ADE Addleisure

    RNS Number : 0569E
  ADDleisure PLC
  23 September 2008
   

    ADDleisure Plc / Epic: ADE.L / Index: AIM / Sector: Leisure
    23 September 2008 
    ADDleisure Plc ('ADDleisure' or 'the Company')
    Proposed Acquisition of ClubRunner by Digital Plantation & Major New Contracts in Negotiation

    ADDleisure Plc, the AIM traded company formed to develop products and services in the health and wellness sector, is, following lengthy
discussions, in advanced negotiations to acquire ClubRunner (Europe) Limited ('ClubRunner') through its 50.2% owned intelligent booking
software business Digital Plantation Ltd ('Digital'). Specialists in health club management software, ClubRunner provides IT solutions
across the leisure industry including the hotel, health & fitness, play and golf markets, complementing Digital's range of proprietary
intelligent booking software that specialises in the day and destination Spa markets.

    ClubRunner, which was established in 1995 by Stefan Drummond, is a leading leisure management software solutions provider with existing
high profile clients such as Livingwell Hilton Hotels, Gambado, Ramada Jarvis and PlayGolf.  The Board of ADDleisure see considerable
synergies existing between the two companies. Importantly a merger of Digital and ClubRunner will significantly strengthen their
capabilities of attracting major new corporate clients both UK and Internationally, with products already translated and fiscally compliant
in Spanish, Italian, French, Dutch, English and American.  The combination of innovative software and an established trading record and
existing international clients that will be brought together in this merger, has already resulted in agreements and negotiations with
potential new clients such as JJB Mifit. 

    ADDleisure Plc Chief Executive David Turner said, "The proposed acquisition of ClubRunner is a milestone in the development of Digital
Plantations, and highlights our commitment to develop ADDleisure's offering as a benchmark in the industry.  ClubRunner will bring with it a
highly respected operating track record, a blue chip client list and substantial recurring income. The deal is expected to significantly
increase the earnings potential of the Company and impact ADDleisure's future financial performance.  With contracts and negotiations
already at advanced level with high profile clients, I believe that the future for the merged company is bright indeed."

    A further announcement will be made in due course.

    ** E N D S **

    For further information visit www.addleisure.com or contact:
 Mike Mills       ADDleisure Plc                 Tel: 020 7449 1000
 Mark Percy       Seymour Pierce                 Tel: 020 7107 8000
 Susie Callear    St Brides Media & Finance Ltd  Tel: 020 7236 1177

    Notes
    ADDleisure Plc, 29% owned by BUPA, was formed to develop products and services in the leisure and wellness sectors, helping to meet the
growing demand for innovative new health and fitness solutions.   Its key products/services include:

    *     Movers and Shapers Limited (50/50 with BUPA)  - a groundbreaking retail concept for health and fitness services utilising Fitbug
and Power Plate technology
    *     Fitbug Limited (50/50 with BUPA) - developers of an online personal health and well-being coach, which has secured major contracts
with corporate clients such as BP and private medical insurance company PruHealth
    *     Digital Plantation Limited (50.2% interest) - developers of Ez-Systems, intelligent booking software, used in a range of sectors
both in the UK and internationally

    The Company has a highly experienced management team including Allan Fisher, founder and former CEO of Holmes Place plc; David Turner,
founder and former director of LA Fitness plc; Michael Warshaw, former owner and Chairman of Molton Brown; and David Cummin, founder and
former director of Membertrack Limited, a leading club membership software provider.




This information is provided by RNS
The company news service from the London Stock Exchange
 
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