25+ Year Franchise Industry Veteran to Lead
No. 1 Family Entertainment Franchise
DALLAS, May 9, 2024
/PRNewswire/ -- Urban Air Adventure Park, the world's leading
indoor adventure park operator and part of the youth enrichment
growth-focused platform Unleashed Brands, has tapped Jeff Palla, a franchise-industry leader for over
25 years, as its new Brand
President.
Palla most recently served as President of Mr. Handyman, part of
the Neighborly platform of home service brands. Before this role,
he spent 18 years as SVP of Operations at hotel chain La Quinta,
where he played an integral role in launching the franchise program
and growing it to more than 600 units. His career started with the
Walt Disney Company, where he served in several guest service
roles. Palla was also a franchisee of Bloomin' Blinds in
Texas, which helped to gain a
strong perspective of driving success in a small business.
Palla will focus on continuing to position Urban Air as the
industry leader for family entertainment in all areas of the
business, including innovation and customer experience, while
driving profitable growth for franchisees. He will also be
instrumental in implementing new industry-leading attractions for
the brand this year.
"Jeff brings with him vast experience within the hospitality
industry managing large-scale systems where franchisees invest
significant capital to open their businesses. Combining this with
his knowledge of platform brands, he's a great fit for our culture
and leadership to help scale Urban Air," said Michael Browning, Jr, Founder and CEO of
Unleashed Brands.
Urban Air is the largest indoor adventure park operator in the
world with over 20 different attractions such as intense ropes
courses, Urban Air's Sky Rider,
Battle Beams, laser tag, dodgeball courts, electric Go-Karting,
obstacle courses and more. Every park also offers an
easy-to-execute, state-of-the-art, fast-casual café.
This year, Urban Air was ranked as the No. 1 entertainment
franchise in Entrepreneur Magazine's Annual Franchise 500 list for
the sixth consecutive year.
To learn more about Urban Air and its franchising opportunities,
visit https://urbanairfranchise.com/.
About Urban Air Adventure Park
Urban Air Adventure
Park is the Nation's #1 destination for family fun, featuring a
variety of attractions perfect for all ages. The award-winning
national franchise brand is the largest adventure park operator in
the world with more than 350 locations open or in development.
Urban Air, founded in 2011, was in search of a higher purpose to
help kids have fun while achieving activity goals that enhance
their social and physical skills. For more information visit
www.UrbanAir.com.
About Unleashed Brands
Unleashed Brands currently
includes portfolio brands Urban Air, Snapology, The Little Gym, XP
League, Class 101, Premier Martial
Arts and Sylvan Learning and was founded to curate and grow
a portfolio of the most innovative and profitable brands that help
kids learn, play, and grow. Over the last 10 years, the team at
Unleashed Brands has built a proven platform and know-how for
scaling businesses focused on serving families. Its mission is to
impact the lives of every kid by providing fun, engaging, and
inspiring experiences that help them become who they are destined
to be. For more information, please
visit UnleashedBrands.com.
Media Contact: Sara Faiwell, Fishman Public Relations,
sfaiwell@fishmanpr.com or 847-945-1300
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SOURCE Urban Air Adventure Park