TIDMDIGI 
 
RNS Number : 0793F 
Digital Marketing Group PLC 
05 January 2010 
 
 
 
+--------------------+-----------------+-----------------+-----------------+---------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi                                    | 
+------------------------------------------------------------------------------------+ 
|                                                        |                           | 
+--------------------------------------------------------+---------------------------+ 
| 1. Identity of the issuer or the underlying issuer     |   Digital Marketing Group | 
| of existing shares to which voting rights are          |                       Plc | 
| attached: ii                                           |                           | 
+--------------------------------------------------------+---------------------------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):          | 
+------------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                              |         | 
+--------------------------------------------------------------------------+---------+ 
| An acquisition or disposal of qualifying financial instruments which may |         | 
| result in the acquisition of shares already issued to which voting       |         | 
| rights are attached                                                      |         | 
+--------------------------------------------------------------------------+---------+ 
| An acquisition or disposal of instruments with similar economic effect   |         | 
| to qualifying financial instruments                                      |         | 
+--------------------------------------------------------------------------+---------+ 
| An event changing the breakdown of voting rights                         |    X    | 
+--------------------------------------------------------------------------+---------+ 
| Other (please      |                                                     |         | 
| specify):          |                                                     |         | 
+--------------------+-----------------------------------------------------+---------+ 
| 3. Full name of person(s) subject to |  The Tudor Group (Tudor Capital Europe LLP) | 
| the                                  |         The Tudor BVI Global Portfolio L.P. | 
| notification obligation: iii         |                                             | 
+--------------------------------------+---------------------------------------------+ 
| 4. Full name of shareholder(s)       |                       LBPB Nominees Limited | 
|  (if different from 3.):iv           |                                             | 
+--------------------------------------+---------------------------------------------+ 
| 5. Date of the transaction and date  |                            31 December 2009 | 
| on                                   |                                             | 
| which the threshold is crossed or    |                                             | 
| reached: v                           |                                             | 
+--------------------------------------+---------------------------------------------+ 
| 6. Date on which issuer notified:    |                              5 January 2010 | 
+--------------------------------------+---------------------------------------------+ 
| 7. Threshold(s) that is/are crossed  |                                          3% | 
| or                                   |                                             | 
| reached: vi, vii                     |                                             | 
+--------------------+-----------------+-----------------+-----------------+---------+ 
 
+----------------+----------+--+--------+----------------+--+--+----------------+--+--------+--+--------------+----+----------------+--+--+--------+ 
| 8. Notified details:                                                                                                                             | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares viii, ix                                                                                                     | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Class/type of  | Situation previous                          | Resulting situation after the triggering                                          | 
| shares         | to the triggering                           | transaction                                                                       | 
| if possible    | transaction                                 |                                                                                   | 
| using          |                                             |                                                                                   | 
| the ISIN CODE  |                                             |                                                                                   | 
+                +---------------------------------------------+-----------------------------------------------------------------------------------+ 
|                | Number               | Number               | Number            | Number                   | % of voting rights x               | 
|                | of                   | of                   | of                | of                       |                                    | 
|                | Shares               | Voting               | shares            | voting                   |                                    | 
|                |                      | Rights               |                   | rights                   |                                    | 
+                +                      +                      +-------------------+--------------------------+------------------------------------+ 
|                |                      |                      | Direct            | Direct xi | Indirect xii | Direct                 | Indirect  | 
+----------------+----------------------+----------------------+-------------------+-----------+--------------+------------------------+-----------+ 
| Ordinary       | 2,111,529            | 2,111,529            |                   |           | Below 3%     |                        | Below 3%  | 
| shares         |                      |                      |                   |           |              |                        |           | 
| GB00B1FPT107   |                      |                      |                   |           |              |                        |           | 
+----------------+----------------------+----------------------+-------------------+-----------+--------------+------------------------+-----------+ 
|                                                                                                                                                  | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                              | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                             | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial            | Expiration              | Exercise/                        | Number of voting                      | % of voting  | 
| instrument                   | date xiii               | Conversion                       | rights that may                       | rights       | 
|                              |                         | Period xiv                       | be                                    |              | 
|                              |                         |                                  | acquired if the                       |              | 
|                              |                         |                                  | instrument is                         |              | 
|                              |                         |                                  | exercised/                            |              | 
|                              |                         |                                  | converted.                            |              | 
+------------------------------+-------------------------+----------------------------------+---------------------------------------+--------------+ 
|                              |                         |                                  |                                       |              | 
+------------------------------+-------------------------+----------------------------------+---------------------------------------+--------------+ 
|                                                                                                                                                  | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial                                                                    | 
| Instruments xv, xvi                                                                                                                              | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                             | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial         | Exercise  | Expiration        | Exercise/            | Number of voting              | % of voting                   | 
| instrument                | price     | date xvii         | Conversion           | rights instrument             | rights xix, xx                | 
|                           |           |                   | period xviii         | refers to                     |                               | 
|                           |           |                   |                      |                               |                               | 
+---------------------------+-----------+-------------------+----------------------+-------------------------------+-------------------------------+ 
|                           |           |                   |                      |                               | Nominal              | Delta  | 
+                           +           +                   +                      +                               +----------------------+--------+ 
|                           |           |                   |                      |                               |                      |        | 
+---------------------------+-----------+-------------------+----------------------+-------------------------------+----------------------+--------+ 
|                                                                                                                                                  | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Total (A+B+C)                                                                                                                                    | 
+--------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Number of voting rights                                                       | Percentage of voting rights                                      | 
+-------------------------------------------------------------------------------+------------------------------------------------------------------+ 
| Below 3%                                                                      | Below 3%                                                         | 
|                                                                               |                                                                  | 
+----------------+----------+--+--------+----------------+--+--+----------------+--+--------+--+--------------+----+----------------+--+--+--------+ 
 
