Item
1. Business
Forward-looking
statements
Statements
made in this Form 10-K that are not historical or current facts are “forward-looking statements” made pursuant to
the safe harbor provisions of Section 27A of the Securities Act of 1933 (the “Act”) and Section 21E of the Securities
Exchange Act of 1934. These statements often can be identified by the use of terms such as “may,” “will,”
“expect,” “believe,” “anticipate,” “estimate,” “approximate” or “continue,”
or the negative thereof. We intend that such forward-looking statements be subject to the safe harbors for such statements. We
wish to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made.
Any forward-looking statements represent management’s best judgment as to what may occur in the future. However, forward-looking
statements are subject to risks, uncertainties and important factors beyond our control that could cause actual results and events
to differ materially from historical results of operations and events and those presently anticipated or projected. We disclaim
any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such
statement or to reflect the occurrence of anticipated or unanticipated events.
Financial
information contained in this report and in our financial statements is stated in United States dollars and are prepared in accordance
with United States generally accepted accounting principles.
Overview
We
are a household appliances and related domestic appliances products company in the PRC. Our principal business activity is the
provision of household appliances products and related domestic appliances products. Our products improve the home lifestyle and
living solutions experience, predominately through power savings, resources efficiencies and functionalities of products. We sell
our products to corporate customers, retail customers and independent distributors predominately in the PRC and intend to expand
our business in other countries around the world. Our products are typically used in a home setting of consumers of all demographics
on a daily basis and meet the convenience-oriented preferences of today’s consumer across a broad range of household activities.
We help make daily life easier through a broad range of products that offer multi-purpose functions. Our diverse product portfolio
includes televisions, air-conditioners, laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers
and other small domestic appliances. Our products are known for their quality, which is recognized by our consumers, retail customers,
and corporate customers alike. We believe our customers know they can rely on our trusted brand. These factors generate
loyalty which empowers us to develop and launch new products that expand application scenarios and transforms our product portfolio
into the smart household appliances category.
Our business has three main divisions and revenue streams, namely,
(i) sales of household appliances and related domestic appliances products, (ii) consultancy, and (iii) integration and installation
services. Virtually all of our products are manufactured by independent original equipment manufacturers (“OEMs”) in
the PRC. For the year ended December 31, 2019, our revenue was $5.5 million, and our gross profit was approximately $1.7 million.
For the year ended December 31, 2018, our revenue was $5,084, and our gross profit was approximately $796. We conduct our business
through Shenzhen Wiseman Smart Industrial Co., Limited and its subsidiaries which are founded in the PRC and our Hong Kong subsidiary,
Wiseman Global Limited (“Wiseman HK”).
Our
Strategies
We
have achieved rapid growth since our inception in 2018. While making significant long-term investments in human capital, research
and development, brand-building, and distribution. Our continued investment in and expansion of the Wiseman brand, distribution,
and product offerings will further increase opportunities to acquire new customers and expand relationships with our existing
customer base.
We
believe we are creating a meaningful future customer asset. As of December 31, 2019, approximately 26% of customers who have purchased
at least once since Wiseman’s inception in 2018 have made repeat purchases. This demonstrates that customers are returning
to Wiseman to expand the number of products they own, not merely to replace them. We expect this rate to grow further as we expand
our product offerings and increase our brand awareness.
Increase
brand awareness and equity to acquire new customers.
Increasing
brand awareness and growing favorable brand equity among consumers has been, and remains, central to our growth. We believe brand
familiarity and preference will continue to have a significant role in winning customers and the decision to buy household
appliances and related domestic appliances products.
Our
investment in marketing initiatives from December 31, 2018 to December 31, 2019 totaled $59,161. We drive brand awareness through
a combination of sophisticated, multi-layered marketing programs, word-of-mouth referrals, product showcase in our Shenzhen showroom,
retail placement expansion, and ongoing product usage. A core principle of our brand growth strategy is offering customers increased
ways to engage with our products through increased distributions to authorized distributors and retail stores and integration
of our products with renovation companies’ and construction contractors’ projects.
Expand
network of retail stores placements and authorized distributors.
We
complement our online presence by expanding our physical retail stores placements to deliver additional consumer touchpoints and
increase sales and margin. A greater retail stores placements presence helps us to not only increase consumer awareness and education,
but also to offer convenient products showcase, multiple purchase options, and flexibility in delivery. As of December 31, 2019,
our products were (i) placed in over 5 retail stores; (ii) supplied to 10 domestic distributors and 1 overseas distributor;
and (iii) supplied to 2 authorized distributors.
We
plan to continue the introduce Wiseman products into more retail stores in order to strengthen our footprint in the PRC, while
selectively entering into new international markets. We believe that our current growth strategy is cost efficient and allows
us to scale faster in the retail sector in the PRC and we believe there is a significant opportunity for us to further expand
our retail stores presence through retail stores placement.
Expand
domestically and internationally.
We
intend to increase the brand awareness of our products in the PRC and overseas markets by means of marketing and increase the
number of authorized distributors and distributors. Our efforts to enhance our brand recognition will also go beyond marketing
activities to establish our own brand eventually as a comprehensive smart household appliances brand with increasing diverse products
and service offerings. For example, as part of our smart household ecosystem initiative, we plan to introduce our branded “Wiseman
Home System” in fourth quarter of 2020 which will connect most of the Wiseman household appliances and allow a user to control
Wiseman household appliances remotely through an application developed by our Company.
Currently,
our household appliances products are predominately sold in the PRC. We also sell our household appliances products to overseas
customers in Cambodia and Hong Kong. For example, in Cambodia we sell our products through a distribution channel. With the establishment
of our Cambodia office in 2019, due to its proximity to the Southeast Asian markets, we will be able to expand our business into
the Vietnam and Thailand markets. We intend to replicate the rapid expansion we have achieved in the PRC by establishing relationships
with established third-party overseas distributors and through retail stores placements as part of marketing and brand promotion
efforts. We will also consider to collaborate with other local partners in overseas markets where it would be efficient to do
so.
Strengthen
our in-house research and development to adapt to changes in technology.
We
must keep up with technological developments in order to stay ahead of our competitors. As such, we will continue to strengthen
our research and development, and apply various new home technologies and product solutions to further develop the next generation
smart household appliances ecosystem with our products. As part of our smart household ecosystem initiative in fourth quarter
of 2020, we will also continue to develop our Wiseman Home System to enhance its (i) connectivity of our products; (ii) information
distribution, data analysis and processing; and (iii) visualization capabilities of the system to enable our products to be centrally
monitored and managed remotely, in order to adapt to different needs and conditions more efficiently.
Based
on our current scale, we have a professional research and development team led by our top researcher, Mr. Xiao Zhengwen (“Mr.
Xiao”), who has over 10 years of experience in household appliances industry and smart hardware development, software and
platform development.
Our
Strengths
We
believe the following competitive strengths contribute to our success and differentiate us from our competitors:
Experienced
management team with track record of success.
Our
experienced management team has been essential in driving the growth of our business. Our founder, executive Director and Chief
Executive Officer, Mr. Lai Jinpeng, and our executive Director and Chairperson, Ms. Yang Lin, have delivered growing business
results by leveraging upon their 15 and 14 years of managerial experience, respectively, in diverse industries. By leveraging
on the extensive networks that Mr. Lai and Ms. Yang developed while they were working in the household appliances industry prior
to their roles with the Company, we believe these networks can provide valuable future business opportunities for the Company.
We
offer comprehensive products offerings with multi-purpose functions and resources efficiencies.
Product
innovations and excellence lie at the heart of our business. We offer innovative household appliances products for households
and businesses including televisions, air-conditioners, laundry appliances, refrigerators and freezers, cooking appliances, dishwashers,
mixers and other small domestic appliances. Our products suits modern lifestyle by offering functions and features, including
but not limited to voice control, energy efficient, thermostat sensor and space saving. We will continue to adapt the functions
of our products based on the consumers’ demands. Further, the majority of the products that we sell are products that satisfy
the standards and technical requirements under certificate for China compulsory product certification. Through multi-purpose functions
that we can offer and the resources efficiencies that we are able to achieve, we believe our products are able to improve users’
home lifestyle and living solutions experience. We intend to continuously develop new and/or improve existing functionalities
and resources efficiencies benefits in order to stay competitive in the PRC household appliances industry.
Broaden
application scenarios and build our ecosystem.
