DIGI Diginfraconacc

 

TIDMDIGI 
 
 
Digital Marketing Group PLC 
19 January 2009 
 
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Date: 19 January 2009 
On behalf of:        Digital Marketing Group plc ("DMG", "the Group" or "the 
Company") 
Embargoed for:    0800hrs 
 
 
 
 
Digital Marketing Group plc 
 
 
Digital Marketing Group named UK's largest digital business 
 
 
Digital Marketing Group plc (AIM: DIGI), the AIM-listed digital direct marketing 
specialist, has been named as the UK's largest digital business in a new report 
compiled by top marketing services, media and entertainment financial specialist 
Kingston Smith W1. 
 
 
The announcement comes ahead of the release of the full report, which will be 
unveiled at Kingston Smith W1's annual seminar taking place on Tuesday 20th 
January. Campaign, who commissioned the report, will then publish the complete 
ranking of UK marketing agencies in full on Thursday 22nd January, highlighting 
the top firms in each sector. 
 
 
During 2008, DMG benefited from organic growth as well as a series of three 
acquisitions in October which strengthened its offering in online and direct 
marketing. As the UK's largest digital business, DMG offers clients unrivalled 
scope in terms of resources and creativity. 
 
 
The number one ranking ensures DMG builds on its 2008 success, where it was 
ranked third biggest digital marketing agency by both New Media Age and 
Marketing, and demonstrates the solid growth seen by the Group. 
 
 
Ben Langdon, chief executive at Digital Marketing Group comments: 
 
 
"Being named as the UK's largest digital business is testament to the drive and 
ambition DMG nurtures and enjoys. We have built a team of dedicated and dynamic 
experts in a wide range of digital, data and direct disciplines, and created an 
environment which enables them to deliver our clients cutting edge digital 
marketing." 
 
 
- ends - 
 
 
 
 
 
 
Enquiries: 
 
 
+---------------------------------------+---------------------------------+ 
| Digital Marketing Group plc           | www.digitalmarketinggroup.co.uk | 
+---------------------------------------+---------------------------------+ 
| Ben Langdon, Chief Executive          | via Redleaf Communications      | 
+---------------------------------------+---------------------------------+ 
|                                       |                                 | 
+---------------------------------------+---------------------------------+ 
| Redleaf Communications                | DMG@redleafpr.com               | 
+---------------------------------------+---------------------------------+ 
| Paul Dulieu/Kathryn Hurford           | Tel: 0207 566 6700              | 
+---------------------------------------+---------------------------------+ 
|                                       |                                 | 
+---------------------------------------+---------------------------------+ 
 
 
 
 
 
Notes to Editors: 
� Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs 
over 650 people and has a market capitalisation of over GBP50m. 
� Digital Marketing Group is a digital communications group that uses the 
principles of direct marketing to inform everything that it does. Its philosophy 
is that "Good digital marketing is good direct marketing". 
� Digital Marketing Group is the UK's largest digital business (Campaign and 
Kingston Smith W1's annual ranking of marketing agencies January 2009) 
 
� Digital Marketing Group is not a marketing services group. It is a specialist 
in digital communications and underpins its expertise with some of the best 
direct and data marketing people in the UK. 
 
� At the heart of the company is Digital Brain - a process which enables the 
real time integration of "digital, direct and data". This helps create unique 
contact strategies for each individual based on their historical data and real 
time interactions regardless of channel. 
Digital Marketing Group's development strategy consists of three key elements: 
� "organic growth" - driven by the inherent growth within the acquired 
businesses and the application of a group business development programme 
� "buy and build" - through the acquisition of a number of well run and 
profitable businesses with complementary skills in digital direct marketing and; 
� the creation of new businesses from within the existing talents and resources 
of the group. 
 
 
Digital Marketing Group has three business segments: 
 
 
1. Online Marketing and Media 
 
 
� The online marketing and media segment is the company's largest segment and 
employs over 200 people in offices across the UK. 
 
� The segment offers clients an integrated package of online marketing and media 
services including PPC, SEO, Web design and build, E-commerce, Online PR, Social 
Media, Online Brand Consultancy, CRM, E-CRM, Viral Marketing, Online 
advertising, Online media planning and buying, Mobile marketing. These services 
are integrated with the other services in the group through Digital Brain. 
 
2. Data Services 
 
� Data services and consulting are provided by Jaywing, employing over 100 
consultants in online and offline data and information services, delivered and 
integrated with other services in the group via Digital Brain. 
 
3. Direct Marketing 
 
� The direct marketing segment develops and executes direct marketing campaigns 
through voice channels as well as offline and online media. These campaigns are 
based on highly targeted customer information and dynamic data management and 
are integrated through the use of Digital Brain. The direct marketing segment 
employs over 350 people. 
Publication quality photographs are available via Redleaf Communications 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 NRAILFLTLAIRLIA 
 

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