The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has expanded its distribution channels in the U.S. to include grocery chains, recently receiving an initial purchase order of its Brainy Baby board books and flashcards products from grocery chain H-E-B.

The Company has historically sold its products online, in boutique and specialty stores and in Toys "R" Us and Babies "R" Us. With the formation of the Company’s national sales network, the Company has been expanding its sales efforts into other distribution channels. H-E-B is the first chain to begin selling Brainy Baby products in the grocery distribution channel.

"We are very excited that H-E-B Stores and their distributor Mercury Retail Services have selected the Brainy Baby board books and flashcards as their first venture into offering children’s educational products in selected H-E-B stores. It says a lot for our brand when a well-managed top tier supermarket chain like H-E-B elects to team up with Brainy Baby,” stated Carson Ashworth, The Brainy Brands Company VP of Sales.

“We look forward to developing our footprint into a distribution channel that serves millions of consumers purchasing groceries for their family. The grocery channel provides Brainy Baby yet another outlet for the brand to be made available to our customer,” commented John Benfield, CEO of The Brainy Brands Company.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

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