SFX Screen Fx

RNS Number:8924U
Screen FX PLC
30 November 2005

30 November 2005


                                  ScreenFX plc


            Network launches in two of UK's largest shopping centres



ScreenFX plc, which offers digital screen advertising in shopping centres across
the UK, has today launched its UK network into two of UK's largest shopping
centres, The Trafford Centre in Manchester and Merry Hill in the West Midlands.


Both centres are in the premier league of UK malls, ranking 5th and 6th in the
UK's Top 20, with The Trafford Centre contributing over 31 million potential
viewers annually and Merry Hill another 21 million.  These additions are further
recognition of the quality of the ScreenFX network which now embraces five of
the UK's top 10 shopping malls and has an audience of approximately 280 million
shoppers a year.


The installation at The Trafford Centre marks the commencement of a 10-year
exclusive agreement between ScreenFX and Peel Advertising Limited, part of the
Peel Holdings group, for the installation and management of digital advertising
screens and touchscreens on the centre's malls.


At Merry Hill, the largest centre in the West Midlands, the installation is one
of seven to be undertaken for the Westfield Group, the largest retail property
group in the world by equity market capitalisation.  This follows on the
addition of Westfield's CastleCourt Centre in Belfast to the ScreenFX network at
the end of October.


David Neale, Managing Director of Screen FX, commented:


"We are delighted that our network now includes these two prestigious centres in
the key regions of Manchester and Birmingham.  This is a further signal to major
consumer brands, their advertising agencies and their media buyers that the
ScreenFX audience is continuing to build significant critical mass, particularly
at this crucial time in the retailing calendar. "



For further information please contact:


ScreenFX plc

David Neale                          Tel: 0161 428 5544


Citigate Dewe Rogerson

Patrick Toyne Sewell/Fiona Bradshaw  Tel: 020 7638 9571



Note to Editors

About ScreenFX plc


*  ScreenFX was listed on AIM in March 2004.


*  The ScreenFX 'InfoPod' consists of two 63" plasma screens mounted
   back-to-back, overhead, together with two 17" touch screens at waist level,
   sited at high traffic locations in the malls.


*  Screen content consists of an irresistible combination of big brand
   'live-action' advertising, daily 'feel good' news up-dates and scrolling 
   centre management messaging.


*  All content is delivered remotely to each centre, and individually
   to each screen, from the ScreenFX Media Centre in Cheshire.


*  As an innovative advertising channel the screens have proved to be
   highly attractive to major brand advertisers such as Debenhams, Disney Home
   Video, Lever Faberge, Sky, Switch Maestro, 3 Mobile, Vodafone and Levis.


*  The touch screens enable brands to give their promotions greater '
   width and depth' whilst also giving shoppers the facility of a store 
   'wayfinder' and product category guide with digital voice enhancement.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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