We
intend to explore more application scenarios for our products and to further diversify our product portfolio to build our Wiseman
smart household appliances ecosystem in order to attract the growing middle class consumers. For example, as part of our smart
household ecosystem initiative, we plan to introduce our branded “Wiseman Home System” in fourth quarter of 2020 which
will connect most of the Wiseman household appliances and allow a user to control Wiseman household appliances remotely through
an application developed by our Company. Further, we also intend to partner with a wide range of hotels, renovation companies
and construction contractors to create and to introduce a Wiseman ecosystem in hotels, shopping mall and restaurants.
Our
Business
Our
principal business activity is the provision of household appliances products and related domestic appliances products. We sell
our products to corporate customers, retail customers and independent distributors predominately in the PRC and other countries
around the world. Our business has three main divisions and revenue streams, namely, (i) sales of household appliances and related
domestic appliances products, (ii) consultancy, and (iii) integration and installation services.
Sales
of Household Appliances and Related Domestic Appliances Products
We
source a wide range of household appliances and related domestic appliances products for our sales orders. Our product portfolio
primarily consists of 4 major household appliances products and 6 related domestic appliances products. The following is a list
of our best-selling major household appliances products:
Wiseman
ultra-thin organic light emitting diodes (“OLED”) television model number 55B8 PCA (the “Wiseman TV”):
Key
features:
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Internet
capabilities. Allows users to have broadband internet access capability through the Wiseman TV, and thus, users can receive
and play back various videos, music and other data streams from the internet. Users can also download and access various specially
developed applications, including games.
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1.
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New
television accessory and multifunction capabilities. The Wiseman TV is equipped with a brand new remote control feature
and can interact with mobile devices such as mobile phone and tablet.
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2.
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Voice
control. Allows users interact and control the Wiseman TV through natural speech recognition.
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approximate
price range $256 to $6,085.
Wiseman
air conditioner with smart voice control model number KFR-35GW (the “Wiseman Air-Conditioner”):
Key
features:
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Voice
control. Allows users interact and control the Wiseman Air-Conditioner through natural speech recognition.
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1.
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Far
Field Recognition. Allows users to directly interact with the Wiseman Air-Conditioner through voice control within 5 meters
without a handheld microphone or a remote control.
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2.
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Super-resolution
infrared sensors. Allows the Wiseman Air-Conditioner to sense the human body temperature and can automatically adjust
the wind speed and the output temperature.
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3.
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Big
data storage. Allows the Wiseman Air-Conditioner to store big data in its database. Through the operation of big data,
it helps users monitor the operation status of air-conditioner and allows for personalization and diversification of air-conditioning
services.
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approximate
price range $140 to $1,130.
Wiseman
washing machine model number WD-VH451D55 (the “Wiseman Washing Machine”):
Key
features:
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Smart
controls. The Wiseman Washing Machine is equipped with six precise smart controls, (i) water temperature smart control;
(ii) washing foam smart control; (iii) temperature smart control; (iv) 3D smart control; (v) unbalanced smart control;
and (vi) cloth smart control.
These
controls assist the Wiseman Washing Machine to automatically sense the water level, the amount of foam, the temperature
level, and the weight of the clothes.
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1.
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Smart
adjustments. Through the smart controls features, the Wiseman Washing Machine can adjust the running speed in time, optimize
the current status of washing to synchronize with optimal washing water level, prevent excessive vibration and noise reduction.
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approximate
price range $101 to $2,257.
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●
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Refrigerators
and freezers
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Wiseman
refrigerator model number GR-M2471NQA (the “Wiseman Refrigerator”):
Key
features:
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Smart
sensors. Allows the Wiseman Refrigerator to automatically sense the refrigerated items or ingredients stored in each
shelve or compartment and adjust the humidity level* accordingly. This will provide longer shelve life and
freshness of refrigerated items or ingredients.
*
There are three levels of humidity: high humidity, middle humidity and low humidity.
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1.
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Odor
Purification. The Wiseman Refrigerator is equipped with an odor purification device to absorb the impurities and odors in
each of its compartments and shelves and decompose them into water and carbon dioxide in order to remove the impurities and odors
and keep the air in the refrigerator fresh.
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2.
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Smart
sterilization. The Wiseman Refrigerator is equipped with a smart sterilization system to circulate sterilization positive
and negative ions to provide real-time odor sterilization. The Wiseman Refrigerator is also equipped with a LED real-time
display to illustrate the sterilization progress.
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approximate
price range $144 to $3,173.
The
following chart provides the percentage of net sales for each of our product categories which accounted for 10% or more of our
consolidated net sales over the last two years:
We
sell the majority of our products, with or without customization, under our brand name “Wiseman”, to domestic customers
in the PRC, and to overseas customers in Cambodia and Hong Kong. We intend to expand our business in other countries around the
world. Our customers are primarily corporate enterprises and retail customers. While we sell the majority of our household appliances
and related domestic appliances products under our “Wiseman” brand name, we do not operate any production facilities.
We source our branded household appliances and related domestic appliances products from OEMs certified by us. For details of
our contracting arrangement and quality control of our OEMs, please refer to the sections headed “Our Suppliers and OEMs”
and “Quality Control.”
Consultancy
Based
on our expertise and know-how on operations, we provide advice on the integration and installation of our household appliances
products and related domestic appliances products to our corporate customers in respect of hotels, shopping malls and/or restaurants
settings. Some of these advice includes floor layout design and input, kitchen design and input, integration application etc.
Further, we also provide advice to our distributors on product distributions in retail stores. We receive consultancy fees based
on the complexity and workload on the projects.
Integration
and Installation Services
As
part of our income diversification strategy, we are actively increasing our revenue opportunities in the integration and installation
services. We believe the provision of integration and installation services as an after-sales service can supplement our business.
Our services involve the installation of our household appliances products and related domestic appliance products into a designated
environment to provide better living solutions and/or to create a smart household ecosystem. We have a labor team for our integration
and installation services. However, in the future, depending on the size and complexity of a service project, we may engage subcontractor
for a service project for internal resources efficiency and cost efficiency reasons.
Our
Customers (Including Authorized Distributors)
Our
customers in the PRC are primarily corporate customers and retail customers. In addition, we sell our household appliances products
and other products to overseas markets such as Cambodia and Hong Kong.
As
at December 31, 2019, the Company has 10 domestic distributors, 1 overseas distributor, and has entered into 2 domestic authorized
distribution contracts. Our distributors and authorized distributors distribute our products in their retail stores network or
distribution networks.
Further,
we charge fee for integration and installation services to our customers, in particular hotels, renovation companies, construction
contractors, to provide integration and installation services of our products in hotel, shopping mall and/or restaurants owned
by our corporate customers. Billings to the customers are generally based on the complexity and workload on the projects. The
integration and installation services contracts typically include a single performance obligation.
Our
Suppliers and OEMs
We
are generally not dependent upon any one source for our household appliances and related domestic appliances products essential
to our business. We source our household appliances and related domestic appliances products for our sales orders and sell the
majority of them under our brand name “Wiseman.” We do not maintain any facilities to produce our products. We source
and outsource the production of our products from and to OEMs certified by us.
We
typically seek quotations from our OEMs and other suppliers when we receive a sales order from existing and prospective customers.
After we enter into contracts with customers and obtain the specifications and/or functionalities required by our customers, we
confirm the orders with our OEMs that possess products with the relevant specifications and/or functionalities and purchase the
products.
We
have a labor team for our integration and installation services. However, depending on the size and complexity of a service project,
we may engage subcontractor for a service project. In that case, we are accountable to our customers for the work performed on
an integration and installation services project, including those carried out by our subcontractors. In order to manage our subcontractors,
our current labor team for our integration and installation services will work as the in-house project management personnel to
supervise the on-site work of our subcontractors. To date, we have not entered into any agreement with any subcontractor.
Distribution
We
utilize two routes of distribution to deliver our products to our corporate customers and retail customers. In many cases, we
ship directly from our third-party OEMs to our corporate customers. We typically order products from our OEMs and other suppliers
after we receive sales order from our customers, this enable us to optimize truckloads and reduce inventory level for all of our
product categories. We normally deliver our products to our retail customer upon request or they choose to pick up the product
from our storeroom or show room.
Research
and Development
We
believe our future success depends on our ability to develop our brand into a comprehensive smart household appliances brand with
increasing diverse products and service offerings. Our research and development team and our management team co-lead the products
development processes. We take a user centric approach to product development. Our research and development team has responded
effectively to technological changes, and is driving continued innovation to unleash the potential of the household appliances
industry. We are currently in the process of seeking for a prospective company to form a research and development partnership
to further develop our Wiseman Home System in order to reduce our research and development cost.
