UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________
FORM 6-K
____________________
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of February 2024
Commission File Number: 001-38303
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WPP plc
(Translation of registrant's name into English)
________________________
Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
_________________________
Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X Form 40-F
___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
In
connection with the provisions of the U.S. Private Securities
Litigation Reform Act of 1995 (the ‘Reform Act’), the
Company may include forward looking statements (as defined in the
Reform Act) in oral or written public statements issued by or on
behalf of the Company. These forward-looking statements may
include, among other things, plans, objectives, beliefs,
intentions, strategies, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. These statements can be identified by the
fact that they do not relate strictly to historical or current
facts. They use words such as ‘aim’,
‘anticipate’, ‘believe’,
‘estimate’, ‘expect’,
‘forecast’, ‘guidance’,
‘intend’, 'may', ‘will’,
‘should’, ‘potential’,
‘possible’, ‘predict’,
‘project’, ‘plan’, ‘target’,
and other words and similar references to future periods but are
not the exclusive means of identifying such statements. As such,
all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances that are beyond the
control of the Company. Actual results or outcomes may differ
materially from those discussed or implied in the forward-looking
statements. Therefore, you should not rely on such forward looking
statements, which speak only as of the date they are made, as a
prediction of actual results or otherwise. Important factors which
may cause actual results to differ include but are not limited to:
the impact of, epidemics or pandemics including restrictions on
businesses, social activities and travel; the unanticipated loss of
a material client or key personnel; delays or reductions in client
advertising budgets; shifts in industry rates of compensation;
regulatory compliance costs or litigation; changes in competitive
factors in the industries in which we operate and demand for our
products and services; changes in client advertising, marketing and
corporate communications requirements; our inability to realise the
future anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company’s
ability to attract new clients; the economic and geopolitical
impact of the Russian invasion of Ukraine; the risk of global
economic downturn, slower growth, increasing interest rates and
high and sustained inflation; supply chain issues affecting the
distribution of our clients’ products; technological changes
and risks to the security of IT and operational infrastructure,
systems, data and information resulting from increased threat of
cyber and other attacks; effectively managing the risks, challenges
and efficiencies presented by utilising Artificial Intelligence
(AI) technologies and partnerships in our business; the
Company’s exposure to changes in the values of other major
currencies (because a substantial portion of its revenues are
derived and costs incurred outside of the UK); and the overall
level of economic activity in the Company’s major markets
(which varies depending on, among other things, regional, national
and international political and economic conditions and government
regulations in the world’s advertising markets). In addition,
you should consider the risks described in Item 3D, captioned
“Risk Factors” in the company's 2022 Annual Report on
Form 20-F, which could also cause actual results to differ from
forward-looking information. In light of these and other
uncertainties, the forward-looking statements included in this
document should not be regarded as a representation by the Company
that the Company’s plans and objectives will be achieved.
Neither the Company, nor any of its directors, officers or
employees, provides any representation, assurance or guarantee that
the occurrence of any events anticipated, expressed or implied in
any forward looking statements will actually occur. The Company
undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
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Exhibit
No.
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Description
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1
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Investment dated 08 February 2024, prepared by WPP
plc.
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FOR IMMEDIATE RELEASE
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8 February 2024
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WPP PLC ("WPP")
WPP invests in new German agency OH-SO Digital
WPP today announces it has acquired a minority stake through a
capital investment in OH-SO Digital, a new digital-first agency
launching on 1 March.
The agency aims to revolutionise how brands deploy digital
marketing as a key driver for growth, using innovative creative
solutions that are customer-centric and powered by the latest tech
developments. OH-SO Digital will partner with clients to combine
marketing, commerce and technology to co-create digital products,
platforms and software.
Founded by industry veteran Mattes Schrader, the agency's founding
leadership team comprises digital experts with experience from
agencies including Accenture Interactive, Accenture Song, C3 and
Diconium. OH-SO Digital will initially launch in Hamburg and
Prague, with further planned outposts in Berlin and
Munich.
The strategic investment is part of WPP's ongoing targeted M&A
strategy which focuses on the key growth areas of commerce,
experience and technology. The partnership with OH-SO Digital will
further strengthen WPP's digital offer in Germany, complementing
existing capabilities that help clients drive growth as the needs
of consumers continue to evolve.
Mark Read, CEO of WPP, said: "We're
excited to support the ambition of OH-SO Digital to provide brands
with ideas that leverage technology to deliver transformative
growth. Our long-term commitment is clear: to position OH-SO
Digital as an important growth partner for our clients in Germany,
our third largest market."
Frank-Michael "FM" Schmidt, President of WPP in Germany,
said: "We
are delighted to be expanding WPP's tech and consulting offering in
Germany with Mattes Schrader and his high-calibre management team.
Retaining the best minds, developing customised models and
supporting entrepreneurial initiatives are cornerstones of our
future strategy. With the establishment of OH-SO, we are
implementing these principles in a way that - in combination with
the excellent competences of other WPP agencies - offers a new
quality of consulting and implementation services for German and
international clients."
Mattes Schrader, Founder and CEO of OH-SO Digital,
said: "In
the last decade, digitisation hasn't boosted most companies' market
shares, leaving many trailing. At the same time, marketing
decision-makers are increasingly responsible for sales and
technical platforms in addition to communication channels. As
traditional lines blur between communication, sales, products, and
services, GenAI introduces a novel dynamic at every level. This
offers an extraordinary chance to craft radical new solutions,
positioning the marketing function as the critical growth
engine."
ENDS
Further information
+44 (0)20 7282 4600
press@wpp.com
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.
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WPP PLC
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(Registrant)
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Date:
08 February 2024.
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By:
______________________
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Balbir
Kelly-Bisla
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Company
Secretary
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