- UPSIDE Foods launched at renowned Michelin-starred
Bar Crenn, introducing its delicious, whole-textured
cultivated chicken to consumers for the first time and completing
the first consumer sale of cultivated meat in the U
- The invited attendees of this historic launch event were the
winners of UPSIDE's social media contest, who were selected for
their commitment to fostering a better future. Chef Dominique Crenn and UPSIDE Founder and CEO Uma
Valeti were hosts for the historic meal
- UPSIDE's cultivated chicken will be available at Bar Crenn
through a series of ongoing UPSIDE dinner services, starting later
this year
BERKELEY, Calif., July 1, 2023
/PRNewswire/ -- UPSIDE Foods, the leading cultivated meat,
poultry and seafood company, announced today that its cultivated
chicken – grown directly from real animal cells – has launched at
the renowned Michelin-starred Bar Crenn in San Francisco, California. The historic event,
held on Saturday, July 1, was the
first-ever consumer sale of cultivated meat in the U.S.,
representing a historic milestone for the food system.
The restaurant debut of UPSIDE's cultivated chicken followed the
announcement that UPSIDE has been approved to sell its cultivated
chicken in the U.S. Hosted by UPSIDE's CEO and Founder Dr. Uma
Valeti and Chef Dominique Crenn, the
inaugural group of consumers were selected from entrants of
UPSIDE's social media contest based on their passion to build a
better future.
"The landmark sale of UPSIDE's cultivated chicken at Bar Crenn
officially marks cultivated meat's debut into the U.S. market,"
said Dr. Uma Valeti, CEO and Founder of UPSIDE Foods. "It
represents a giant leap towards a world where people no longer have
to choose between the foods they love and a thriving planet. I
can't wait for more people to get their first bite – it's a magical
moment that inspires an exciting world of new possibilities."
Diners at this historic meal were served UPSIDE Foods'
cultivated chicken, fried in a Recado Negro-infused tempura batter
and accompanied by a burnt chili aioli. Served in a handmade black
ceramic vessel adorned with Mexican motifs and Crenn's logo, the
dish was beautifully garnished with edible flowers and greens
sourced from Bleu Belle Farm. It
reflects the global benefit that Chef Crenn sees in cultivated meat
– with UPSIDE Chicken from the Bay Area in California, tempura from Japanese traditions,
and an infusion of Recado Negro from Mexico's Yucatan.
The collaboration between UPSIDE Foods and Chef Crenn stands as
a testament to their united vision for a more sustainable and
conscientious future of food. This event holds special significance
as it marks the reintroduction of meat to Chef Crenn's menu since
its removal from Crenn Dining Group's restaurants in 2018, prompted
by deep concerns regarding the negative impacts of conventional
meat production on our world.
"It's truly an honor to serve UPSIDE's cultivated chicken at Bar
Crenn and introduce cultivated meat to the US," said Chef
Dominique Crenn. "It's the first
time meat has made it back on my menu since 2018, because UPSIDE
Chicken is the first meat that I feel good about serving. From its
exquisite flavor and texture to its aroma and the way it cooks,
UPSIDE Chicken is simply delicious and it represents a
significant step towards a more sustainable and compassionate food
system."
In addition to the historic meal, contest winners also got a
tour of UPSIDE's Engineering, Production, and Innovation Center
(EPIC).
Following the launch event, UPSIDE's cultivated chicken will be
available at Bar Crenn through ongoing UPSIDE services, commencing
later this year. To sign up for this dining experience, people can
visit Bar Crenn's website. Consumers can also follow UPSIDE Foods
on Instagram, Twitter, LinkedIn, and Facebook and sign up for
UPSIDE's newsletter for updates.
About UPSIDE Foods
Based in Berkeley, CA, UPSIDE
Foods grows meat, poultry and seafood directly from animal cells.
These products are not vegan or vegetarian—they are delicious meat,
made without the need to raise and slaughter billions of animals.
Founded as the world's first cultivated meat company in 2015,
UPSIDE Foods has achieved numerous industry-defining milestones,
including being granted approval to sell cultivated meat in
the United States in June 2023. The company believes that people
shouldn't have to choose between the foods they love and a thriving
planet, and is working to build a better food system with access to
delicious, humane, and sustainable meat, poultry, and seafood.
UPSIDE Foods has won various industry awards, including
New York Times' Good Tech Awards,
FastCo's Next Big Thing in Tech, and the Best and Brightest
Companies to Work For in the Nation by the National Association for
Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth
Fund (ADG), Baillie Gifford, Bill
Gates, Cargill, Future Ventures, John Doerr, John
Mackey, Kimbal and Christiana
Musk, Norwest, Richard
Branson, Softbank, Temasek, Threshold, Tyson Foods, and
others. For more information, please visit www.upsidefoods.com.
Media Contact
Brooke
Whitney
media@upsidefoods.com
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SOURCE UPSIDE Foods