REDDING,
Calif., May 9, 2024 /PRNewswire/ -- According
to a new market research report titled 'DTC Food Market
by Type (Food {Bakery & Confectionery, Meat, Poultry, &
Seafood, Dairy, Snacks}, Beverages {Carbonated Soft Drinks &
Juices, RTD Tea & Coffee, Alcoholic Beverages}), by
Distribution Channel (Online, Offline) — Global Forecast to
2031' by Meticulous Research®, the DTC food
market is projected to reach $195.39
billion by 2031, at a CAGR of 18.7% from
2024 to 2031.
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DTC or Direct-to-consumer refers to a business model where a
food company sells its products directly to consumers without
relying on any third-party retailers, wholesalers, or other
intermediaries (E-commerce websites). In the context of the food
market, DTC food refers to food products that are sold directly to
consumers by the manufacturers/producers themselves, typically
through online platforms and physical stores owned by the food
producers. This market encompasses various food and beverage
products, including snacks, bakery products, dairy, fresh produce,
meat, specialty items, and beverages, all of which are offered
directly to consumers through their own websites and physical
stores. Thus, they can communicate directly with consumers, gather
feedback, build brand loyalty, and develop products according to
their preferences.
The rising adoption of convenience foods, growing online
purchases of food products, and the increasing number of DTC food
brands are some of the factors driving the growth of this market.
However, the lack of brand awareness & limited product
offerings of DTC food providers, and product quality concerns &
delivery delays hamper the market's growth to some extent.
Moreover, the growing demand for premium & personalized food
products is expected to generate market growth opportunities for
the stakeholders operating in this market. However, high
competition from other distribution channels is a major challenge
for the players operating in this market. Furthermore, consumers'
increasing focus on health and wellness is a major trend in the DTC
food market.
Key Players:
The key players operating in the global DTC food market are
Anheuser–Busch InBev NV/SA (Belgium), AriZona Beverages USA, LLC (U.S.), JBS S.A. (Brazil), Mondelēz International, Inc. (U.S.),
Nestlé S.A. (Switzerland), OLIPOP,
Inc (U.S.), PepsiCo, Inc. (U.S.), The Coca-Cola Company (U.S.), The
Kraft Heinz Company (U.S.), The Naked Market (U.S.), and Unilever
PLC (U.K.).
The DTC food market is segmented by type (food {bakery &
confectionery products, meat, poultry, and seafood products,
snacks, dairy products, sauces, dressings, and condiments,
breakfast cereals, infant food, and other food products} and
beverages {non-alcoholic beverages [carbonated soft drinks &
juices, dairy & dairy alternative beverages, sports &
energy drinks, RTD tea & coffee, and flavored & fortified
water]}, and alcoholic beverages), by distribution channel (online
distribution channel and offline distribution channel), and
geography (North America,
Europe, Asia-Pacific, Latin
America, and the Middle
East & Africa). The
study also evaluates industry competitors and analyzes the market
at the regional and country levels.
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Key Findings in the DTC Food Market Study:
Among all the type segments covered in this report, in 2024, the
food segment is expected to account for a larger share of
51% of the DTC food market. The large market share of
this segment is attributed to the growing demand for convenience
foods, changes in lifestyle and food habits, growing demand for
nutritional and fortifying food products, rising innovative food
products, rising spending on healthy and nutritious diets, and
increasing consumer inclination towards online shopping. However,
the beverages segment is expected to register a higher CAGR of
20% during the forecast period of 2024–2031. The growth of
this segment is mainly attributed to the rising consumer demand for
healthier and more premium beverage products, changing consumer
preferences, increasing demand for low-calorie beverages, and
growing popularity for plant-based and functional beverages among
consumers.
Among all the distribution channels studied in this report, the
online distribution channel segment is expected to account for a
larger share of 88% of the DTC food market in 2024. The
segment's large share is mainly attributed to the increasing
preference for online shopping among consumers, the convenience
offered by online platforms, the growing penetration of the
internet, and the high popularity among food and beverage
manufacturers of creating websites to display and sell their
products directly to consumers. Moreover, the growing preference
for personalization, contactless shopping, consumer convenience,
easy price comparisons between brands, the advantage of greater
discounts compared to offline stores, and a greater product
selection experience are some of the factors further increasing the
popularity of the online distribution of the food and beverage
products.
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Geographically, in 2024, North
America is expected to account for the largest share of
45% of the DTC food market. North America DTC food
market is projected to reach USD 93.7
billion by 2031, growing with the highest CAGR during
the forecast period. The rapid growth of this regional market is
mainly due to the rising technological advancements in online food
distribution and high consumer preference for convenience and
personalized shopping experiences. Moreover, factors such as busy
lifestyles, increasing disposable income, and a growing demand for
healthy and sustainable food options are also expected to support
the high growth of the DTC food market in North America.
The US dominates the North America DTC food market. The US DTC
food market is witnessing a surge in DTC food brands, with rapid
expansion, specialized offerings, and a significant impact from the
COVID-19 pandemic. The COVID-19 pandemic has accelerated the DTC
food market in the country, as consumers increasingly turn toward
the online shopping of food & beverage products, boosting
grocery e-commerce. Moreover, there are several small and large
food & beverage brands that have launched their DTC channels in
recent years.
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Scope of the Report:
DTC Food Market Assessment—by Type
- Food
- Bakery & Confectionery Products
- Meat, Poultry, and Seafood Products
- Snacks
- Dairy Products
- Sauces, Dressings, and Condiments
- Breakfast Cereals
- Infant Food
- Other Food Products
- Beverages
- Non-alcoholic Beverages
- Carbonated Soft Drinks & Juices
- Dairy & Dairy Alternative Beverages
- Sports & Energy Drinks
- RTD Tea & Coffee
- Flavored & Fortified Water
- Alcoholic Beverages
DTC Food Market Assessment—by Distribution
Channel
- Online Distribution Channel
- Offline Distribution Channel
DTC Food Market Assessment—by Geography
- North America
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
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Related Blogs
Top 10 Companies in DTC Food Market
Growing Demand for Premium & Personalized Food Products
Generating Market Growth Opportunities for the Stakeholders
Operating in the Global DTC Food Market
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