"You've tasted the bubbles, now taste the
wine."
AVENTURA, Fla., May 8, 2024
/PRNewswire/ -- VOGA Italia, known for its cylindrical bottles
and award-winning wines, announces the launch of VOGA Prosecco DOC
Still (SRP $14.99/750mL; ABV 10.5%),
a still -- rather than a sparkling -- Prosecco. VOGA Prosecco
Still, which joins its sparkling siblings VOGA Prosecco DOC and
Prosecco DOC Rosé, is being rolled out nationwide.
Experience the interactive Multimedia News Release
here:
https://www.multivu.com/players/English/9261951-voga-italia-wines-launch-cutting-edge-still-prosecco/
CEO of Enovation Brands, Giovanni
Pecora, explains: "Prosecco can be crafted in three styles:
Spumante, or fully sparkling; Frizzante, or semi-sparkling; and in
the until now largely unknown Tranquillo, or still, style. VOGA
Prosecco Still is more than a line extension: rather, we are
introducing a wine category that has long been enjoyed in
Italy to the US. In addition to
positive consumer feedback, our distributor partners are excited
that we are bringing them something new and different to sell. This
is an opportunity to grow both our VOGA business and the wine
category overall."
Enovation Brands is investing in PR, social media, and
influencer marketing to educate consumers about VOGA Prosecco
Still. The tagline "You've tasted the bubbles, now taste the wine"
invites consumers to experience a Prosecco in which the aromas and
flavors of the Glera grape predominate. Social media will focus on
the wine's qualities most attractive to the new generation of
drinkers, notably its lower calorie-count (95/5 oz.); lower ABV;
fresh, easy-to-drink profile; and the winery's sustainability
initiatives.
On-premise, a "Still or Sparkling" initiative presents Prosecco
in the same manner that water is sold. "Due to the huge popularity
of Prosecco, we envision on-premise staff selling Prosecco as
easily as they sell water, by asking customers: 'How do you
Prosecco? Still or sparkling?'", says Alberto Pecora, President of Enovation Brands.
Still versions of popular Prosecco cocktails, such as the Still
Sbagliato (a Negroni riff) and the Still Chill (a calmer spritz),
will also be featured.
VOGA Prosecco DOC Still has green apple, pear, and citrus aromas
with floral undertones; a smooth, creamy texture; and the signature
zest and crisp character of Glera accompanied by hints of white
blossom, green apple, pear, and peach. Ideally served at 45-50°F,
this wine is refreshing on its own as well as with a wide variety
of foods, as the crisp acidity cuts through rich foods. Try it with
light appetizers, seafood, sushi, fish & chips, french fries,
chicken dishes, charcuterie, spicy pork, and creamy or salty
cheeses. As most wine professionals know, Prosecco is a juggernaut
category: in 2022, the Osservatorio Economico of Prosecco reported
production of 638 million bottles and a turnover of 3.35 billion Euros (equivalent to approximately
3.65 billion US dollars).
Please drink responsibly.
Media samples, hi-res images, recipes, and interviews
available upon request.
VOGA Italia is imported exclusively to the U.S. by Enovation
Brands, Inc., Aventura,
FL.
For more information on VOGA Italia, please visit
www.vogaitalia.com @vogaitalia
Media Contact:
Shilan Farnia
Deussen Global Communications, Inc.
sfarnia@deussenglobal.com
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content:https://www.prnewswire.com/news-releases/enovation-brands-offers-wine-drinkers-a-new-experience-with-the-launch-of-voga-prosecco-still-302139017.html
SOURCE Enovation Brands, Inc.