Latest Collaboration Allows Advertisers to Extend TikTok
Campaigns to BCTV Bowling Center Screens Nationwide
NEW
YORK, May 8, 2024 /PRNewswire-PRWeb/
-- Bowling Center Television (BCTV), a leading
digital-out-of-home/Connected TV (DOOH/CTV) television network,
announced today a content partnership with TikTok as part of
TikTok's Out of Phone initiative.
"Bowlers represent a vibrant and engaged
community, and this partnership enables our BCTV audience to
benefit from the engaging TikTok content, while allowing
advertisers to extend their relationship with TikTok into an 'out
of phone' environment."
Out of Phone is TikTok's revolutionary out-of-home solution that
extends the TikTok experience beyond the confinements of a mobile
screen and into the real-world through screens such as billboards,
cinemas, and now, bowling centers, through the screens of BCTV.
By tapping into the immersive nature of TikTok content, BCTV is
set to cater to the evolving interests of its audience, bringing
the excitement of TikTok into the "out of phone environment" of
bowling centers. This innovative collaboration will see TikTok
content seamlessly integrated into BCTV programming.
The joint-sales initiative between BCTV and TikTok will also
facilitate meaningful advertising opportunities for TikTok ads to
be featured on BCTV. The partnership unlocks new avenues for
distributing creator content, providing creators with the
opportunity to showcase their campaigns on thousands of real-world
screens, enhancing their reach and impact.
Cliff Kaplan, Chairman of Bowling
Center Television, expressed enthusiasm about the collaboration,
stating, "We're thrilled that TikTok recognizes the power of BCTV
and the scale of our audience across bowling centers. Bowlers
represent a vibrant and engaged community, and this partnership
enables our BCTV audience to benefit from the engaging TikTok
content, while allowing advertisers to extend their relationship
with TikTok into an 'out of phone' environment."
Dan Page, Global Head of
Distribution, New Screens at TikTok remarked, "With Out of Phone,
we're transcending the boundaries of traditional content
distribution and advertising by seamlessly integrating TikTok into
everyday life. From billboards to airports, and now bowling
centers, our mission is to provide endless opportunities for our
community to engage with the creativity and joy of TikTok."
To explore the dynamic offerings of BCTV, please visit
https://www.mybctv.com. For further information and media
inquiries, please contact:
About Bowling Center Television (BCTV)
Bowling Center Television (BCTV) is a digital-out-of-home (DOOH)
television network launched by Strike Ten Entertainment (STE) and
the Bowling Proprietors' Association of America (BPAA) in
partnership with Equity Sports Partners. BCTV is distributed across
an extensive national footprint of bowling centers in the United States, offering advertisers access
to a large and engaged audience of bowling enthusiasts. Supported
by leading technology partners Cisco and Samsung, as well as data
analytics partner Quantela and funded by Digital Alpha, BCTV
represents one of the largest DOOH network deployments to date.
With its state-of-the-art screens and engaging programming, BCTV
enhances the consumer experience while driving business for
participating bowling centers.
About TikTok
TikTok is the leading destination for short-form mobile video.
Our mission is to inspire creativity and bring joy. TikTok's global
headquarters are in Los Angeles
and Singapore, and its offices
include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Media Contact
David Bray, Briz Media Group, 1
9176852841, david@brizmediagroup.com
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content:https://www.prweb.com/releases/bowling-center-television-bctv--tiktok-join-forces-in-new-content-partnership-302138777.html
SOURCE Bowling Center Television