Big Sofa Technologies Group PLC Appointment of Chief Commercial Officer (7673Z)
September 05 2018 - 1:01AM
UK Regulatory
TIDMBST
RNS Number : 7673Z
Big Sofa Technologies Group PLC
05 September 2018
5 September 2018
Big Sofa Technologies Group plc
("Big Sofa" or the "Company")
Directorate Change:
Appointment of Chief Commercial Officer
Big Sofa (AIM:BST), a fast-growing international video analytics
provider to the consumer insight industry, announces the
appointment to the board of Kirsty Fuller as Chief Commercial
Officer, with effect from 1 October 2018.
Kirsty is a leader in the global consumer insight and strategy
industry. In 1997, she co-founded the Flamingo Group, which was
acquired by Omnicom in 2006 and grew, under her leadership as
co-CEO and latterly CEO until 2017, to become one of the largest
specialist qualitative research agencies in the world, with a
network of eight offices on four continents, employing 340
staff.
Kirsty's focus throughout her career has been on raising the
contribution of context-informed consumer insight to business and
brand success. She has been instrumental in integrating innovative
methods as the insight industry has evolved. Kirsty has worked
around the world with leading blue-chip companies including
Unilever, PepsiCo, Diageo, Sony and Visa.
Simon Lidington, Chief Executive Officer, commented:
"Kirsty is a talented and inspiring business leader with an
impressive commercial track record. Having successfully grown a
business from scratch to become one of the largest of its kind in
the world, with several hundred employees, I believe she will be
instrumental in helping to grow our company.
"Kirsty shares our belief that observational methods led by
video will transform the research industry. Kirsty's unrivalled
expertise in consumer insight and Big Sofa's technology for
capturing and analysing video at scale creates a powerful customer
offering."
Kirsty Fuller added:
"The insight industry is undergoing significant change, with
increasing client demand for in-depth understanding of consumer
behaviour to unlock future brand, product and service
opportunities. Research methods traditionally reliant on
attitudinal and claimed behavioural data are no longer fit for
purpose. Observation at scale is key. I have always sought to be in
a company leading change; and I believe that Big Sofa is well
placed to create - rather than simply adapt to - the future. Big
Sofa's technology can be the engine of the new insight landscape,
breathing humanity into data and helping clients to uncover a fresh
stream of behavioural insights to accelerate the growth of their
business."
The following additional information is provided in accordance
with paragraph (g) of Schedule Two to the AIM Rules for
Companies:
Full name: Christina Cochrane Fuller
Age: 55
Current Directorships / Partnerships: New Wine Trust, New Wine
Resources, Purposeful Productions Ltd.
Past Directorships / Partnerships (past 5 years): Flamingo
Research Limited, The Market Research Society.
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) 596/2014.
Enquiries
Big Sofa Technologies Group plc via Vigo Communications
Simon Lidington, CEO
Matt Lynch, CSO
Joe MacCarthy, CFO
Arden Partners plc (Nominated Adviser
and Broker) +44 (0)20 7614 5900
Paul Shackleton / Ben Cryer
Vigo Communications (Financial Public
Relations) +44 (0)20 7390 0237
Ben Simons / Jeremy Garcia / Antonia
Pollock
About Big Sofa Technologies Group plc
Big Sofa is a B2B technology business providing the marketing
and consumer insight industries with video observation and
analytics services, as video emerges as a key platform in a massive
$40 billion consumer research market.
Our software platform collates, analyses and organises large
volumes of raw/unstructured video enabling our clients, which
include leading market research organisations and major household
brands, to perform detailed and sophisticated consumer insight
analysis; and make genuine use of video content.
Big Sofa deploys three product solutions: Video Observer, which
captures and analyses real-time behaviour using fixed and wearable
cameras in-home or in-store; Video Manager, which enables clients
to upload, store and manage video using Big Sofa's analytics
platform; and Video Stories, which enables clients to collect video
embedded in consumer insight surveys.
Big Sofa's shares are admitted to trading on the London Stock
Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofatech.com
Follow us on twitter at @bigsofatech
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END
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