Unveiled Today at the 2024 Veeva Commercial
Summit, One of the Largest Gatherings of
Commercial and Medical Professionals in Life Sciences
BOSTON, May 7, 2024
/CNW/ - ACTO today announced the availability of
TalkTRx™, the first product built to provide reps access to
marketing assets with overlaid context so they can present
accurately and in a more personal way to health care providers
(HCPs). TalkTRx from ACTO is developed as part of the company's
AI-powered Intelligent Field Excellence (IFE) platform,
purpose-built for life science to help field professionals improve
face-to-face HCP engagement.
ACTO TalkTRx, integrated with Veeva Vault PromoMats, provides
access to current and approved content stored in Vault while
layering on key talking points and best practice tips for reps
using the asset in HCP interactions. The integration is available
now and is built and delivered by ACTO.
"Our reps use the ACTO platform on a regular basis out in the
field to refresh on brand and clinical messaging in preparation for
HCP meetings," said Tyrone Hollie,
Director of Learning Technology & Field Onboarding, Training
Curriculum & Development at Ipsen. "While reps are trained on
new marketing content, it is hard for them to remember the talking
points in the moment of need. With TalkTRx, reps can pull up the
approved asset from Vault PromoMats on ACTO and review the key
message points in a matter of minutes. Not only does this ensure
message accuracy, it also encourages use of the assets, which
results in better HCP engagement."
As a Veeva Silver Certified Product Partner, ACTO already has a
certified integration with Veeva CRM. With the new TalkTRx product
and Veeva Vault integration, ACTO will be able to sync content and
information with Vault CRM, Vault PromoMats, and Vault MedComms,
increasing the value for mutual customers.
"Field reps remain the most effective and expensive channel in
the omnichannel approach to HCP engagement," said Parth Khanna, CEO of ACTO. "But controlling the
message and measuring the impact of live rep-HCP interactions is
nearly impossible. However, with ACTO, we are turning field reps
into 'Masters of the Message,' ensuring they are competent,
confident, and credible in every HCP interaction. Our integration
with Veeva Vault and TalkTRx gives reps the content and context
they need, making them trusted advisors in an environment that is
more complex, less forgiving, and comes with higher stakes for
success regarding HCP engagement and brand performance."
Stop by the ACTO booth and come to our Innovation Theater
presentation on Wednesday, May 8,
from 8:00 - 8:15 a.m. ET at the Veeva Commercial Summit in
Boston to learn more and see a
demo.
For more information, visit www.acto.com/TalkTRx.
About ACTO
ACTO is an AI-powered Intelligent Field Excellence (IFE)
platform built for Life Sciences that helps Sales, Marketing, and
Medical teams improve customer engagement and brand performance by
turning field professionals into "Masters of the Message" who
engage HCPs and their support teams with authority and impact. With
ACTO, biopharma companies can ensure field professionals are always
competent, confident, and credible, delivering the right message to
HCPs, while providing senior leaders and frontline managers with
the insight they need to drive continuous field force
effectiveness.
© 2024 ACTO Technologies, Inc. | Only Intelligent Field
Excellence (IFE) platform purpose-built for Life Sciences. All
rights reserved. All product names and services are property of
their respective owners.
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SOURCE ACTO Technologies, Inc.