Based
on our current scale, we have a professional research and development team led by our top researcher, Mr Xiao whom has over 10
years of experience in household appliances industry and smart hardware development, software and platform development. Our research
and development team is primarily based at our headquarters in Shenzhen, PRC. To date, the research and development cost is insignificant.
Seasonality
Our
operating results may vary significantly from period to period due to many factors, including seasonal factors that may have an
effect on the demand for our products. While seasonality has not been particularly prevalent in our historical results of operations
due to the rapid growth of our business, we generally expect to experience higher sales in the second and fourth quarters of each
year, primarily attributable to the major shopping festivals across online e-commerce platforms such as “618,” “Singles’
Day” and “Double Twelve,” which are highly popular among Chinese consumers.
Competition
We
operate across the household appliances economy, including in the television, air-conditioner, laundry appliance, refrigerator
and freezer, cooking appliance, dishwasher, mixer and other small domestic appliances industries. We compete primarily on brand
awareness, product quality and breadth, price, and product performance. In general, we compete in a diverse and fragmented market
of household appliances retail chains and online retailers in the PRC such as Shenzhen Yitoa Intelligent Control Co. Ltd., a company
listed on the Shenzhen Stock Exchange (Shenzhen Stock Exchange, 300131), Guangdong Anjubao Digital Technology Co. Ltd., a company
listed on the Shenzhen Stock Exchange (Shenzhen Stock Exchange, 300155), Aishida Co. Ltd., a company listed on the Shenzhen Stock
Exchange (Shenzhen Stock Exchange, 002403), and Town Ray Holdings Limited, a company listed on the Hong Kong Stock Exchange (Hong
Kong Stock Exchange, 1692). Moreover, our customer base includes large, sophisticated trade customers who have many choices and
demand competitive products, services and prices. We believe that we can best compete in the current environment by focusing on
introducing new and innovative products, building our brand awareness, improving product quality and breadth, product performance,
offering a competitive price, lowering costs, and taking other efficiency-enhancing measures.
Quality
Control
We
carefully select our OEMs and other suppliers. We also closely monitor the production by our OEMs and other suppliers. We have
developed an evaluation system to assess our OEMs and other suppliers regularly based on a set of parameters, such as product
quality and timeliness of delivery. We maintain an internal list of approved OEMs and other suppliers. We obtain quotations from
different OEMs for each sales order and select them by taking into account the functionalities of products, their track record,
scale of operation, product quality, reputation and price. Upon completion of a sales order, we conduct an evaluation and performance
review for our future reference by our quality control and research and development personnel.
Sales
and Marketing
Our
procurement, sales and marketing team is comprised of 4 employees and they are responsible for procurement, sales, marketing and
customer service. In search for prospective customers, we actively invest in driving traffic to our e-commerce website, marketing
our products to consumers and building our brand. Further, we leased a showroom in Shenzhen, PRC to exhibit and promote our products
to existing and prospective customers which in turn may create more business opportunities and further strengthen the corporate
image. We did not incur any sales and marketing expenses for the year ended December 31, 2018. We incurred sales and marketing
expenses as a percentage of sales revenue of 1% for the year ended December 31, 2019. We believe the increase in sale and marketing
expenses contributed to our revenue growth in 2019 and we will continue to invest more in 2020. This improvement reflects more
efficient marketing returns as Wiseman expands its product offerings in existing and new categories, increased customer awareness,
a higher returning customer mix, growth in our distribution partnership and retail placements by distributors and more effective
marketing models as we continue to improve our understanding of our customers.
Employees
As
of March 31, 2020, we had 17 employees (excluding our Directors). The following table sets forth the number of employees by function:
Function
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Number of employees
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Procurement, Sales and marketing
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4
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Quality control and research and development
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7
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Management, human resources and other administration
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4
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Finance and accounting
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2
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Total
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17
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Item
1A. Risk Factors
You
should carefully consider the risks described below and elsewhere in this prospectus, which could materially and adversely affect
our business, results of operations or financial condition. Our business faces significant risks and the risks described below
may not be the only risks we face. Additional risks not presently known to us or that we currently believe are immaterial may
materially affect our business, results of operations, or financial condition. If any of these risks occur, the trading price
of our common stock could decline, and you may lose all or part of your investment. You should consider our business and prospects
in light of the challenges we face, including the ones discussed in this section. In the event that any of the events described
in the risk factors below occur, it could have a material adverse effect on our operations and cash flow and cause the value of
our securities to decline in value or become worthless.
Risks
Relating to Our Company
We
operate in a highly competitive market. If we do not compete effectively, our prospects, operating results, and financial condition
could be adversely affected.
The
household appliances market of the People’s Republic of China (“PRC”) is highly competitive, with companies
offering a variety of competitive products and services. We expect competition in our market to intensify in the future as new
and existing competitors introduce new or enhanced products and services that are potentially more competitive than our products
and services. The household appliances market has a multitude of participants in the domestic market, including a wide range of
appliances product brands with product lines that can be purchased in physical stores or online stores such as Viomi Technology
Co., Ltd, as well as many large, broad-based consumer electronics companies in domestic market or overseas market either competing
in our market or adjacent markets or have announced plans to do so, including Xiaomi Corporation and Samsung Group. For example,
Xiaomi Corporation’s Mijia branded smart home appliances product line offers products ranging from air conditioners to microwaves.
We
believe many of our competitors and potential competitors have significant competitive advantages, including but not limited to
longer operating histories, ability to leverage their sales efforts and marketing expenditures across a broader portfolio of products
and services , larger and broader customer bases, more established relationships with a larger number of suppliers, contract manufacturers,
and business partners, greater brand recognition, ability to leverage stores which they may operate, and greater financial, research
and development, marketing, distribution, and other capabilities and resources than we do. Our competitors and potential competitors
may also be able to develop products and services that are equal or superior to ours, achieve greater market acceptance of their
products and services, and increase sales by utilizing different distribution channels than we do. Some of our competitors may
aggressively discount their products in order to gain market share, which could result in pricing pressures, reduced profit margins,
lost market share, or a failure to grow market share for us. If we are not able to compete effectively against our current or
potential competitors, our prospects, operating results, and financial condition could be adversely affected.
If
we fail to maintain quality products and value, our sales are likely to be negatively affected.
Our
success depends on the safety and quality of products that we obtain from independent original equipment manufacturers (“OEMs”)
for our customers. Our future customers will identify our brand name with a certain level of quality and value. If we could not
meet this perceived value or level of quality, we may be negatively affected and our operating results may suffer. Additionally,
any failure on the part of third-party OEMs to maintain the quality of their products, will in turn substantially harm the results
of our business operations, potentially forcing us to identify other third-party OEMs or alter our business strategy significantly.
If
we are unable to create brand influence, we may not be able to maintain current or attract new users and customers for our products.
Our
operational and financial performance is highly dependent on the strength of our brand. We believe brand familiarity and preference
will continue to have a significant role in winning customers and the decision to buy our products and services. In order
to further expand our customer base, we may need to substantially increase our marketing expenditures to enhance brand awareness
through various online and offline means. Moreover, negative coverage in the media of our company could threaten the perception
of our brand, and we cannot assure you that we will be able to defuse negative press coverage about our company to the satisfaction
of our investors, customers and business partners. If we are unable to defuse negative press coverage about our company, our brand
may suffer in the marketplace, our operational and financial performance may be negatively impacted and the price of our shares
may decline.
Currently,
we sell our products, with or without customization, under our brand name “Wiseman”, to domestic customers in the
PRC and to overseas customers. However, if our competitors initiate a lawsuit against us for infringing their trademark, we may
be forced to adopt a new brand name for our flagship mobile application. As a result, we may incur additional marketing cost to
raise awareness of such new brand name. We may also be ordered to pay a significant amount of damages, and our business, results
of operations and financial condition could be materially and adversely affected.
If
we are unable to successfully develop and timely introduce new products or enhance existing products, our business may be adversely
affected.
We
must continually source, develop and introduce new products and services as well as improve and enhance our existing products
and services to maintain or increase our sales. The success of new or enhanced products may depend on a number of factors including,
anticipating and effectively addressing user preferences and demand, the success of our sales and marketing efforts, timely and
successful research and development, effective forecasting and management of product demand, purchase commitments, and the quality
of or defects in our products. The risk of not meeting our customers’ preferences and demands through our products and services
may result in a shift in market shares, as customers instead choose products and services offered by our competitors. This may
result in lower sales revenue, adversely affecting our business.
We
may not be able to manage the growth of our business and our expansion plans and operations or implement our business strategies
on schedule or within our budget, or at all.
