Dow Jones Wins South African Tourism Contract for Media Analysis, Measurement and Evaluation
July 28 2009 - 3:00AM
PR Newswire (US)
Dow Jones appointed to monitor, analyse and evaluate media in South
African Tourism's 15 international target markets in the run-up to
the 2010 FIFA Soccer World Cup(TM) and beyond LONDON, July 28
/PRNewswire-FirstCall/ -- Dow Jones & Company, a News
Corporation company (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV;
http://www.newscorp.com/), has signed a three-year agreement with
South African Tourism to provide mainstream, Web and social media
monitoring, evaluation and strategic analysis in support of the
organisation's work in promoting South Africa as a destination for
international business and leisure travel, particularly as the
country gears up to host one of the biggest sporting showpieces on
the planet, the 2010 FIFA Soccer World Cup(TM). Dow Jones will
provide media intelligence across South African Tourism's 15 target
markets: South Africa, Kenya, Nigeria, Southern African Development
Community (Botswana, Mozambique), Australia, China, India, Japan,
France, Germany, Italy, Netherlands, UK and USA, in eight languages
(English, Italian, Chinese, Japanese, German, French, Dutch and
Portuguese). "The next three years is a hugely important period for
South African Tourism. With more than 450,000 people expected to
travel to the 2010 FIFA World Cup(TM), combined with billions more
watching on television, the eyes of the world and its media will be
on South Africa. It was therefore imperative to select the right
partner for media monitoring, analysis and evaluation," said
Roshene Singh, chief marketing officer of South African Tourism.
"We were truly impressed with Dow Jones's unique combination of
global reach with extensive local content. In addition, Dow Jones
impressed us with its strategic thinking, the functionality of its
technology and most importantly, its understanding of our brand and
business needs." "South African Tourism has an unmatched platform
on which to promote South Africa to the world over the next three
years," said Martin Murtland, managing director, Dow Jones PR &
Corporate Communications Solutions. "Dow Jones is well placed to
assist South African Tourism in meeting the communications
challenges and opportunities that will arise in the coming months.
News, information and opinion travel with greater speed and reach
more people in less time than ever before. Dow Jones tools will
enable South African Tourism to monitor, analyse and evaluate
mainstream and social media in its target markets, in up to eight
languages. South African Tourism's marketing and communications
initiatives will be informed by Dow Jones tools to analyse trends
and spot opportunities from conversations taking place around South
Africa as a travel destination, allowing it to shape and refine
communications campaigns over time." For more information about Dow
Jones Enterprise Media Group, visit
http://www.solutions.dowjones.com/. ABOUT DOW JONES Dow Jones &
Company (http://www.dowjones.com/) is a News Corporation company
(Nasdaq: NWS, NWSA; ASX: NWS, NWSLV; http://www.newscorp.com/). Dow
Jones is a leading provider of global business news and information
services. Its Consumer Media Group publishes The Wall Street
Journal, Barron's, MarketWatch and the Far Eastern Economic Review.
Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones
Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow
Jones Financial Information Services. Its Local Media Group
operates community-based information franchises. Dow Jones owns 50%
of SmartMoney and 33% of STOXX Ltd. and provides news content to
radio stations in the U.S. ABOUT SOUTH AFRICAN TOURISM South
African Tourism (http://www.southafrica.net/) is the national
tourism agency responsible for the marketing of South Africa as a
preferred travel destination. It is headed up by Chief Operating
Officer and acting Chief Executive Officer, Ms. Didi Moyle.
DATASOURCE: Dow Jones & Company CONTACT: Media, Michael Burns
of Dow Jones & Company, +44-(0)20-3217-5434, ; or Media, Monde
Mateza of SA Tourism, +27-11-895-3043, Web Site:
http://www.dowjones.com/
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