Affinor Growers Closes Technology License with Vertical Designs Ltd. to Enter the Billion Dollar Strawberry Market
June 24 2014 - 8:12AM
Marketwired
Affinor Growers Closes Technology License with Vertical Designs
Ltd. to Enter the Billion Dollar Strawberry Market
MONTREAL, CANADA--(Marketwired - Jun 24, 2014) - Affinor Growers
(CSE:AFI)(OTCQB:RSSFF)(FRANKFURT:1AF) ("Affinor" or the
"Corporation) is extremely excited to enter the multi-billion
dollar strawberry market after closing the exclusive licence to
grow market-ready strawberries using automated, software-driven,
vertical farming technology from Vertical Designs Ltd. (VDL).
This patent-pending technology was designed to mass produce high
quality strawberries grown indoors without the use of harmful
chemicals or pesticides and Affinor Growers plans to meet the
global demand for strawberries with a non-GMO, healthy alternative
produced with VDL technology.
VDL systems uses enhanced farming methods, which have been
designed to help solve global food security and shortage issues.
The automated, software-driven technology is unique for it's
mechanical pollination, zero water waste and ability to grow grade
A1 strawberries year-round regardless of seasonality.
According to the Agriculture Marketing Resource Center
(agmrc.org) "The strawberry market is valued in the
multiple-billions and surpassed the fresh apple industry
for the first time in 2010".
Current methods of growing strawberries use incredible amounts
of chemicals and pesticides and rely on fossil fuels for shipping
and distribution. Pesticide Action Network analysis of
pesticide residues using USDA data found 54 different pesticide
residues were detected among strawberry samples. The testing turned
up nine known or probable carcinogens, 24 suspected hormone
disruptors, 11 neurotoxins, 12 developmental or reproductive
toxins, and 19 honeybee toxins. Traces of fungicides captan and
pyraclostrobin turned up on more than half of strawberry samples
tested.
Spoilage is also a major cost factor so Affinor Growers plans to
build facilities near urban centers which can radically lower
shipping costs and dramatically reduce spoilage which will extend
the shelf life of crops produced.
Vertical Designs Technology can produce 10 to 15 times the yield
per square foot than land-based growing and minimizes the
environmental impact in terms of water use, land, and power.
"I sampled a 53 gram fully vine-ripened strawberry produced
by Affinor, and it was better than any other strawberry I have ever
tasted, including our local summer berries." - Rick Easthom, former
Manager of Retail Development for Choices Food Markets"
Under the terms, Affinor is issuing 666,666 common shares of the
Corporation at a deemed price of 75 cents per share to VDL and will
pay a 5-per-cent net royalty on the net sales of production.
Sebastien Plouffe, President & CEO, comments: "This is a
huge deal for Affinor as it will allow us to build our first
strawberry facility immediately using VDL's proven
technology".
About Affinor Growers
Inc.
Affinor Growers is a diversified publicly traded company on the
Canadian Securities Exchange under the symbol ("AFI"). Affinor is
focused on growing high quality crops such as romaine lettuce,
spinach, strawberries and high quality medical Marijuana. Affinor
is committed to becoming a pre-eminent grower, using exclusive
vertical farming techniques.
On Behalf of the Board of Directors
AFFINOR GROWERS INC.
"Sebastien
Plouffe", President & CEO
The CSE has not reviewed and does not accept responsibility for
the adequacy or accuracy of this release
FORWARD LOOKING INFORMATION
This News Release contains forward-looking statements. The use
of any of the words "anticipate", "continue", "estimate", "expect",
"may", "will", "project", "should", "believe" and similar
expressions are intended to identify forward-looking statements.
Although the Company believes that the expectations and assumptions
on which the forward-looking statements are based are reasonable,
undue reliance should not be placed on the forward-looking
statements because the Company can give no assurance that they will
prove to be correct. Since forward-looking statements address
future events and conditions, by their very nature they involve
inherent risks and uncertainties. These statements speak only as of
the date of this News Release. Actual results could differ
materially from those currently anticipated due to a number of
factors and risks including various risk factors discussed in the
Company's disclosure documents which can be found under the
Company's profile on www.sedar.com. This News Release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, as amended, and Section 21E the
Securities Exchange Act of 1934, as amended and such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of
1995.
Sebastien PlouffePresident & CEO(514)
947-2272splouffe@affinorgrowers.comwww.affinorgrowers.comVertical
Designs LtdNick Brusatore, CEO(604)
356-0411nbrusatore@gmail.comMomentum PR IncMax Gagne,
President(514) 913-0351max@momentumpr.com
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