BARCELONA, Spain, February 23, 2016 /PRNewswire/ --
eServGlobal (LSE: ESG.L & ASX: ESV.AX) is pleased to
announce the commercial launch of mobile money services with Zain
Iraq. The service was soft-launched in January and has already
attracted strong interest.
(Logo:
http://photos.prnewswire.com/prnh/20120730/552126 )
The service is called 'Zain Cash' and is offered by Iraq Wallet,
which is an authorised company from the Central Bank of
Iraq (CBI). Through Zain
Cash, customers can have a mobile wallet linked to their SIM card,
enabling customers to make financial transactions easily and at any
time (Cash-In/Cash-out, transfer money from one wallet to another,
recharge for prepaid account & bill payment for postpaid
account).
Scott Gegenheimer,
CEO, Zain Group, said, "We are
embracing the opportunity to launch new services that improve the
livelihoods of the communities we serve, and through eServGlobal's
solution, we will be able to offer life-enhancing mobile services
and cement our position as a market leader in the mobile-money
arena across our region."
John Conoley,
Executive Chairman, eServGlobal, said, "We are
proud to be working with this innovative Operator Group as they
roll out market-leading solutions across rapidly evolving markets.
We look forward to continued collaboration with the Zain Group to
launch mobile financial services across their operations."
eServGlobal has a framework agreement with the Zain Group to
provide end-to-end mobile money and EVD (electronic voucher
distribution for prepaid rechage) solutions across Zain Group's
operations.
Mobile money, mobile financial services, mobile recharge and
distribution are key elements in the Zain Group strategy. Through
innovative product design and marketing strategies, Zain aims to
maximise the benefit of mobile money, electronic recharge and
distribution, giving customers new alternatives to financial
transactions and account recharge. Zain Group coverage extends to
more than 45.6 million customers spanning Kuwait, Bahrain, Iraq, Jordan,
Lebanon, Saudi Arabia, South
Sudan and Sudan. Notably,
in several of Zain's markets, over 90% of the population does not
have access to banking facilities.
Zain's mobile commerce services have a transformational effect
on unbanked populations as they open financial systems to formally
excluded population segments. This kind of change is crucial in
emerging markets where financial inclusion is key to economic
development.
eServGlobal is showcasing their mobile money solutions at the
Mobile World Congress in Barcelona, 22 - 25 February.
eServGlobal will be hosting a live demonstration on its stand
located at Hall 7 Stand i61.