SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, will provide a high-profile sponsorship role at next week's POOL Trade Show in Las Vegas, one of the fashion industry's most important gatherings of buyers, vendors and press. Under its sponsorship, Sub-Urban will provide several thousand "show bags" sporting the Company's signature rooster logo, that thousands of attendees will carry during one of the fashion industry's most important weeks of professional gatherings. The POOL show specifically attracts buyers from the fashion-forward, mid- to high-end tier of retail and department stores that Sub-Urban primarily targets. In addition to POOL, which runs August 28-30, at the Mandalay Bay Convention Center, the Magic and Project trade shows will be ongoing at other venues in Las Vegas. An estimated 500,000 fashion industry professionals are expected to come to the city to participate in the three trade shows, where they will shuttle between the shows. At POOL, Sub-Urban will display its cutting-edge brands at centrally located booth, including WHITEBOY Girl(TM), and Mash Culture Lab(TM), its newest line. "There is a great deal of retail activity at POOL and the other shows, so this represents another great opportunity for us to reach the nation's most influential retail buyers with our core branding," said Joseph Shortall, Chief Executive Officer of Sub-Urban. "The buyers attending are a key element of our market, and we expect to experience a repeat of the very strong response we have had at our recent previous shows." Sub-Urban will also sponsor the official POOL Trade Show cocktail hour on Tues., August 29, from 4-6 pm. Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.