SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has secured a milestone order with high-profile retailer Active Wearhouse to carry the Company's recently launched Mash Culture Lab(TM) (MCL) clothing line. The order further solidifies Sub-Urban's presence among the fashion industry's elite fashion companies. For more than 25 years, Active Wearhouse has been an East Coast regional trendsetter with 10 high-gross regional retail stores specializing in urban street wear for New York and the tri-state area. Sub-Urban has received an order which includes initial distribution to four test stores including two in New York City's famed lower Broadway and Soho districts, with two more additional stores in the surrounding areas. "We created the MCL(TM) line as bridge between the urban and street sensibility specifically to attract both national and regional retailers," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Signing with fashion-forward regional retailer Active Wearhouse is a major validation of that strategy as we continue to see the success of our aggressive marketing and select vendor relationships. We believe this is another step closer to achieving the worldwide brand recognition that we intend to reach." As a result of the agreement, Mash culture Lab(TM) will be sold together with urban fashion icons such as Akademics, Sean John, Enyce, Ecko Brands and Rocawear. To follow up on this initial group of test orders, Sub-Urban has also received an advance order from Active Wearhouse for its Spring 07 collection which will ship in early 2007. As the newest brand in the Sub-Urban portfolio, Mash Culture Lab(TM) retains the cutting-edge design and appeal of Sub-Urban's WHITEBOY(R) brand including the signature rooster logo, yet targets an even broader market share. The brand concept represents today's most significant cultural youth movement, derived from a multitude of technological innovations that allow today's youth to combine previously disparate cultural movements like Hip Hop and Rock to create unique sounds, videos, automobiles and even customized clothing. Recently, Sub-Urban announced that it shipped the first retail orders for the debut collection of MCL(TM) to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's. These recent retail shipments amplify MCL(TM)'s visibility with music fans and cutting-edge urban markets throughout the country, and further validate Sub-Urban's multi-brand strategy to create a diversified brand portfolio aimed at maximizing revenue potential while maintaining strong brand appeal for each consumer base. Sub-Urban's provocative brands have been engineered to generate consumer buzz and to maximize marketplace sales and exposure. The Company's brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines. Sub-Urban primarily targets the demographic of 13-29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture. Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques, have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.