SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts (PINKSHEETS: SMEV), makers of the high pressurized dry water massage and relaxation station SpaCapsule, announced it has contracted with the United Arab Emirates company I. SEPTA Co., LTD., to secure a multi-million dollar deal to manufacture over 150 SpaCapsules for the Middle Eastern Region.

"This is a significant milestone," said Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts). "The global Muslim population is approximately 1.82 billion individuals. Considering the strict modesty rules preventing cross-gender massage, this deal opens the door to our SpaCapsules being used by the Islamic community throughout the world, positioning our company for continuous expansion, viability and use."

When SE Concepts inked its December 2009 manufacturing deal with French company Zen & O to produce 250 SpaCapsules, it was a testament to the personal wellness industry thriving in Europe. While this UAE deal can be viewed in the same light, it speaks to yet a different and perhaps more significant concept; that of 'modesty.' As the SpaCapsule's technology caters to the fully dressed individual, both Muslim men and women can now enjoy healthful massage-therapy sessions, with all of the benefits of cellulite reduction, weight loss, relaxation, etc., without any concerns of indecency.

"We are delighted to partner with a progressive and forward-looking company like SE Concepts," said Mr. Hamid Ghods, Director of I. SEPTA, Co., LTD. "We have run an analysis on the use and acceptability of the SpaCapsule concept and we have learned that it should be a viable and well used product in our gyms, health clinics, spas, and hotels. We have already sold the first seven units, eagerly anticipate their arrival and expect to make additional orders in short order."

Dr. Ella Frenkel, Chairman and CEO of Simulated Environment Concepts, Inc., stated, "This manufacture and distribution agreement continues to expand our reach into the Middle East. It is a true compliment to our previous arrangements with Jordan and Egypt and will likely increase acceptance and sales throughout the region."

The current arrangement calls for production and distribution between the two companies to continue over the next four years with an average of 38 SpaCapsules ordered annually. Sources close to the company suggest, like the French distribution deal, there is a possibility the UAE arrangement will be accelerated. If so, the current contract could be fulfilled closer to two years -- significantly increasing SE Concepts' short-term revenues.

About I. SEPTA Co., LTD.

I. SEPTA Co., LTD is a major importer of various products in the fields of Physiotherapy, Laser therapy, Electrotherapy, Hydrotherapy, Rehabilitation & Orthopedic equipment and Sport equipment. Established in 1984, I. SEPTA Co., LTD is the exclusive representative of well-known concerns from all over the world such as Otto Bock "Canada," Carci "Brazil," ITO "Japan," Stratek "Korea" and "Lokohelp "WoodWay." The company has 2 International Offices in Dubai and Kuala Lumpur successfully serving the entire Middle East region.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of relaxation products. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, or request more information via email at ir@spacapsule.com, or call toll free at (888) 757-0797.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

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For further information, contact: At The Company: Simulated Environment Concepts Investor Relations Department (888) 757-0797