Digital subscription results of AS Ekspress Grupp for the fourth quarter of 2023
January 12 2024 - 12:00AM
Digital subscription results of AS Ekspress Grupp for the fourth
quarter of 2023
The total number of digital subscriptions of
AS Ekspress Grupp increased by 41% in the Baltic States
year-over-year (4th quarter: 15%) and totalled 207,328 at the end
of December.
- The number of digital subscriptions of AS Delfi Meedia that
publishes the news portal Delfi, newspapers Eesti Päevaleht,
Maaleht, Eesti Ekspress and several popular magazines increased by
20% year-over-year (4th quarter: 4%) and totalled 102,793.
- The number of digital subscriptions of AS Õhtuleht Kirjastus,
50% of which is owned by Ekspress Grupp, increased by 10%
year-over-year (4th quarter: -2%) and totalled 24,875.
- The number of digital subscriptions of Geenius Meedia OÜ
increased by 25% year-over-year (4th quarter: 8%) and totalled
6,998.
- In Latvia, the number of digital subscriptions of Delfi A/S
increased by 87% year-over-year (4th quarter: 31%) and totalled
26,427.
- In Lithuania, the number of digital subscriptions of Delfi
increased by 112% year-over-year (4th quarter: 39%) and totalled
39,872.
- The Lithuanian media portal Lrytas started selling paid content
in the 4th quarter of 2023 and reached 6,363 digital subscriptions
by the end of December.
Comments by the Chairman of the Management Board of Ekspress
Grupp, Mari-Liis Rüütsalu:
“Last year as a whole and especially the last quarter were very
successful for the media publications of Ekspress Grupp. The total
number of subscriptions increased by 41 per cent in the Baltic
States in a year and totalled 207,000 at the end of December.
On the Estonian market, the number of digital subscriptions of
our largest media company, Delfi Meedia, increased by 20% in a year
and exceeded 100,000 subscriber threshold for the first time in
December. Compared to the population of Estonia, Delfi has
probably become one of the most successful media companies with a
share of digital subscriptions both in Europe and worldwide.
On the Lithuanian and Latvian markets, there was also a certain
breakthrough in switching to a digital subscription model, which we
have anticipated for a while already. The number of digital
subscribers of Delfi in Lithuania more than doubled and totalled
almost 40,000 subscriptions by the end of the year. The number of
subscriptions of Delfi in Latvia increased by 87 per cent and
totalled more than 26,000. The newest Lithuanian media company of
Ekspress Grupp, Lrytas, switched to the digital subscription model
in the last quarter and had already more than 6,000 subscriptions
by the end of the year. These figures demonstrate that, similarly
to Estonia, the readers of other Baltic States are also adopting
the digital subscription model of journalism and value domestic,
independent content produced in their own language.”
Detailed overview of digital subscriptions
|
31.12.2023 |
30.09.2023 |
change |
31.12.2022 |
change |
AS Delfi Meedia |
102,793 |
98,982 |
4% |
85,551 |
20% |
AS Õhtuleht Kirjastus |
24,875 |
25,406 |
-2% |
22,530 |
10% |
Geenius Meedia OÜ |
6,998 |
6,466 |
8% |
5,616 |
25% |
Delfi AS (Latvia) |
26,427 |
20,169 |
31% |
14,131 |
87% |
Delfi UAB (Lithuania) |
39,872 |
28,730 |
39% |
18,780 |
112% |
Lrytas UAB (Lithuania) |
6,363 |
- |
- |
- |
- |
Total Ekspress
Grupp |
207,328 |
179,753 |
15% |
146,608 |
41% |
The Group considers only the subscriptions with
the value of more than 1 euro per calendar month that are
separately invoiced and separately cancellable at any given time as
digital subscriptions.
Digital subscription revenue makes up an
increasingly larger share of the digital revenue base of Ekspress
Grupp. We are moving in the direction of the Group's long-term
goals of increasing the volume of digital subscriptions to 340,000
subscribers in the Baltic countries by the end of 2026. The
long-term goals of Ekspress Grupp were established and disclosed at
the beginning of 2022.
Argo RannametsCFOAS Ekspress Grupp Email:
argo.rannamets@egrupp.ee
AS Ekspress Grupp is the leading Baltic media group whose
key activities include web media content production, and publishing
of newspapers, magazines and books. The Group also operates an
electronic ticket sales platform and ticket sales offices and
offers outdoor screen service in Estonia and Latvia. Ekspress Grupp
launched its operations in 1989 and employs almost 1,100 people
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