+--------------------------------------------+---+---------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or the   | 
| financial instruments are effectively held, if applicable: xxi                   | 
+----------------------------------------------------------------------------------+ 
| The Tudor BVI Global Portfolio L.P. is an investment fund advised by members of  | 
| the Tudor Group of companies. The Tudor Group is making the disclosure on behalf | 
| of the investment manager.                                                       | 
|                                                                                  | 
+----------------------------------------------------------------------------------+ 
|                                                                                  | 
+----------------------------------------------------------------------------------+ 
| Proxy Voting:                                                                    | 
+----------------------------------------------------------------------------------+ 
| 10. Name of the proxy holder:                  |                             N/A | 
+------------------------------------------------+---------------------------------+ 
| 11. Number of voting rights proxy holder will  |                             N/A | 
| cease                                          |                                 | 
| to hold:                                       |                                 | 
+------------------------------------------------+---------------------------------+ 
| 12. Date on which proxy holder will cease to   |                             N/A | 
| hold                                           |                                 | 
| voting rights:                                 |                                 | 
+------------------------------------------------+---------------------------------+ 
|                                                                                  | 
+----------------------------------------------------------------------------------+ 
| 13. Additional information:                |                                     | 
+--------------------------------------------+-------------------------------------+ 
| 14. Contact name:                          |            Tudor Capital Europe LLP | 
+--------------------------------------------+-------------------------------------+ 
| 15. Contact telephone number:              |                       020 8786 3900 | 
+--------------------------------------------+---+---------------------------------+ 
 
+--------------------------------------------+---------------------------------------------+ 
| Note: Annex should only be submitted to the FSA not the issuer                           | 
+------------------------------------------------------------------------------------------+ 
| Annex: Notification of major interests in share                                          | 
+------------------------------------------------------------------------------------------+ 
|                                                                                          | 
+------------------------------------------------------------------------------------------+ 
| A: Identity of the persons or legal entity subject to the notification obligation        | 
+------------------------------------------------------------------------------------------+ 
| Full name                                  |                             The Tudor Group | 
| (including legal form of legal entities)   |                                             | 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
| Contact address                            |                c/o Tudor Capital Europe LLP | 
| (registered office for legal entities)     |                                 Great Burgh | 
|                                            |                                       Epsom | 
|                                            |                             Surrey KT18 5XT | 
+--------------------------------------------+---------------------------------------------+ 
| Phone number & email                       |                               020 8786 3900 | 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
| Other useful information                   |                                             | 
| (at least legal representative for legal   |                                             | 
| persons)                                   |                                             | 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
| B: Identity of the notifier, if applicable                                               | 
+------------------------------------------------------------------------------------------+ 
| Full name                                  |                                             | 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
| Contact address                            |                                             | 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
| Phone number & email                       |                                             | 
|                                            |                                             | 
+--------------------------------------------+---------------------------------------------+ 
| Other useful information                   |                                             | 
| (e.g. functional relationship with the     |                                             | 
| person or legal entity subject to the      |                                             | 
| notification obligation)                   |                                             | 
+--------------------------------------------+---------------------------------------------+ 
|                                                                                          | 
+------------------------------------------------------------------------------------------+ 
| C: Additional information                                                                | 
+------------------------------------------------------------------------------------------+ 
|                                                                                          | 
+------------------------------------------------------------------------------------------+ 
| For notes on how to complete form TR-1 please see the FSA website.                       | 
+--------------------------------------------+---------------------------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLUVVNRRUAARAR 
 

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