For immediate release: 

FIRST ARTIST FORMS LLP WITH THE COMPLETE LEISURE GROUP

First Artist Corporation PLC (AIM: FAN), the acquisitive sports and
entertainment group, today announces that it has signed an agreement with The
Complete Leisure Group PLC to form a Limited Liability Partnership called
Sports Events LLP.

The Complete Leisure Group operates three divisions: publishing, event
management, and sports. Its management team is headed by Tim Howland - a
recognised sports marketer credited for rescuing the European Ladies Golf Tour
in 1998-2001 and overseeing the Welsh 2010 Ryder Cup bid. Its Chairman is Lord
Coe.

Under the agreement, the newly formed Sports Events LLP will be jointly owned
between First Artist Corporation's events management subsidiary, The Finishing
Touch (corporate events) Ltd., and The Complete Leisure Group PLC on a 50/50
basis. The business will be focused on generating event management related
revenues. The Finishing Touch will be the exclusive supplier of event
management services for a series of targeted events and a preferred supplier
for all others.

Jon Smith, Chief Executive of First Artist Corporation PLC, commented:

"We are delighted to be working alongside The Complete Leisure Group - it
represents an exciting opportunity for First Artist. We see the venture
benefiting our business at two levels. Firstly, it will introduce revenues
directly into First Artist's recently acquired events management company, The
Finishing Touch. Secondly, it forms part of the Company's ongoing strategy to
broaden its base into the wider sports-related events market."

Tim Howland, Chief Executive of The Complete Leisure Group PLC, said:

"First Artist Corporation and its management team have an exceptional track
record in the representation and event management arena. We are delighted to
have entered this agreement and see it as an important building block in the
development of our events management activity."

First Artist's Chief Executive, Jon Smith, has been responsible for running
major events including the Horse of the Year Show and the introduction of the
NHL, NFL, and NBA into the UK in the 1980's. During the last twelve months,
First Artist's events management division, The Finishing Touch, organised and
ran over 300 events for private and public sector organisations.

About First Artist Corporation

First Artist Corporation PLC (AIM: FAN) is a leading sport and entertainment
representation and event management group. With offices in London, Milan, the
USA and Middle East, it provides four distinct services: sports player
representation, celebrity representation, wealth management, and event
management. Its player representation division, First Artist Management, is
recognised as one of the world's leading football management groups.

About The Complete Leisure Group

The Complete Leisure Group PLC is focused on the entertainment and sport
sectors. It operates three divisions: publishing, event management, and sports.
Its executive management team is headed by Tim Howland - a recognised sports
marketer.

- ends -

For further information:

First Artist Corporation PLC Tel. + 44 (0) 20 8900 1818

Jon Smith, Chief Executive

Richard Hughes, Finance Director

Arbuthnot Securities Limited Tel: + 44 (0) 20 7012 2000

Tom Griffiths

The Complete Leisure Group PLC

Tim Howland - Chief Executive Tel: +44 (0) 20 7665 1252

gth media relations

Toby Hall/Jade Mamarbachi Tel: + 44 (0) 20 7153 8039 / 8035


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