Lionel Messi,
Noah Kahan, John Legend and Shakira
star in campaign that highlights Hard Rock hotels and cafes around
the world that loyalty program members can explore
HOLLYWOOD, Fla., May 7, 2024
/CNW/ -- Hard Rock International announces the global launch of
Unity by Hard Rock™, a one-of-a-kind loyalty program that rewards
members for doing the things they love across Hard Rock's portfolio
of more than 200 locations including hotels, cafes and Rock Shops
around the world. The iconic hospitality, entertainment and
lifestyle brand is celebrating how its guest offerings have "Come
Together" under the loyalty program with a little help from its
friends: global soccer and cultural icon Lionel Messi; GRAMMY®-nominated,
multi-platinum-selling singer/songwriter Noah Kahan; EGOT-winning critically acclaimed,
multi-platinum artist and producer John Legend; and GRAMMY®
Award-winning global superstar Shakira. They star in Hard Rock's
omnichannel marketing campaign that begins today and features The
Beatles' classic song, "Come Together," recorded exclusively by
Kahan for the project.
To highlight the company's connection to incredible
entertainment and travel, Hard Rock is also giving Unity members
even more ways to get once-in-a-lifetime travel and entertainment
experiences through Come Together Experiences, an international
sweepstakes series that will offer amazing opportunities throughout
the year, with details and entry information available at
unity.hardrock.com/come-together. The first two of multiple
sweepstakes are currently open for entries, including:
- Unity by Hard Rock members can enter to win a trip for two to
New York City in July to attend
one of Noah Kahan's first-ever headlining shows at Madison
Square Garden including a three-night stay at Hard Rock Hotel New
York. The package includes stunning suite accommodations, a
spending allowance for culinary experiences at the hotel, as well
as a $200 Rock Shop gift card.
Entries close May 31, 2024.
- Members can also enter to win a once-in-a-lifetime,
all-inclusive vacation to the award-winning Hard Rock Hotel
Maldives that features breathtaking rooms and villas on the
water, watersports and diving excursions, a Rock Spa®, and 14
dine around options. One lucky winner and a guest will receive air
travel and transportation for their 7-day, 6-night stay for an
unforgettable tropical getaway. Entries close August 31, 2024.
For more information, read the full Unity by Hard Rock press
release here or visit unity.hardrock.com.
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SOURCE Hard Rock International