SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high revenue growth in the global fashion industry, has announced a new retail order from East Coast-based urban fashion leader Dr. Jays to carry the Company's Mash Culture Lab(TM) line of hip clothing. The news comes on the heels of a milestone MCL order from 5 Virgin Megastores and accelerates Sub-Urban's strategic mission towards capturing a significant segment of the multibillion-dollar worldwide youth market. Founded in 1975, Dr. Jay's owns and operates 19 retail stores in the New York and New Jersey areas, and has been a pioneer in urban and hip-hop fashion since its inception. The contract with Dr. Jays places Sub-Urban's MCL brand front-and-center among the east coast urban fashion influencers. Dr. Jays is a leading tastemaker among the select group of style-setters, and is a primary source for stylists and buyers for some of the largest retail and department stores in America, Europe and around the world. Because of its trendsetting role in the fast-growing streetwear apparel marketplace, Dr. Jays will provide an ideal venue for Mash Culture Lab(TM) to continue its penetration into the mainstream fashion industry, according to Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Signing with Dr. Jays advances Sub-Urban's business plan very significantly, and also validates the core stylistic and fashion leadership of our designs," said Mr. Shortal. "As our aggressive marketing strategies and select vendor relationships continue to yield significant exposure for our youth-market brands, we're confident that our business model will prove to be a long term success." Sub-Urban's provocative brands have been engineered to generate consumer buzz and to maximize marketplace sales and exposure. The Company's brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines. Sub-Urban primarily targets the demographic of 13-29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture. Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques, have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.mashculturelab.com, www.whiteboygirl.com and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.