CentralNic Group PLC Continued Expansion with Key Partnerships
August 07 2023 - 1:00AM
RNS Non-Regulatory
TIDMCNIC
CentralNic Group PLC
07 August 2023
RNS Reach
7 August 2023
CentralNic Group plc
("CentralNic", the "Group" or the "Company")
Continued Expansion with Key Partnerships and Integrations
CentralNic Group PLC (AIM: CNIC), the global internet company
that derives recurring revenue from privacy-safe, AI-based customer
journeys that help online consumers make informed choices, is
pleased to announce a series of recent strategic partnerships,
achievements, and the overall progress of the Group.
Zeropark ( www.zeropark.com ), the Commerce Media offering of
CentralNic, has now been upgraded to a Tier 1 Demand Partner by
Sovrn, a leading publisher technology platform reaching 500 million
active consumers each day(1) . This exclusive status not only
reflects the scale of business that Zeropark has achieved with
Sovrn, but also underscores CentralNic's continued commitment to
compliance, transparency, and a mutual respect for Terms of Service
(TOS) and operating practices. As a Tier 1 partner, Zeropark now
has access to premium placements that are only available to a
select group of Sovrn's most trusted partners.
In addition, Zeropark has secured a significant deal with
Booking.com , the global online travel agency which recorded over
600 million website visits in June 2023(2) . This partnership is
aimed at increasing vacation bookings on Booking.com through
targeted ad campaigns run by Zeropark's media buying team. Using
the Zeropark platform, CentralNic will connect high-intent
travellers seeking their next getaway directly to Booking.com .
Furthermore, Klarna, the Buy Now Pay Later platform, has become
a direct publisher on the Zeropark network. This strategic
alignment marks a transformative phase in e-commerce advertising,
creating novel opportunities for advertisers and enhancing the
product discovery and purchase journey for Klarna's 150 million
users(3) .
Voluum ( www.voluum.com ), CentralNic's flagship ad tracker, has
launched a new integration with the popular e-commerce platform
Shopify. This free integration will allow the Company's customers
to directly feed conversion data from their Shopify stores into
Voluum, bolstering their ad, product, and page performance.
Together, Voluum and Shopify aim to provide the necessary tools to
millions of entrepreneurs, to enable them to create successful
online stores and reach customers online, through mobile
applications, and in physical stores.
Michael Riedl, CEO, commented : "These recent strategic
alliances are not just partnerships, they are a testament to
CentralNic's unwavering commitment to innovation and collaboration.
They seamlessly align with CentralNic's strategic objective to work
hand-in-hand with industry leaders across all sectors we engage in.
These partnerships not only further enhance the value proposition
of Zeropark and Voluum for our advertisers and publishers; they
also underscore our dedication to understanding and addressing the
unique needs of our business partners. Our ability to secure
premier companies as partners is a reflection of our deep
understanding of respective value chains, and our genuine
commitment to fostering a symbiotic relationship that benefits all
parties involved. This is not just about business growth, it's
about shaping the future of the digital landscape together."
Looking ahead, CentralNic is excited about the potential these
partnerships hold for the future. "We are committed to continuing
our growth trajectory and further strengthening our partnerships.
We believe these alliances will significantly contribute to our
mission of shaping the future of the digital landscape," added
Riedl.
1 Sovrn Signal Doubles Publisher Deal Revenue - Sovrn, Inc.
2 Booking.com: total website visits worldwide 2023 |
Statista
3 About us | Klarna International
About CentralNic Group PLC
CentralNic (AIM: CNIC) is a leading global internet solutions
company that operates in two highly attractive markets: high-growth
digital advertising (Online Marketing segment) and domain name
management solutions (Online Presence segment). The company's
Online Marketing segment creates privacy-safe and AI-generated
online consumer journeys that convert general interest online media
users into confident high conviction consumers through advertorial
and review websites. The Online Presence segment is a critical
constituent of the global online presence and productivity tool
ecosystem, where CentralNic serves as the primary distribution
channel for a wide range of digital products. The company's
high-quality earnings come from subscription recurring revenues in
the Online Presence segment and revenue share on rolling
utility-style contracts in the Online Marketing segment.
For further information contact:
CentralNic Group Plc
Michael Riedl , Chief Executive Officer
William Green, Chief Financial Officer +44 (0) 203 388 0600
SEC Newgate (for Media) +44 (0) 203 757 6880
Bob Huxford / A lice Cho / Harry Handyside centralnic@secnewgate.co.uk
/ Tom Carnegie
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