RNS Number:5362S
First Artist Corporation PLC
12 October 2005


12 October 2005

                          First Artist Corporation plc

                        New German Player Agency Signing

First Artist Corporation plc, a leading pan-European entertainment, financial
services and player representation group, has today signed a joint venture
agreement in Germany with specialist player agency fair-sport Marketing GmbH.

Until today, Germany was the most significant European market not covered by
First Artist's network of associate agencies. This agreement will see the
company become a major player in the preparations for next year's World Cup,
arranging warm-up games for competing countries and offering the potential for
the group to derive significant revenues from the biggest prize in world
football.

The agreement is timely, allowing First Artist to use its FIFA/UEFA match
licences in Germany in a constructive manner to assist the qualifying nations
for next year's World Cup in Germany. We fully expect that this deal will see
the group retain its presence in that market beyond 2006, arranging pre and post
season games, training camps and tournaments in some of the best facilities in
Europe.

fair-sport Marketing has a long and successful track record in the industry and
will become the representative for First Artist's players in Germany, such as
Jesper Gronkjaer, who First Artist recently moved from Athletico Madrid to F.C.
Stuttgart. This arrangement is reciprocal and First Artist will manage the
agency work of fair-sport Marketing's UK clients including Aleksander Hleb at
Arsenal.

First Artist also announces today the appointment of Craig Sharon as its
exclusive US soccer representative. Mr Sharon is a successful and well-regarded
sports lawyer and agent in the USA and will extend our excellent relationship
with US soccer's governing body (MLS), whilst affording us new opportunities in
that market.

We are pleased to announce that today's agreement comes as the group continues
to enjoy buoyant trading across its trading subsidiaries and we remain
optimistic on the prospects for the remainder of the current financial year and
beyond.



Commenting on today's announcement, Jon Smith, Chief Executive of First Artist,
said:

"With the soccer spotlight firmly on Germany in the run up to the World Cup, we
are delighted to extend our network of associate agencies to the region. Both
fair-sport Marketing in Germany and CS Sports in the US represent a significant
development of our expanding underlying business, which continues to enjoy
buoyant market conditions. The integration of ABG Financial Management and The
Finishing Touch are proceeding very smoothly. We will continue to seek
opportunities to grow and diversify the enlarged group through further
synergistic acquisitions."



For Further information:

First Artist Corporation plc
Jon Smith, Chief Executive                 Tel: +44 (0) 20 8900 1818
Richard Hughes, Finance Director

Smithfield Consultants
George Hudson                              Tel: + 44 (0) 20 7360 4900



Notes to Editors

First Artist Corporation plc (FAN.LN) was founded by Chief Executive Jon Smith
in 1986. It has offices in London, Milan and the Middle East. Its player
representation division, First Artist Management ("FAM") is one of the world's
leading football management groups and is one of a handful of agencies whose
personnel hold both FIFA match and transfer licences. FAM is working with other
leading European agencies, senior European clubs and leagues to enhance the
position, reputation and transparency of the football transfer market and in
particular the role of agents.

The group joined the AIM market in December 2001. In August 2005, the group
successfully acquired FSA registered IFA, ABG Financial Management Ltd for a
maximum consideration of #3 million in cash and shares. In September 2005, the
group successfully acquired The Finishing Touch (Corporate Events) Ltd for a
maximum consideration of #3.36 million in cash and shares. Football today
represents 30% of the overall income of the group.

First Artist also offers a complete in-house management service with specialist
divisions for Financial Management, Marketing, Media Management, Television/
Media Production, Event Production and Sponsorship. The Media/Commercial
Division represents top sporting and TV personalities. First Artist's client
roster exceeds 200 individuals primarily involved with the sports and television
industry.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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