TIDMGAME
GAN to provide Simulated GamingT for Leading Midwestern Casino
Group
Rock Gaming to partner with GAN for launch in 2016
ISE: GAMELSE: GAME
London & Dublin | February 12, 2016: GameAccount Network plc
("GAN" or the "Company"), an award-winning developer and supplier
of enterprise-level B2B Internet gaming software, services and
online gaming content in the United States, announces it has signed
an agreement with a wholly-owned subsidiary of Rock Gaming LLC
("Rock Gaming") for the launch of Simulated GamingT, pending
regulatory approval.
Rock Gaming and its affiliates' portfolio of properties include
over 13,000 gaming positions, more than 400,000 square feet of
gaming space, over 600 hotel rooms, and 35 bars and restaurants.
Rock Gaming is comprised of approximately 7,000 team members across
four Midwestern US states and generates more than $1 billion in
revenues annually. Simulated Gaming will launch for Rock Gaming's
three Ohio properties - Horseshoe Casino Cleveland, Horseshoe
Casino Cincinnatti and ThistleDown Racino - representing a combined
5,000 slot or video lottery terminals, generating in excess of $500
million annually.
Highlights
-- The Simulated GamingT offering will be operated from an instance of
the GameSTACKT Internet gaming system deployed in Las Vegas
Nevada and
is expected to go live across web and mobile in the first half
of
2016. It will integrate with the Rock Gaming Ohio properties'
loyalty
program.
-- GAN's US-patented iBridge FrameworkT will link the GameSTACKT Internet
gaming system to Rock Gaming's land-based casino management
system
deployed in Ohio.
-- Simulated GamingT is an innovative Internet gaming service designed by
GAN specifically for land-based US casinos, offering a
gaming-as-entertainment consumer website and mobile apps that
include
over 200 casino slot and table games, including poker,
backgammon, gin
rummy, poker dice and blackjack tournaments.
Dermot Smurfit, CEO of GAN commented:
"Our Simulated GamingT partnership with Rock Gaming is another
major step in expanding our Simulated Gaming offering in the United
States where we have pursued a regional strategy now deployed
coast-to-coast. Rock Gaming's Ohio properties provide GAN with
access to a significant part of the Midwestern US region which we
will be privileged to launch online before the summer."
Matthew P. Cullen, CEO of Rock Gaming, commented:
"Rock Gaming is thrilled to partner with GAN to deploy an
exciting social gaming experience for our casino patrons in Ohio.
After a careful review of the fast-growing online social casino
market, GAN proved to be a great match for our needs and the needs
of our patrons. We look forward to being able to offer our patrons
a fun and interactive way to engage with our properties in
Ohio."
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook.
-- Supported by 68 months of operating data across six (6) major US
casinos' deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online.
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth $3.3 billion annually worldwide in 2015 (source:
Eilers &
Krejcik Gaming, LLC) and is proven to increase property
visitation
among existing patrons, reactivate lapsed patrons bringing them
back
on-property and drive acquisition of new patrons from outside
the
typical drive distance to the
property.www.GAN.comwww.RockGaming.com
For further information please contact:
GANFTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan/Meanie Farrell
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.comgameaccount@fticonsulting.com
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In
September 2015 major Californian Tribal casino operator San Manuel
chose GAN's Simulated GamingT launched in November 2015. In October
2015 American Casino & Entertainment Properties (ACEP) chose
GAN's Simulated GamingT launched in December 2015. In December 2015
Borgata Casino Hotel & Spa chose GAN's Simulated GamingT
launching in H1 2016. Also in December 2015 Lady Luck Interactive,
a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN's
Simulated GamingT launching in H1 2016.
In Australia, GAN has partnered with and launched for a
consortium of land-based gaming venue operators the
www.Club8Casino.com.au Simulated GamingT website and accompany
mobile Apps.
About Rock Gaming, LLC
Rock Gaming LLC is a Detroit-based urban gaming company focused
on the development of gaming facilities that are designed to
maximize connectivity and economic impact in the local areas where
they reside.
Rock Gaming and its affiliates ("Rock Gaming") portfolio of
properties includes over 13,000 gaming positions, more than 400,000
SF of gaming space, over 600 hotel rooms, and 35 bars and
restaurants. Rock Gaming is comprised of approximately 7,000 team
members across four states and generates more than $1 billion in
revenues.
Rock Gaming opened Ohio's first casino, Horseshoe Cleveland, in
May 2012 and opened Ohio's fourth and final commercial casino,
Horseshoe Cincinnati, in March 2013. In April 2013, Rock Gaming
opened one of Ohio's seven racinos at its Cleveland-area
thoroughbred racetrack ThistleDown Racino. Additionally, in April
2013, Rock Gaming acquired downtown Detroit's Greektown
Casino-Hotel.
Rock Gaming also owns northern Kentucky's historic thoroughbred
racetrack, Turfway Park, and is a partner in Horseshoe Baltimore,
located in the heart of the stadium district.
For more information about Rock Gaming, please visit
www.RockGaming.com.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20160212005683/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
February 12, 2016 12:53 ET (17:53 GMT)
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