We
are continually executing a number of growth initiatives, strategies and operating plans designed to enhance our business. In
2020, we plan to introduce our branded “Wiseman Home System” to align with our growth strategies. For further details
on our business strategies, see “Business —Our Strategies.” Any expansion may increase the complexity of our
operations and place a significant strain on our managerial, technological, operational, financial and human resources. Our current
and planned personnel, systems, procedures and controls may not be adequate to support our future operations. We cannot assure
you that we will be able to effectively manage our growth or to implement all these systems, procedures and control measures successfully.
Further, the anticipated benefits from these growth initiatives, strategies and operating plans are based on assumptions that
may prove to be inaccurate. Moreover, we may not be able to successfully complete these growth initiatives, strategies and operating
plans and realize all of the benefits that we expect to achieve or it may be more costly to do so than we anticipate. If, for
any reason, we are not able to manage our growth effectively, the benefits we realize are less than our estimates or the implementation
of these growth initiatives, strategies and operating plans adversely affects our operations or costs more or takes longer to
effectuate than we expect, and/or if our assumptions prove to be inaccurate, our business and prospects may be materially and
adversely affected.
In
addition, we may seek and pursue opportunities through joint ventures or strategic partnerships for expansion from time to time,
and we may face similar risks and uncertainties as listed above. Failure to properly address these risks and uncertainties may
materially and adversely affect our ability to carry out acquisitions and other expansion plans, integrate and consolidate newly
acquired or newly formed businesses, and realize all or any of the anticipated benefits of such expansion, which may have a material
adverse effect on our business, financial condition, results of operations and prospects.
We
have a limited operating history in the PRC household appliances industry, which makes it difficult to evaluate our future prospects.
We
launched our household appliances business in July 2018 and thus have a limited operating history. We have limited experience
in most aspects of our business operation, such as sourcing inventory for our products and services and in-house development of
smart capabilities for our products. As our business develops and as we respond to competition, we may continue to introduce new
product offerings and make adjustments to our existing product line and to our business operation in general. Any significant
change to our business model that does not achieve expected results may have a material and adverse impact on our financial condition
and results of operations. It is therefore difficult to effectively assess our future prospects.
The
PRC household appliances industry may not develop as expected. Prospective retail and corporate customers may not be familiar
with the development of the market and may have difficulties distinguishing our products from those of our competitors. Convincing
prospective retail and corporate customers of the value of our products is important to the success of our business. The risk
of failing to convince potential customers or distributors to purchase products and services from us may result in the failure
of our business plan. Many customers or distributors may not be interested in purchasing products and services we sell because
there is no certainty that our business will succeed.
You
should consider our business and prospects in light of the risks and challenges we encounter or may encounter given the rapidly
evolving market in which we operate and our limited operating history. These risks and challenges include our ability to, among
other things:
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manage
our future growth;
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increase
the utilization of our products by existing and new customers;
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maintain
and enhance our relationships with retail and corporate customers;
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enhance
our in-house research and development to support the growth of our business;
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improve
our operational efficiency;
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attract,
retain and motivate talented employees;
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cope
with economic fluctuations;
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navigate
the evolving regulatory environment; and
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defend
ourselves against legal and regulatory actions.
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A
decline in general economic condition could lead to reduced consumer demand and could negatively impact our business operation
and financial condition, which in turn could have a material adverse effect on our business, financial condition and results of
operations.
Our
operating and financial performance may be adversely affected by a variety of factors that influence the general economy. Consumer
spending habits, including spending for the household appliances and related products and services we sell, are affected by, among
other things, prevailing economic conditions, levels of unemployment, salaries and wage rates, prevailing interest rates, income
tax rates and policies, consumer confidence and consumer perception of economic conditions. In addition, consumer purchasing patterns
may be influenced by consumers’ disposable income. In the event of an economic slowdown, consumer spending habits could
be adversely affected and we could experience lower net sales than expected on a quarterly or annual basis which could have a
material adverse effect on our business, financial condition and results of operations.
The
economy of PRC in general might not grow as quickly as expected, which could adversely affect our revenues and business prospects.
Our
business and prospects depend on the continuing development of the economy in PRC. We cannot assure you that the PRC economy will
continue to grow at the same pace as in the past. Economic growth is determined by countless factors, and it is extremely difficult
to predict with any level of absolute certainty. In the event that the PRC economy suffers, demand for our products may diminish,
which would in turn result in our profitability. This could in turn result in a substantial need for restructuring of our business
objectives and could result in a partial or entire loss of an investment in our Company.
Our
failure to comply with anti-corruption laws and regulations, or effectively manage our employees, customers and business partners,
could severely damage our reputation, and materially and adversely affect our business, financial condition, results of operations
and prospects.
We
are subject to risks in relation to actions taken by us, our employees, third-party customers or business partners that constitute
violations of the anti-corruption laws and regulations. While we adopt strict internal procedures and work closely with relevant
government agencies to ensure compliance of our business operations with relevant laws and regulations, our efforts may not be
sufficient to ensure that we comply with relevant laws and regulations at all times. If we, our employees, third-party customers
or business partners violate these laws, rules or regulations, we could be subject to fines and/or other penalties. Actions by
PRC regulatory authorities or the courts to provide an alternative interpretation of the laws and regulations or to adopt additional
anti-bribery or anti-corruption related regulations could also require us to make changes to our operations. Our reputation, corporate
image, and business operations may be materially and adversely affected if we fail to comply with these measures or become the
target of any negative publicity as a result of actions taken by us, our employees, third-party customers or business partners.
We
and our suppliers are subject to laws and regulations that could require us to modify our current business practices and incur
increased costs, which could have a material adverse effect on our business, financial condition and results of operations.
In
the household appliances industry, we are subject to numerous laws and regulations, including labor, employment and taxation laws
to which the industry participants are typically subject to. The formulation, manufacturing, packaging, labeling, distribution,
sale and storage of our inventory are subject to extensive regulation by various federal agencies and regulatory bodies. If we
fail to comply with those regulations, we would subject to significant penalties or claims, which would harm our business operations.
In addition, the adoption of new regulations or changes in the interpretations of existing regulations may result in significant
compliance costs or discontinuation of product sales and may impair the marketability of products we may offer, resulting in significant
loss of net sales. Our failure to comply with regulations may result in enforcement actions and imposition of penalties or otherwise
harm the distribution and sale of products we may offer for sale. The occurrence of any of the foregoing will have a material
adverse effect on our business, financial condition and results of operations.
Compliance
with changing regulation of corporate governance and public disclosure will result in additional expenses.
Changing
laws, regulations and standards relating to corporate governance and public disclosure, including the Sarbanes-Oxley Act of 2002
and related SEC regulations, have created uncertainty for public companies and significantly increased the costs and risks associated
with accessing the public markets and public reporting. Our management team will need to invest significant management time and
financial resources to comply with both existing and evolving standards for public companies, which will lead to increased general
and administrative expenses and a diversion of management time and attention from revenue generating activities to these compliance
activities.
We
have limited insurance coverage, which could expose us to significant costs and business disruption.
We
cannot provide assurances that our current insurance policies are sufficient to cover all of the risks associated with our operations.
Any business disruption, litigation or natural disaster may place a strain on management resources, affect our reputation or require
us to spend a significant sum of money on legal costs. There is no assurance that the insurance policies we maintain are sufficient
or that we will be able to successfully claim our losses under our current insurance policies on a timely basis, or at all. If
we incur any loss that is not covered by our insurance policies, or the insured amount is significantly less than our actual loss,
our business, financial condition and results of operations could be materially and adversely affected.
The
Company’s ability to expand its operations will depend upon the company’s ability to raise significant additional
financing as well as to generate continuous income stream.
Developing
our business may require significant capital in the future. To meet our capital needs, we expect to rely on our cash flow from
operations and, potentially, third-party financing. Third-party financing may not, however, be available on terms favorable to
us, or at all. Our ability to obtain additional funding will be subject to various factors, including market conditions, our operating
performance, lender sentiment and our ability to incur additional debt. These factors may make the timing, amount, terms and conditions
of additional financings unattractive. Our inability to raise capital could lead to a slowdown in our growth.
Adverse
developments in our existing areas of operation could adversely impact our results of operations, cash flows and financial condition.
Our
operations are focused on utilizing our sales efforts which are principally located in the PRC. As a result, our results of operations,
cash flows and financial condition depend upon the demand for our products in the PRC. Due to the lack of broad diversification
in industry type and geographic location, adverse developments in our current segment of the midstream industry, or our existing
areas of operation, could have a significantly greater impact on our results of operations, cash flows and financial condition
than if our operations were more diversified.
