SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced the launch of its "Get Cocky" national integrated marketing campaign, with the first initiatives airing on HOT 97FM in New York, promoting its signature WHITEBOY(R) brand. Sub-Urban has partnered with EMMIS Communications, parent company of HOT 97FM, to associate WHITEBOY with the highly-respected radio station. According to HOT 97FM, the station is rated number one with the 12 to 34 age demographic in the New York metropolitan area, the biggest media market in America, enjoying a 10.5 daily share. Sub-Urban's styles and fashions target the same youth demographic. Spearheading the program is a tongue-in-cheek radio spot that underscores Sub-Urban's knack for connecting with the hard-to-reach urban youth culture. "We've allocated funds to our first national marketing campaign in a concerted effort to gain more mainstream credibility and increase revenues from a diversified customer base," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We chose HOT 97FM in New York as a strategic launching pad because the station provides a highly targeted market with substantial spending power." HOT 97FM, in conjunction with Sub-Urban, has kicked off a multi-platform campaign, integrating radio commercials, strong viral initiatives, online components and event marketing, all supporting the WHITEBOY "Get Cocky" marketing program. The campaign is set to generate interest among a multi-cultural audience with an annual spending power of more than $930 million. With the radio campaign in full swing, WHITEBOY was a prominent sponsor at HOT 97's 13th Annual Summer Jam at Giants Stadium, one of the largest Hip-Hop and R&B concerts in the nation. The Company had access to the concert's 50,000 plus attendees, along with co-sponsors Boost Mobile and X-Box 360. The WHITEBOY Street Team distributed products and giveaways from a branded information booth at the event. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, fashion, music, sports and entertainment, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.