Avon Names Claudia Poccia President, mark
June 24 2005 - 9:00AM
PR Newswire (US)
Avon Names Claudia Poccia President, mark Will Lead mark's
Continuing U.S. Growth and International Roll-Out NEW YORK, June 24
/PRNewswire-FirstCall/ -- Avon Products, Inc. today announced that
Claudia Poccia, formerly Senior Vice President and General Manager,
stila, has been named President, mark, effective November 1, 2005.
She will report to Brian C. Connolly, Executive Vice President and
President, Avon North America, and replaces Deborah I. Fine, who
left the company in January. Ms. Poccia, age 45, will lead mark's
continuing growth in the United States and spearhead mark's
international roll-out as it expands to become a global youth brand
of scale. In the second quarter of this year, mark launched in
Mexico, its first international market. In 2004, mark achieved
sales of $47 million. Since 1994, Ms. Poccia has held increasingly
responsible positions in marketing and sales at The Estee Lauder
Companies. Most recently, she was Senior Vice President and General
Manager of stila, where she developed and led the company's
long-term strategy and implemented marketing initiatives that
tripled sales. Additionally, Ms. Poccia enhanced stila's beauty
image with its franchise of 17- to 34- year old consumers while
integrating stila with The Estee Lauder Companies' core beauty
business. Prior to joining stila in 2000, Ms. Poccia held positions
in marketing and sales for Estee Lauder USA and Canada. Andrea
Jung, Avon's chairman and chief executive officer, commented, "We
are very pleased to have Claudia assume leadership of mark, which
has grown to become one of the top brands for young women in the
United States. Claudia's nearly 20 years of beauty industry
experience, her deep understanding of what motivates young women,
her passion for building powerful brands, and her ability to manage
an entrepreneurial enterprise within a large corporation will
enable Avon to continue its course of reaching new customer
segments. "We're also excited that Claudia is returning home to
Avon, where she was director of field marketing from 1992 to 1994,"
Ms. Jung added. Prior to that, Ms. Poccia held positions at Giorgio
Beverly Hills and L'Oreal. Avon is the world's leading direct
seller of beauty and related products, with $7.7 billion in annual
revenues. Avon markets to women around the world through 4.9
million independent sales Representatives. Avon product lines
include such recognizable brand names as Avon Color, Anew,
Skin-So-Soft, Avon Solutions, Advance Techniques Hair Care, Avon
Naturals, Mark, and Avon Wellness. Avon also markets an extensive
line of fashion jewelry and apparel. More information about Avon
and its products can be found on the company's web site
http://www.avoncompany.com/. DATASOURCE: Avon Products, Inc.
CONTACT: Media: Victor Beaudet, +1-212-282-5344, or Investors:
Renee Johansen, or Rob Foresti, +1-212-282-5320, or Sharon Samuel,
+1-212-282-5322, all of Avon Products, Inc. Web site:
http://www.avoncompany.com/ Company News On-Call:
http://www.prnewswire.com/comp/079575.html
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