We
expect our quarterly financial results to fluctuate.
We
expect our net sales and operating results to vary significantly from quarter to quarter due to a number of factors, including
changes in:
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General
economic conditions;
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The
demand for products under our brand name;
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Our
ability to retain, grow our business and attract new customers;
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Administrative
costs;
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Advertising
and other marketing costs; and
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Development
costs for the Wiseman Home System.
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As
a result of the variability of these and other factors, our operating results in future quarters may be below the expectations
of public market analysts and investors.
Our
internal controls may be inadequate, which could cause our financial reporting to be unreliable and lead to misinformation being
disseminated to the public.
Our
management is responsible for establishing and maintaining adequate internal control over our financial reporting. As defined
in Exchange Act Rule 13a-15(f), internal control over financial reporting is a process designed by, or under the supervision of,
the principal executive and principal financial officer and effected by the board of directors, management and other personnel,
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that:
pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions
of the assets of the Company; provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company
are being made only in accordance with authorizations of management and/or directors of the Company; and provide reasonable assurance
regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could
have a material effect on the financial statements. Investors relying upon this misinformation may make an uninformed investment
decision. If we could not provide reliable financial reports, our business and operating results could be harmed, investors could
lose confidence in our reported financial information. This could result in the trading price of our common stock to drop significantly
and result in a loss of some or all of your investment.
We
may be unable to protect our intellectual property rights.
We
consider trademarks, patents and copyrights to protect our intellectual property rights critical to our success. We are the registered
owner of 1 trademark in Hong Kong. We are the registered owner of 10 computer software copyrights in the PRC. We are currently
in the process of transferring an additional 9 trademarks from a company which owned 66% by our chief executive officer. We have
recently discussed with our top researcher, Mr. Xiao Zhengwen (“Mr. Xiao”) to acquire his 7 patents in the PRC as
we see strategic benefits in incorporating these patents into our Wiseman Home System. We are also the registered owner of one
domain name, namely “wisemanglobal.cn.” We cannot assure you that counterfeiting or imitation of our products will
not occur in the future or, if it does occur, that we will be able to address the problem in a timely and effective manner. Any
occurrence of counterfeiting or imitation of our products or other infringement of our intellectual property rights could negatively
affect our brand and our reputation, which in turn adversely affects our results of operations.
Litigation
to prosecute infringement of our intellectual property rights could be costly and lengthy and will divert our managerial and financial
resources. We will have to bear costs of the intellectual property litigation and may be unable to recover such costs from our
opposite parties. Protracted litigation could also result in our users deferring or limiting their purchase or use of our products
until such litigation is resolved. The occurrence of any of the foregoing will have a material adverse effect on our business,
financial condition and results of operations.
We
may be subject to intellectual property infringement claims, which may be expensive to defend and may disrupt our business and
operations.
We
cannot be certain that our operations or any aspects of our business do not or will not infringe upon or otherwise violate trademarks,
patents, copyrights, know-how or other intellectual property rights held by third parties. Holders of such intellectual property
rights may seek to enforce such intellectual property rights against us in the PRC or other jurisdictions. We may be from time
to time in the future subject to legal proceedings and claims relating to the intellectual property rights of others. If any third-party
infringement claims are brought against us, we may have to divert management’s time and other resources from our business
and operations to defend against these claims.
Additionally,
the application and interpretation of the PRC’s intellectual property right laws and the procedures and standards for granting
trademarks, patents, copyrights, know-how or other intellectual property rights in the PRC are still evolving and are uncertain.
We cannot assure you that PRC courts or regulatory authorities would agree with our legal interpretation. If we were found to
have violated the intellectual property rights of others, we may be subject to liability for our infringement activities or may
be prohibited from using such intellectual property. We may incur licensing fees or be forced to develop alternatives of our own.
As a result, our business and results of operations may be materially and adversely affected.
We
may be adversely affected by the performance of third-party contractors.
Our
third-party OEMs engaged third-party contractors to carry out logistics services to our customers. Our third-party OEMs endeavor
to engage third-party companies with a strong reputation and track record, high performance reliability and adequate financial
resources. However, any such third-party contractor may still fail to provide satisfactory logistics services at the level of
quality or within the timeframe required by us or our customers. While we generally require our third-party OEMs to fully reimburse
us for any losses arising from delay in delivery or non-delivery, our results of operation and financial condition may be adversely
affected if any of the losses are not borne by them. If the performance of any third-party contractor used by our third-party
OEMs is not satisfactory, we may need to utilize other delivery method or take other remedial actions, which could adversely affect
the cost structure and delivery schedule of our products and services and thus have a negative impact on our reputation, financial
position and business operations. In addition, as we expand our business into other geographical locations, we may utilize third-party
contractors to carry out logistic services and there may be a shortage of third-party contractors that meet our quality standards
and other selection criteria in such locations and, as a result, we may not be able to engage a sufficient number of high-quality
third-party contractors in a timely manner, which may adversely affect our delivery schedules and delivery costs and hence our
business, results of operations and financial conditions.
If
our employees do not maintain a strong work ethic and comply with our code of ethics, including our confidentiality requirements,
their actions may negatively influence our business and reputation.
Employees
with good professional ethics are important for any company’s development. An employee might, either intentionally or unintentionally,
disclose confidential information about our Company or our customers and particularly unscrupulous employees might endeavor to
sell material information to industry competitors. Furthermore, our employees will develop relationships with our business partners
and customers, and may acquire information that could be used to harm their business interests. If this should happen, our business
partners and customers might lose faith in our company. While we can never eliminate these ethical risks entirely, we will attempt
to reduce the likelihood of breaches of trust and mitigate their impacts of it by hiring highly professional employees and establishing
strong internal information management systems.
We
also plan to establish a series of policies to reduce the likelihood of such events. However, in the event that any employee discloses
confidential information about our Company or our clients or sells material information to industry competitors, it could have
a material adverse effect on our reputation, operations and cash flow.
Our
success depends substantially on the continuing efforts of our senior executives and other key personnel, and our business may
be severely disrupted if we lose their services.
Our
future success heavily depends upon the continued services of our senior executives and other key employees. If one or more of
our senior management personnel or key employees are unable or unwilling to continue in their present positions, it could disrupt
our business operations, and we may not be able to replace them easily or at all. In addition, competition for senior management
personnel and key employees in our industry is intense, and we may be unable to retain our senior management personnel and key
personnel or attract and retain new senior management personnel and key employees in the future, in which case our business may
be severely disrupted.
An
overall decline in the health of the economy and other factors impacting consumer spending, such as natural disasters and fluctuations
in inflation and foreign currency exchange rates may affect consumer purchases, reduce demand for our products and materially
harm our business, results of operations and financial condition.
Our
business depends on consumer demand for our products and, consequently, is sensitive to a number of factors that influence consumer
confidence and spending, including but not limited to, general current and future economic and political conditions, consumer
disposable income, recession and fears of recession, unemployment, minimum wages, availability of consumer credit, consumer debt
levels, interest rates, tax rates and policies, inflation, war and fears of war, inclement weather, natural disasters, terrorism,
active shooter situations, outbreak of viruses, widespread illness, infectious diseases, contagions and the occurrence of unforeseen
epidemics (including the outbreak of the coronavirus and its potential impact on our financial results) and consumer perceptions
of personal well-being and security.
For
example, there was an outbreak of a novel strain of coronavirus (“COVID-19”) in the PRC, which has spread rapidly
to many parts of the world. The epidemic has resulted in quarantines, travel restrictions, and the temporary closure of stores
and facilities in China for the past few months. In March, 2020, the World Health Organization declared the COVID-19 a pandemic.
In response to the outbreak, the municipal government of Guangdong Province has taken strict control measures to prevent the further
outbreak of the disease since January 28, 2020. As a result, a notice issued by the municipal government of Guangdong Province
that most of the business entities, including commercial banks, hotels, public transportation and express delivery companies,
except for those related to epidemic prevention supply, utility supply, supermarkets, etc., in Shenzhen City were not allowed
to resume operations before February 9, 2020, and all of our employees (including staff in our accounting department) were not
able to come back to the office. We resumed our operation from February 10 to February 13, 2020. However, on February 14, 2020,
we decided to temporarily shut down our operations as the situation worsen. We fully resumed our operations on March 2, 2020.
However, we cannot assure you that we will not shut down our offices, storeroom and/or showroom if the COVID-19 situation become
worse, or that the municipal government will not pursue such policies in the future.
If it happens, our business, financial conditions and results of operations could be adversely affected.
