous experience as Director of Corporate Brands
for the Overwaitea Food Group, and Manager of Retail Development
for Choices Markets, will give Affinor Growers an instant advantage
in the merchandising and distribution its products.
Mr. Easthom has extensive grocery retail experience. He is an
authority in developing products, packaging, launching and
merchandising them at retail while maximizing sales and profit. He
has a comprehensive background in management and brings superior
skills as an analyst, negotiator and planner. Rick has the unique
ability to lead and direct merchandising teams. As Director of
Corporate Brands for Overwaitea, he used his people skills and his
negotiating talents to develop a dynamic team that created new
products to meet changing market demographics and improve on old
products by re-packaging. These changes and his new team focus,
helped to deliver exceptional increases in sales and profit.
Rick Easthom also brings great wisdom in building distribution
networks and he understands all the dynamics of getting a product
to the retail store. For Choices Markets he was on the cutting edge
of the new wave into a Heath conscious new consumer. He brought all
his Overwaitea knowledge to assist them in becoming a functioning
retail Health Care Chain. He was able to mentor people in new
positions that he created to accomplish his objective. Being a
small chain of 6 stores, Rick managed all the expense side of the
business, all supply contracts, leases and managed all new
construction projects.
Rick Easthom is active in his community and has been a Lion, a
Kinsman, and a member of Chamber Of Commerce or local business
association. He is also a boating instructor and currently sits as
past Commander for Fraser Squadron and as Multicultural officer for
CPS Pacific Mainland District. The Company has granted to Mr.
Easthom one hundred thousand incentive stock options to purchase
common shares. The options are exercisable on or before June 2,
2019.
Nick Brusatore, Chairman of Affinor, comments: "I am very
pleased to have Rick on our Advisory board as he brings a
tremendous amount of experience to our company and will assist in
the negotiations into the wholesale markets and help position
Affinor as a global leader in Vertical Farming. He is also a long
time Colleague of mine."
About Affinor Growers
Inc.
Affinor Growers is a diversified publicly traded company on the
Canadian Securities Exchange under the symbol ("AFI"). Affinor is
focused on growing high quality crops such as romaine lettuce,
spinach, strawberries and high quality medical Marijuana. Affinor
is committed to becoming a pre-eminent grower, using exclusive
vertical farming techniques.
On Behalf of the Board of Directors
AFFINOR GROWERS INC.
"Sebastien
Plouffe"
President & CEO
The CSE has not reviewed and does not accept responsibility for
the adequacy or accuracy of this release
FORWARD LOOKING INFORMATION
This News Release contains forward-looking statements. The use
of any of the words "anticipate", "continue", "estimate", "expect",
"may", "will", "project", "should", "believe" and similar
expressions are intended to identify forward-looking statements.
Although the Company believes that the expectations and assumptions
on which the forward-looking statements are based are reasonable,
undue reliance should not be placed on the forward-looking
statements because the Company can give no assurance that they will
prove to be correct. Since forward-looking statements address
future events and conditions, by their very nature they involve
inherent risks and uncertainties. These statements speak only as of
the date of this News Release. Actual results could differ
materially from those currently anticipated due to a number of
factors and risks including various risk factors discussed in the
Company's disclosure documents which can be found under the
Company's profile on www.sedar.com. This News Release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E the
Securities Exchange Act of 1934, as amended and such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of
1995.
Contact Information Sebastien PlouffePresident & CEO(514)
947-2272splouffe@affinorresources.comwww.affinorresources.comContact
InformationMomentum PR IncMax Gagne, President(514)
913-0351max@momentumpr.comContact Information, spokespersonVertical
Designs LtdNick Brusatore, CEO(604)
356-0411nbrusatore@gmail.com
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