New white paper addresses emerging trends and
unique needs of this market segment
DALLAS, May 8, 2024
/PRNewswire/ -- Research found in Parks Associates' new white
paper, Middle Market: Lowering Barriers to the Smart
Home, reveals an ongoing shift in the smart home as
more mainstream US consumers adopt devices including video
doorbells, smart cameras, and smart locks. This middle-market
segment, part of the "early majority" in the US mass market,
represents 37% of all smart home adopter households.
The white paper, developed in partnership with SkyBell,
profiles this new smart home user and assesses their unique needs,
including how their expectations differ from the early adopters of
smart home products. Middle Market: Lowering Barriers to the
Smart Home provides strategies to grow the market by
addressing barriers in perceptions of value and affordability,
product complexity, and privacy and data security concerns.
"The connected home industry is entering a new phase where
marketing and design efforts can be redirected toward a mainstream
user," said Jennifer Kent, VP,
Research, Parks Associates. "This middle market now makes up the
largest segment of the market, and they have different needs,
including a lower tolerance for product 'bugs' and complex value
propositions. They prioritize pragmatic benefits over impressive
technology features."
"SkyBell is reshaping how smart home technology is perceived and
utilized by middle-market consumers. Our focus on integrating
Safety, Security, and Trust, along with the option of professional
installation, ensures that our products are not only top-tier in
terms of quality but also accessible and user-friendly. This unique
combination positions SkyBell as a catalyst for growth, enabling
our partners to easily introduce these innovative solutions to a
broader audience without the complexities typically associated with
new technology deployments," said Desiree
Mejia, Co-Founder and Chief Operations Officer, SkyBell
Technologies.
"The industry can build familiarity and trust by focusing
marketing materials on the ability of these products to enhance
home environments and improve safety and comfort," Kent said. "This
strategic shift is crucial for tapping into the larger market
potential and ensuring the continued growth of smart home
technology adoption."
To schedule an interview with an analyst or to request specific
data, please contact Mindi Sue
Sternblitz-Rubenstein
at mindi.sue@parksassociates.com or 972-490-1113.
About Parks Associates
Parks Associates, a
woman-founded and certified business, is an internationally
recognized market research and consulting company specializing in
emerging consumer technology products and services. Founded in
1986, Parks Associates provides business intelligence and research
services through its proprietary methodologies developed over
decades, including quarterly surveys of 10,000 internet
households.
The company's expertise crosses many industries: home security
and smart home, streaming video, broadband and pay-TV services,
digital media and platforms, gaming, Wi-Fi and home networks,
connected health, support, consumer electronics, home control
systems, energy management, and tech solutions for the
multi-dwelling (MDU), small-to-medium business (SMB), and
commercial building markets.
Each year, Parks Associates brings thousands of leaders together
for its webinars and annual events. The firm hosts the annual
executive research and strategy conferences CONNECTIONS™, Connected
Health Summit, Smart Energy Summit, Smart Spaces, and Future of
Video. https://www.parksassociates.com
Follow Parks Associates on LinkedIn, Facebook, and
Instagram.
Media Contact:
Mindi Sue
Sternblitz-Rubenstein
Parks Associates
972.490.1113
377447@email4pr.com
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SOURCE Parks Associates