Consumer
purchases of discretionary items such as electronics, including our products, often decline during periods when economic or market
conditions are unstable or weak. Reduced consumer confidence and spending cutbacks may result in reduced demand for our products
and services, which could result in lost sales and/or excessive markdowns. Reduced demand also may require increased selling and
promotional expenses, impacting our profitability. Changes in areas around the store locations of our distributors might result
in reductions in consumer foot traffic or otherwise render the locations unsuitable and could cause our sales to be less than
expected. Prolonged or pervasive economic downturns could slow the pace of our business development, reduce comparable sales or
cause setbacks to our operations, which could have a material negative impact on our financial performance. When the economy weakens
or as consumer behavior shifts, distributors may be more cautious with orders. A slowing or changing economy in our key markets
could adversely affect the financial health of our customers and distributors, which in turn could have an adverse effect on our
results of operations and financial condition.
Natural
disasters and other events beyond our control could materially adversely affect us and our supplier’s operations.
Natural
disasters or other catastrophic events may cause damage or disruption to our operations, and thus could have a strong negative
effect on us. Our business operations are subject to interruption by natural disasters, fire, power shortages, pandemics and other
events beyond our control. This may result in delivery delays, malfunctioning of supplier’s facilities or shutdown of logistic
points. Such events could make it difficult or impossible for us to deliver our products to our customers and could decrease demand
for our products. In the past, there was no significant disruption of operation at our supplier’s production facilities
and logistic points. However, we could not assure you that our supplier’s production facilities and logistic points will
always operate normally in the future.
We
are an “emerging growth company” under the JOBS Act of 2012, and we cannot be certain if the reduced disclosure requirements
applicable to emerging growth companies will make our common stock less attractive to investors.
We
are an “emerging growth company,” as defined in the JOBS Act, and we may take advantage of certain exemptions from
various reporting requirements that are applicable to other public companies that are not “emerging growth companies”
including not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced
disclosure obligations regarding executive compensation in our periodic reports and proxy statements and exemptions from the requirements
of holding a nonbinding advisory vote on executive compensation and shareholder approval of any golden parachute payments not
previously approved. We cannot predict if investors will find our common stock less attractive because we may rely on these exemptions.
If some investors find our common stock less attractive as a result, there may be a less active trading market for our common
stock and our stock price may be more volatile.
In
addition, Section 107 of the JOBS Act also provides that an “emerging growth company” can take advantage of the extended
transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards.
An “emerging growth company” can therefore delay the adoption of certain accounting standards until those standards
would otherwise apply to private companies. We are choosing to follow the extended transition period, and as a result, we will
delay adoption of certain new or revised accounting standards on the relevant dates on which adoption of such standards is required
for non-emerging growth companies.
General
Risks Associated with Business Operations in PRC
American
investors may have difficulty enforcing judgments against our Company and Officers.
We
are a Nevada corporation and most of our assets are and will be located outside of the United States. Almost all of our operations
will be conducted in PRC. In addition, our officers and directors are nationals and residents of a country other than the United
States. All of their assets are located outside the United States. As a result, it may be difficult for investors to effect service
of process within the United States upon them. It may also be difficult to enforce court judgments on the civil liability provisions
of the U.S. federal securities laws against our Company and our officer and director, since he is not a resident in the United
States. In addition, there is uncertainty as to whether the courts of Hong Kong or other Asian countries would recognize or enforce
judgments of U.S. courts.
Adverse
changes in global or the PRC’s economic, political or social conditions or government policies could have a material adverse
effect on our business, financial condition and results of operations.
Our
revenues are substantially sourced from the PRC. Accordingly, our results of operations, financial condition and prospects are
influenced by economic, political and legal developments in the PRC. Economic reforms begun in the late 1970s have resulted in
significant economic growth. However, any economic reform policies or measures in the PRC may from time to time be modified or
revised. The PRC’s economy differs from the economies of most developed countries in many respects, including with respect
to the amount of government involvement, level of development, growth rate, control of foreign exchange and allocation of resources.
While the PRC economy has experienced significant growth in the past 40 years, growth has been uneven across different regions
and among different economic sectors and the rate of growth has been slowing.
The
PRC’s economic conditions are sensitive to global economic conditions. The global financial markets have experienced significant
disruptions since 2008 and the United States, Europe and other economies have experienced periods of recession. The global macroeconomic
environment is facing new challenges and there is considerable uncertainty over the long-term effects of the expansionary monetary
and fiscal policies adopted by the central banks and financial authorities of some of the world’s leading economies. Recent
international trade disputes, including tariff actions announced by the United States, the PRC and certain other countries, and
the uncertainties created by such disputes may cause disruptions in the international flow of goods and services and may adversely
affect the Chinese economy as well as global markets and economic conditions. There have also been concerns about the economic
effect of the military conflicts and political turmoil or social instability in the Middle East, Europe, Africa and other places.
Any severe or prolonged slowdown in the global economy may adversely affect the Chinese economy which in turn may adversely affect
our business and operating results.
The
PRC government exercises significant control over the PRC’s economic growth through strategically allocating resources,
controlling the payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment
to particular industries or companies. Although the PRC economy has grown significantly in the past decade, that growth may not
continue, as evidenced by the slowing of the growth of the PRC economy since 2012. Any adverse changes in economic conditions
in the PRC, in the policies of the PRC government or in the laws and regulations in the PRC could have a material adverse effect
on the overall economic growth of the PRC. Such developments could adversely affect our business and operating results, lead to
reduction in demand for our products and adversely affect our competitive position.
Foreign
exchange fluctuations may affect our business.
Fluctuations
in exchange rates could have a material adverse effect on our results of operations and the value of your investment. The value
of the RMB against the U.S. dollar and other currencies is affected by changes in the PRC’s political and economic conditions
and by the PRC’s foreign exchange policies, among other things. In July 2005, the PRC government changed its decades-old
policy of pegging the value of the RMB to the U.S. dollar, and the RMB appreciated more than 20% against the U.S. dollar over
the following three years. Between July 2008 and June 2010, this appreciation halted and the exchange rate between the RMB and
the U.S. dollar remained within a narrow band. Since June 2010, the RMB has fluctuated against the U.S. dollar, at times significantly
and unpredictably. On November 30, 2015, the Executive Board of the International Monetary Fund (IMF) completed the regular five-year
review of the basket of currencies that make up the Special Drawing Right, or the SDR, and decided that with effect from October
1, 2016, RMB is determined to be a freely usable currency and will be included in the SDR basket as a fifth currency, along with
the U.S. dollar, the Euro, the Japanese yen and the British pound. In the fourth quarter of 2016, the RMB has depreciated significantly
in the backdrop of a surging U.S. dollar and persistent capital outflows of the PRC. With the development of the foreign exchange
market and progress towards interest rate liberalization and RMB internationalization, the PRC government may in the future announce
further changes to the exchange rate system and we cannot assure you that the RMB will not appreciate or depreciate significantly
in value against the U.S. dollar in the future. It is difficult to predict how market forces or PRC or U.S. government policy
may impact the exchange rate between the RMB and the U.S. dollar in the future.
There
remains significant international pressure on the Chinese government to adopt a flexible currency policy to allow the RMB to appreciate
against the U.S. dollar. Significant revaluation of the RMB may have a material adverse effect on your investment. Substantially
all of our revenues and costs are denominated in RMB. Any significant revaluation of RMB may materially and adversely affect our
revenues, earnings and financial position, and the value of, and any dividends payable on, our ADSs in U.S. dollars. To the extent
that we need to convert U.S. dollars into RMB for capital expenditures and working capital and other business purposes, appreciation
of the RMB against the U.S. dollar would have an adverse effect on the RMB amount we would receive from the conversion. Conversely,
a significant depreciation of the RMB against the U.S. dollar may significantly reduce the U.S. dollar equivalent of our earnings,
which in turn could adversely affect the price of our ADSs, and if we decide to convert RMB into U.S. dollars for the purpose
of making payments for dividends on our ordinary shares or ADSs, strategic acquisitions or investments or other business purposes,
appreciation of the U.S. dollar against the RMB would have a negative effect on the U.S. dollar amount available to us.
Very
limited hedging options are available in the PRC to reduce our exposure to exchange rate fluctuations. To date, we have not entered
into any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter
into hedging transactions in the future, the availability and effectiveness of these hedges may be limited and we may not be able
to adequately hedge our exposure or at all. In addition, our currency exchange losses may be magnified by PRC exchange control
regulations that restrict our ability to convert RMB into foreign currency. As a result, fluctuations in exchange rates may have
a material adverse effect on your investment.
