HONG KONG, Dec. 16, 2011/PRNewswire-Asia/ -- TCL
Multimedia Technology Holdings Limited ("TCL Multimedia" or
"the Group", HKSE stock code: 01070) is pleased to announce that
its annual LCD TV sales volume exceeded 10 million sets as of
14 December 2011. This is the first
time a Chinese TV manufacturer reached 10 million sets in its
annual sales volume, setting a new milestone in the development of
the TV industry in the PRC. Meanwhile, the Group remains optimistic
about the prospect of the PRC's TV industry and its business
development, as well as confident in reaching its annual sales
target of 10.2 million LCD TV sets in 2011.
On 16 December 2011, TCL
Multimedia held a Celebration for the 10 Millionth LCD TV Sold and
the Ceremony of the Collection for the 10 Millionth LCD TV by its
Corporate Museum in Beijing. In
the presence of the Senior Management of institutions in the PRC TV
industry and TCL Senior Management, the 10 millionth TV sold by TCL
in 2011 was collected by its corporate museum in the ceremony. The
purchaser of this TV was also granted Lifetime Honorary Customer
with the lifetime privilege to purchase TCL-branded TVs with a 50%
discount.
Mr. Zhao Zhongyao, Chief Executive Officer of TCL Multimedia,
said, "Annual sales volume of 10 million TV sets are deemed
challenging for TV manufacturers. There are very few enterprises
who have surpassed this figure in the global market. We are pleased
that TCL Multimedia has become the first company in the PRC to
exceed 10 million sets in its annual sales of LCD TVs. This not
only signifies a new milestone in the development of the PRC's TV
industry while transforming the Chinese brand into one of the
leading international brands, but also demonstrates an initial
achievement of the Group's entire industry chain integration,
globalized sales network and product line optimization."
According to DisplaySearch report in the third quarter of 2011,
the global LCD TV market share of Chinese TV manufactures reached
approximately 20%, of which TCL Multimedia is ranked No. 7 in terms
of the global LCD TV market share in the third quarter of 2011,
making it the first among Chinese TV manufacturers. TCL Multimedia
continued to enhance the speed and efficiency of its operational
and marketing strategies. As a result, LCD TV sales volume
continued to grow rapidly in the PRC Market and Emerging Markets.
While the growth in the global TV market has been slowing down and
international first-tier brands have revised down their sales
targets, TCL Multimedia performed exceptionally well with rapid
sales volume growth amidst adverse circumstances. The Group's LCD
TV sales volume from January to November
2011 amounted to approximately 9,304,100 sets, up 43.7%
year-on-year, among which the LCD TV sales volume in the PRC Market
and Overseas Markets increased 28.2% and 75.4% year-on-year
respectively. In addition, LCD TV sales volume in Emerging Markets
surged 144.8% year-on-year. Leveraging its strong sales growth, TCL
Multimedia upgraded its annual sales target twice, once up from 8.5
million sets in the beginning of this year to 9.6 million sets in
the middle of this year and the second time up to 10.2 million sets
in October. On 14 December, TCL Multimedia's annual sales volume
officially exceeded 10 million sets, making it the first TV
manufacturer in the PRC to exceed 10 million sets in its annual LCD
TV sales volume.
TCL Multimedia endeavors to its "integration, innovation and
internationalization" development strategy. Looking forward, the
Group will continue to invest in the R&D of Smart TVs and 3D
TVs, and to strengthen its leading market position in China while further accelerating business
expansion in the Emerging Markets. Upon the completion of the
acquisition of the LCD module business from TCL Corporation, the
competitive edge of the Group's industry chain will start taking
effect, symbolizing the initial formation of vertical integration
in both up-stream and down-stream of the industry. This not only
helps TCL Multimedia acquire competitive advantage in the LCD TV
market in the future, but also helps transform and enhance the TV
industry in the PRC and refine their core competitive advantage in
the worldwide market.
About TCL Multimedia
TCL Multimedia Technology Holdings Limited is one of the largest
TV manufacturers globally and its products are sold all over the
world. Headquartered in China, TCL
Multimedia operates its manufacturing plants and R&D centres
across all major continents. The Group's largest shareholder is TCL
Corporation. For more information, please visit our website at
http://multimedia.tcl.com.
Investor & Media Inquiries
For further enquiries, please contact Hill + Knowlton
Strategies:
Email: tclmultimedia@hillandknowlton.com.hk
SOURCE TCL Multimedia Technology Holdings Limited
