SPRZ Spriza Inc (CE)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 9, 2015

SPRIZA, INC.
(Exact Name of Registrant as Specified in Charter)

Registrant’s telephone number, including area code: (403) 614-4441

Copies to:

Marc J. Ross, Esq.
Sichenzia Ross Friedman Ference LLP
61 Broadway, 32^nd Floor
New York, New York 10006
Telephone: (212) 930-9700

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

FORWARD-LOOKING STATEMENTS

This Current Report on Form 8-K contains forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to (i) securing capital for general working purposes, and (ii) other risks and in statements filed from time to time with the Securities and Exchange Commission (the “SEC”). All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to, and will not, update any forward-looking statements to reflect events or circumstances after the date hereof.

On February 6, 2015, Spriza, Inc. (the “Company”) issued a press release (the “Release”) relating to certain corporate updates and other information currently available about the Company. The Release announced that the Company is undertaking further corporate developments to capitalize on the success of the website’s viewership and has now developed a native app for the Android platform. The first rendition of the Spriza Mobile Application will make it easy for users to consume and share the contests through the Spriza platform and earn rewards. A copy of the Release is attached hereto and incorporated herein by reference in its entirety as Exhibit 99.1.

The information contained in this Current Report on Form 8-K shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”) or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.  The furnishing of the information in this Current Report on Form 8-K is not intended to, and does not, constitute a representation that such furnishing is required by Regulation FD or that the information contained in this Current Report on Form 8-K constitutes material investor information that is not otherwise publicly available.

The Securities and Exchange Commission encourages registrants to disclose forward-looking information so that investors can better understand the future prospects of a registrant and make informed investment decisions. This Current Report on Form 8-K and exhibits may contain these types of statements, which are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, and which involve risks, uncertainties and reflect the Registrant’s judgment as of the date of this Current Report on Form 8-K. Forward-looking statements may relate to, among other things, operating results and are indicated by words or phrases such as “expects,” “should,” “will,” and similar words or phrases. These statements are subject to inherent uncertainties and risks that could cause actual results to differ materially from those anticipated at the date of this Current Report on Form 8-K. Investors are cautioned not to rely unduly on forward-looking statements when evaluating the information presented within.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

EXHIBIT 99.1

SPRIZA ATTRACTS MILLIONS OF USERS - RELEASES ANDROID MOBILE APP

EL SEGUNDO, CA – February 6, 2015/Marketwired/ - Spriza, Inc. (“Spriza”) (OTCQB: SPRZ), (the “Company”) (www.spriza.com), the world's leading social network for group prizes and incentives, is pleased to announce the Company has begun beta testing its native app for the Android platform.

Over the past 12 months the Company has attracted millions of viewers to its website through the hosting of numerous contests. The Company has hosted campaigns for Rock n Roll Fantasy Camp Canada, Hard Rock Hotel, House of Blues, Willie Nelson, Mandalay Bay Hotel, the NFL, GoPro and many more. Currently the Company is hosting 170 contests on its website ( www.spriza.com) with a total of 5,340 hosted to date.  The average conversion rate from viewer to subscriber has been 16% and the time a person has spent viewing the website has been up to 29 minutes with an average of 4.14 minutes. The conversion metric is well above industry averages of .02-10% for conversions.*

“We’re like the Google search engine of contests,” said Spriza’s CEO, Rob Danard, adding the Company which launched in May, 2014 has consolidated contests into one central portal. “How we distribute contests is very similar to how Pinterest or Flipboard displays their content.  Our social media contest platform was designed to engage and attract the user in the same way any social platform attracts millions of users. We are striving to parallel Pinterest and its 70 million+ users and with the state of the social media space we feel this could be attainable.  The Android App parlays nicely into our global expansion plans where the majority of the population carries the Internet with them. Android devices currently own a large part of the market share.”

The Company is undertaking further corporate developments to capitalize on the success of the website’s viewership and has now developed a native app for the Android platform. The first rendition of the Spriza Mobile Application will make it easy for users to consume and share the contests through the Spriza platform and earn rewards.  The app is currently being beta tested with a subset of users and the Company expects it to be available to the general public by the end of February, 2015. Users will be able to download the mobile application through the Google play store and from every Spriza web property. Immediately following the completion of the Android App the Company will develop one for the IOS system.

The mobile application will improve conversion rates and participation metrics due to the ease of viewership and consumption of content.

“Knowing that mobile is the dominant platform in the market place we are looking forward to participating at the next level. Users will now have a user friendly interface with them where ever they go; giving us the ability to reach out and interact 24 hours a day.  With our exceptional website results we expect our mobile presence to have a positive effect on our business going forward” said Jay Cowles, Spriza COO.

*Source: http://mashable.com/2013/11/21/conversions-metrics/

About Spriza, Inc.

Spriza, Inc. is the world's leading social network for group prizes and incentives and an emerging growth public company.

Spriza's intellectual property is a robust and effective incentive marketing system that builds brand awareness and generates qualified targeted leads for any size of business through an online contest marketing solution "SPRIZA™". SPRIZA™ is modular, scalable, and fully customizable. It taps into the power of shared interests and personal relationships within targeted markets producing traceable and quantifiable results at every stage of the contest.

SPRIZA™ provides deep, real-time analytics and reporting, through a robust tool that measures marketing and advertising budgets for real time return on investment analysis and demographic profiling. SPRIZA™ leverages social strategies based on business objectives enabling branders to measure results of marketing efforts. The result is 

a network of subscribers that participate in contest promotions centered and shared around their personal interests. SPRIZA™ produces quantifiable and verifiable participant data results, which can be used for ongoing marketing purposes with targeted demographics. SPRIZA™ data results assess how many consumers responded, whom they shared the campaign with, the level of engagement, how many other campaign participants were influenced and sales value generated. 

SPRIZA™ is designed to work with Social Media engines including Facebook, Twitter and Pinterest and offers full mobile capability to engage popular mobile applications including iPhone, Android, Blackberry and Windows mobile operating systems.

Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements, including, but not limited to, introducing the re-formulated Pulse brand of functional drinks by mid-year, the successful rollout of the new coconut water line and any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company’s annual report on Form 10-K for the most recent fiscal year,  quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Become a SPRIZA Facebook Fan at http://www.facebook.com/sprizacontests
Follow SPRIZA on Twitter at https://twitter.com/Sprizacontests

For more information, contact:

Media Relations
Christian Darbyshire
tinepublic@shaw.ca
416-419-9953

Internal Communications
info@spriza.com
650-204-7903
www.spriza.com/investors

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