Restrictions
on currency exchange may limit our ability to utilize our PRC revenue effectively.
Substantially
most of our revenue is denominated in RMB. The RMB is currently convertible under the “current account,” which includes
dividends, trade and service-related foreign exchange transactions, but requires approval from or registration with appropriate
government authorities or designated banks under the “capital account,” which includes foreign direct investment and
loans, including loans we may secure from our onshore subsidiaries or variable interest entities. Currently, our PRC subsidiaries,
which are wholly-foreign owned enterprises, may purchase foreign currency for settlement of “current account transactions,”
including payment of dividends to us, without the approval of SAFE by complying with certain procedural requirements. However,
the relevant PRC governmental authorities may limit or eliminate our ability to purchase foreign currencies in the future for
current account transactions.
Since
2016, PRC governmental authorities have imposed more stringent restrictions on outbound capital flows, including heightened scrutiny
over “irrational” overseas investments for certain industries, as well as over four kinds of “abnormal”
offshore investments, which are:
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investments
through enterprises established for only a few months without substantive operation;
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investments
with amounts far exceeding the registered capital of onshore parent and not supported by its business performance shown on
financial statements;
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investments
in targets which are unrelated to onshore parent’s main business; and
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investments
with abnormal sources of RMB funding suspected to be involved in illegal transfer of assets or illegal operation of underground
banking.
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On
January 26, 2017, SAFE promulgated the Circular on Further Improving Reform of Foreign Exchange Administration and Optimizing
Genuineness and Compliance Verification, which tightened the authenticity and compliance verification of cross-border transactions
and cross-border capital flow, including requiring banks to verify board resolutions, tax filing forms and audited financial statements
before wiring foreign invested enterprises’ foreign exchange dividend distribution of over US$50,000. In addition, the Outbound
Investment Sensitive Industry Catalogue (2018) lists certain sensitive industries that are subject to NDRC pre-approval requirements
prior to remitting investment funds offshore, which subjects us to increased approval requirements and restrictions with respect
to our overseas investment activity. Since a significant amount of our PRC revenue is denominated in RMB, any existing and future
restrictions on currency exchange may limit our ability to utilize revenue generated in RMB to fund our business activities outside
of the PRC, make investments, service any debt we may incur outside of PRC or pay dividends in foreign currencies to our shareholders.
Inflation
could pose a risk to our business.
Inflation
is an important factor that must be considered as we move forward. A change in the rate of inflation could influence the profits
that we generate from our business. When the rate of inflation rises, the operational costs of running our company would increase,
such as labor costs and inventory costs, affecting our ability to provide our products at competitive prices. An increase in the
rate of inflation would force our clients to search for other household appliance providers, causing us to lose business and revenue.
We
face the risk that changes in the policies of the PRC government could have a significant impact upon the business we may be able
to conduct in the PRC and the profitability of such business.
The
PRC’s economy is in a transition from a planned economy to a market oriented economy subject to five-year and annual plans
adopted by the central government that set national economic development goals. Policies of the PRC government can have significant
effects on the economic conditions of the PRC. The PRC government has confirmed that economic development will follow the model
of a market economy. Under this direction, we believe that the PRC will continue to strengthen its economic and trading relationships
with foreign countries and business development in the PRC will follow market forces. While we believe that this trend will continue,
we cannot assure you that this will be the case. A change in policies by the PRC government could adversely affect our interests
by, among other factors: changes in laws, regulations or the interpretation thereof, confiscatory taxation, restrictions on currency
conversion, imports or sources of supplies, or the expropriation or nationalization of private enterprises. Although the PRC government
has been pursuing economic reform policies for more than two decades, we cannot assure you that the government will continue to
pursue such policies or that such policies may not be significantly altered, especially in the event of a change in leadership,
social or political disruption, or other circumstances affecting the PRC’s political, economic and social environment.
There
are uncertainties regarding the interpretation and enforcement of PRC laws, rules and regulations.
Most
of our operations are conducted in the PRC, and are governed by PRC laws, rules and regulations. Our PRC subsidiaries are subject
to laws, rules and regulations applicable to foreign investment in PRC. The PRC legal system is a civil law system based on written
statutes. Unlike the common law system, prior court decisions may be cited for reference but have limited precedential value.
In
1979, the PRC government began to promulgate a comprehensive system of laws, rules and regulations governing economic matters
in general. The overall effect of legislation over the past four decades has significantly enhanced the protections afforded to
various forms of foreign investment in PRC. However, PRC has not developed a fully integrated legal system, and recently enacted
laws, rules and regulations may not sufficiently cover all aspects of economic activities in PRC or may be subject to significant
degree of interpretation by PRC regulatory agencies and courts. In particular, because these laws, rules and regulations are relatively
new, and because of the limited number of published decisions and the non-precedential nature of these decisions, and because
the laws, rules and regulations often give the relevant regulator significant discretion in how to enforce them, the interpretation
and enforcement of these laws, rules and regulations involve uncertainties and can be inconsistent and unpredictable. Therefore,
it is possible that our existing operations may be found not to be in full compliance with relevant laws and regulations in the
future. In addition, the PRC legal system is based in part on government policies and internal rules, some of which are not published
on a timely basis or at all, and which may have a retroactive effect. As a result, we may not be aware of our violation of these
policies and rules until after the occurrence of the violation.
Any
administrative and court proceedings in PRC may be protracted, resulting in substantial costs and diversion of resources and management
attention. Since PRC administrative and court authorities have significant discretion in interpreting and implementing statutory
and contractual terms, it may be more difficult to evaluate the outcome of administrative and court proceedings and the level
of legal protection we enjoy than in more developed legal systems. These uncertainties may impede our ability to enforce the contracts
we have entered into and could materially and adversely affect our business, financial condition and results of operations.
PRC
regulations regarding acquisitions impose significant regulatory approval and review requirements, which could make it more difficult
for us to pursue growth through acquisitions.
Under
the PRC Anti-Monopoly Law, companies undertaking acquisitions relating to businesses in PRC must notify the anti-monopoly enforcement
agency, in advance of any transaction where the parties’ revenues in the PRC market exceed certain thresholds and the buyer
would obtain control of, or decisive influence over, the other party. In addition, on August 8, 2006, six PRC regulatory agencies,
including the MOFCOM, the State-Owned Assets Supervision and Administration Commission, the State Administration of Taxation,
the SAIC, the PRC Securities Regulatory Commission, or the CSRC, and the State Administration of Foreign Exchange, or SAFE, jointly
adopted the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the M&A Rules, which
came into effect on September 8, 2006 and was amended on June 22, 2009. Under the M&A Rules, the approval of MOFCOM must be
obtained in circumstances where overseas companies established or controlled by PRC enterprises or residents acquire domestic
companies affiliated with such PRC enterprises or residents. Applicable PRC laws, rules and regulations also require certain merger
and acquisition transactions to be subject to security review.
PRC
regulations relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial owners or our
PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC subsidiaries’
ability to increase their registered capital or distribute profits.
SAFE
promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore Investment
and Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on July 4, 2014, which replaced
the former circular commonly known as “SAFE Circular 75” promulgated by SAFE on October 21, 2005. SAFE Circular 37
requires PRC residents to register with local branches of SAFE in connection with their direct establishment or indirect control
of an offshore entity, for the purpose of overseas investment and financing, with such PRC residents’ legally owned assets
or equity interests in domestic enterprises or offshore assets or interests, referred to in SAFE Circular 37 as a “special
purpose vehicle.” SAFE Circular 37 further requires amendment to the registration in the event of any significant changes
with respect to the special purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer
or exchange, merger, division or other material event. In the event that a PRC shareholder holding interests in a special purpose
vehicle fails to fulfill the required SAFE registration, the PRC subsidiaries of that special purpose vehicle may be prohibited
from making profit distributions to the offshore parent and from carrying out subsequent cross-border foreign exchange activities,
and the special purpose vehicle may be restricted in its ability to contribute additional capital into its PRC subsidiary. Moreover,
failure to comply with the various SAFE registration requirements described above could result in liability under PRC law for
evasion of foreign exchange controls.
We
have notified substantial beneficial owners of shares of common stock who we know are PRC residents of their filing obligation,
and pursuant to SAFE Circular 37, we have requested our shareholders who are residents to make the necessary applications and
filings. However, we may not be aware of the identities of all of our beneficial owners who are PRC residents. We do not have
control over our beneficial owners and cannot assure you that all of our PRC-resident beneficial owners will comply with SAFE
Circular 37 and subsequent implementation rules. The failure of our beneficial owners who are PRC residents to register or amend
their SAFE registrations in a timely manner pursuant to SAFE Circular 37 and subsequent implementation rules, or the failure of
future beneficial owners of our company who are PRC residents to comply with the registration procedures set forth in SAFE Circular
37 and subsequent implementation rules, may subject the beneficial owners or our PRC subsidiaries to fines and legal sanctions.
