DIGI Diginfraconacc

Digital Marketing Group PLC
15 August 2007





Date:              15th August 2007

On behalf of:      Digital Marketing Group plc (the 'Company' or the 'Group')

Embargoed:         0700hrs



Digital Marketing Group plc
Launch of New Digital Communication Division, "Noize"

Digital Marketing Group plc (AIM: DIGI), the digital direct marketing
specialists, is pleased to announce the launch of its new online PR division -
Noize.

Noize will focus on the monitoring, analysis and development of online brand
reputations to enable brands to engage effectively with online audiences.  The
new division will combine the collective, industry-acknowledged expertise in
digital media and the talents of its award-winning on and offline PR team.  The
division will integrate the skills of Cheeze, one of the UK's leading experts in
social networking and Web 2.0 with the online and PR skills of Inbox Digital,
Dig for Fire, and Hyperlaunch.  The division will be headed by Jamie Riddell,
Director of Cheeze.

Commenting on the launch, Ben Langdon, Chief Executive of Digital Marketing
Group plc, said:

"In addition to our acquisition-led strategy we have always been committed to
creating new revenue streams organically through the integration of existing
skills and resources in our group. Noize is the perfect example of this - a new
division where the combination of the existing skills of Cheeze, Inbox Digital,
Dig for Fire and Hyperlanch will create a powerful force in online brand
reputation. This is a hugely exciting development and demonstrates the
possibilities that exist in a uniquely collaborative and integrated group such
as ours."


- Ends -



Enquiries:


Digital Marketing Group plc                                       www.digitalmarketinggroup.co.uk
Ben Langdon, Chief Executive                                      via Redleaf Communications
Redleaf Communications
Emma Kane/Sanna Lehtinen/Susan Quigley                            Tel:  020 7822 0200

*        For more information on Noize please visit www.noizedigital.com or telephone 01473 236 892.

Notes to Editors:


*        Digital Marketing Group is not a "marketing services" group and will
never seek to make investments in traditional marketing services such as
mass-market advertising agencies, packaging, design, or sales promotion.

*        Digital Marketing Group plans, creates and executes communications
across digital and direct media channels. By coupling this with database
marketing skills the Group produces more effective digital direct marketing,
higher brand-consumer loyalty and improved profitability for its clients.

*        Its strategy is to grow organically and by acquiring businesses with
complementary skills in digital direct marketing.

*        Digital Marketing Group employs over 500 people with a market
capitalisation of #76.23m (as at close of day 14/08/07).

*        Inbox Digital has enjoyed industry wide recognition having won the
Games Category at the NMA Effectiveness Awards 2007 for their online game, 'Viva
la volley'.  Stan James commissioned Inbox Digital to create an online game to
promote its betting services during the 2006 FIFA World Cup. The Awards were
announced on Thursday 28th June 2007.

*        Graphico won the Travel Category at the NMA Effectiveness Awards 2007
for the First Great Western consumer-facing website.  Graphico created a
seamless online journey from route planning to ticket sales, integrating
third-party information to create a destination site.

The Group currently comprises seven complementary agencies:

-     Inbox Digital - plans, creates and manages end-to-end digital marketing 
campaigns.  Further information is available at:  www.inbox.co.uk
-     Dig for Fire - the largest direct marketing agency operating exclusively 
outside London.  Further information is available at:  www.digforfire.co.uk
-     HSM - combines outbound telemarketing, with digital and data marketing.  
Further information is available at: www.hsm.co.uk
-     Cheeze - one of Europe's leading digital response agencies and the UK's 
fifth largest search marketing specialist.  Further information is available at:  
www.cheeze.com
-     Jaywing - a leading UK data services specialist providing both online and 
offline data and information services.  Further information is available at: 
www.jaywing.com
-     Graphico - a successful full service creative digital agency with skills 
in mobile marketing. Graphico has a team of 70 people and is a member of the 
Direct Marketing Association and Mobile Data Association. Further information is 
available at: www.graphico.co.uk
-     Hyperlaunch - an award winning digital creative marketing agency,
specialising in the media and entertainment sector. Further information is
available at: www.hyperlaunch.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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