On February 13, 2015, SAFE promulgated a Notice on Further Simplifying and Improving Foreign Exchange Administration Policy on
Direct Investment, or SAFE Notice 13, which became effective on June 1, 2015. Pursuant to SAFE Notice 13, entities and individuals
are required to apply for foreign exchange registration of foreign direct investment and overseas direct investment, including
those required under the SAFE Circular 37, with designated domestic banks, instead of SAFE. The designated domestic banks will
directly review the applications and conduct the registration.
Furthermore,
since it is unclear how those new SAFE regulations, and any future regulation concerning offshore or cross-border transactions,
will be interpreted, amended and implemented by the relevant PRC government authorities, we cannot predict how these regulations
will affect our business operations or future strategy. Failure to register or comply with relevant requirements may also limit
our ability to contribute additional capital to our PRC subsidiaries and limit our PRC subsidiaries’ ability to distribute
dividends to our company. These risks may have a material adverse effect on our business, financial condition and results of operations.
We
may be treated as a resident enterprise for PRC tax purposes under the PRC Enterprise Income Tax Law, and we may therefore be
subject to PRC income tax on our global income.
Under
the PRC Enterprise Income Tax Law and its implementing rules, both of which came into effect on January 1, 2008, enterprises established
under the laws of jurisdictions outside of PRC with “de facto management bodies” located in PRC may be considered
PRC tax resident enterprises for tax purposes and may be subject to the PRC enterprise income tax at the rate of 25% on their
global income. “De facto management body” refers to a managing body that exercises substantive and overall management
and control over the production and business, personnel, accounting books and assets of an enterprise. The State Administration
of Taxation issued the Notice Regarding the Determination of Chinese-Controlled Offshore-Incorporated Enterprises as PRC Tax Resident
Enterprises on the basis of de facto management bodies, or Circular 82, on April 22, 2009. Circular 82 provides certain specific
criteria for determining whether the “de facto management body” of a Chinese-controlled offshore-incorporated enterprise
is located in PRC. Although Circular 82 only applies to offshore enterprises controlled by PRC enterprises, not those controlled
by foreign enterprises or individuals, the determining criteria set forth in Circular 82 may reflect the State Administration
of Taxation’s general position on how the “de facto management body” test should be applied in determining the
tax resident status of offshore enterprises, regardless of whether they are controlled by PRC enterprises. If we were to be considered
a PRC resident enterprise, we would be subject to PRC enterprise income tax at the rate of 25% on our global income. In such case,
our profitability and cash flow may be materially reduced as a result of our global income being taxed under the Enterprise Income
Tax Law. We believe that none of our entities outside of PRC is a PRC resident enterprise for PRC tax purposes. However, the tax
resident status of an enterprise is subject to determination by the PRC tax authorities and uncertainties remain with respect
to the interpretation of the term “de facto management body.”
The
disclosures in our reports and other filings with the SEC and our other public pronouncements are not subject to the scrutiny
of any regulatory bodies in the PRC.
We
are regulated by the SEC and our reports and other filings with the SEC are subject to SEC review in accordance with the rules
and regulations promulgated by the SEC under the Securities Act and the Exchange Act. Our SEC reports and other disclosure and
public pronouncements are not subject to the review or scrutiny of any PRC regulatory authority. For example, the disclosure in
our SEC reports and other filings are not subject to the review by PRC Securities Regulatory Commission, a PRC regulator that
is responsible for oversight of the capital markets in PRC. Accordingly, you should review our SEC reports, filings and our other
public pronouncements with the understanding that no local regulator has done any review of us, our SEC reports, other filings
or any of our other public pronouncements.
Introduction
of new laws or changes to existing laws by the PRC government may adversely affect our business.
The
PRC legal system is a codified legal system made up of written laws, regulations, circulars, administrative directives and internal
guidelines. Unlike common law jurisdictions like the U.S., decided cases (which may be taken as reference) do not form part of
the legal structure of the PRC and thus have no binding effect on subsequent cases with similar issues and fact patterns. Furthermore,
in line with its transformation from a centrally-planned economy to a more free market-oriented economy, the PRC government is
still in the process of developing a comprehensive set of laws and regulations. As the legal system in the PRC is still evolving,
laws and regulations or the interpretation of the same may be subject to further changes. For example, the PRC central and municipal
governments may impose more stringent environmental regulations which would affect our ability to comply with, or our costs to
comply with, such regulations. Such changes, if implemented, may adversely affect our business operations and may reduce our profitability.
Risks
Related to our Common Stock
The
market price of our shares is likely to be highly volatile and subject to wide fluctuations in response to factors such as:
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variations
in our actual and perceived operating results;
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news
regarding gains or losses of customers or business partners by us or our competitors;
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news
regarding gains or losses of key personnel by us or our competitors;
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announcements
of competitive developments, acquisitions or strategic alliances in our industry by us or our competitors;
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changes
in earnings estimates or buy/sell recommendations by financial analysts;
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potential
litigation;
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the
imposition of fines or penalties related to our activities in the PRC and failure to comply with applicable rules and regulations;
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general
market conditions or other developments affecting us or our industry; and
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the
operating and stock price performance of other companies, other industries and other events or factors beyond our control.
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addition, the securities markets have from time to time experienced significant price and volume fluctuations that are not related
to the operating performance of particular companies. These market fluctuations may also materially and adversely affect the market
price of the shares.
We
do not currently intend to pay dividends on our common stock and consequently, your ability to achieve a return on your investment
will depend on appreciation in the price of our common stock.
We
have never declared or paid any cash dividends on our common stock and do not currently intend to do so for the foreseeable future.
We currently intend to invest our future earnings, if any, to fund our growth. Therefore, you are not likely to receive any dividends
on your common stock for the foreseeable future and the success of an investment in shares of our common stock will depend upon
any future appreciation in its value. There is no guarantee that shares of our common stock will appreciate in value or even maintain
the price at which our stockholders have purchased their shares.
In
addition, under Nevada law, we may only pay dividends subject to our ability to service our debts as they become due and provided
that our assets will exceed our liabilities after the dividend. Our ability to pay dividends will therefore depend on our ability
to generate sufficient profits. Further, because of the various rules applicable to our operations in PRC and the regulations
on foreign investments as well as the applicable tax law, we may be subject to further limitations on our ability to declare and
pay dividends to our shareholders.
Shareholders
may be diluted significantly through our efforts to obtain financing and satisfy obligations through the issuance of securities.
Wherever
possible, our board of directors will attempt to use non-cash consideration to satisfy obligations. In many instances, we believe
that the non-cash consideration will consist of shares of our common stock, warrants to purchase shares of our common stock or
other securities. Our board of directors has authority, without action or vote of the shareholders, to issue all or part of the
authorized but unissued shares of common stock or warrants to purchase such shares of common stock. In addition, we may attempt
to raise capital by selling shares of our common stock, possibly at a discount to market in the future. These actions will result
in dilution of the ownership interests of existing shareholders and may further dilute common stock book value, and that dilution
may be material. Such issuances may also serve to enhance existing management’s ability to maintain control of us, because
the shares may be issued to parties or entities committed to supporting existing management.
We
may be subject to the penny stock rules which will make shares of our common stock more difficult to sell.
We
may be subject now and in the future to the SEC’s “penny stock” rules if our shares of common stock sell below
$5.00 per share. Penny stocks generally are equity securities with a price of less than $5.00. The penny stock rules require broker-dealers
to deliver a standardized risk disclosure document prepared by the SEC which provides information about penny stocks and the nature
and level of risks in the penny stock market. The broker-dealer must also provide the customer with current bid and offer quotations
for the penny stock, the compensation of the broker-dealer and its salesperson, and monthly account statements showing the market
value of each penny stock held in the customer’s account. The bid and offer quotations, and the broker-dealer and salesperson
compensation information must be given to the customer orally or in writing prior to completing the transaction and must be given
to the customer in writing before or with the customer’s confirmation.
In
addition, the penny stock rules require that prior to a transaction, the broker dealer must make a special written determination
that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction.
The penny stock rules are burdensome and may reduce purchases of any offerings and reduce the trading activity for shares of our
common stock. As long as our shares of common stock are subject to the penny stock rules, the holders of such shares of common
stock may find it more difficult to sell their securities.