The science-driven pioneer in dog day care
closes out Q1 with 40 stores in operation, new strategic leadership
appointments and its biggest multi-unit sale yet.
MILWAUKEE, May 9, 2024
/PRNewswire/ -- Central Bark, the premier whole dog care franchise,
closes out Q1 as an increasingly dominant player in the
$143 billion pet industry, thanks to
its standout approach that integrates cutting-edge techniques in
comprehensive dog care with the latest advancements in canine
behavioral science.
Central Bark finished 2023 with its highest system revenue in
its history, an accomplishment driven by strong trends, novel
marketing and operations initiatives, and superior franchise
execution. To start 2024, Central Bark kicked off its 20th
anniversary during its 15th Annual Franchise Convention, an event
that saw record-breaking attendance from suppliers and franchisees
alike. The brand also recognized its highest performing franchisees
for their performance in 2023, awarding top tier stores for median
sales reaching $1,094,861 with a
notable high of $1,480,971.
Impressively, 46% of Central Bark's locations exceeded the average
unit volume of $767,776, signaling
robust growth and profitability across the network. Additionally,
the establishment of a National Franchise Advisory Board (NFAB) was
announced with the awarded Franchisee of the Year, Mike Roth of Orlando,
FL as President. The brand also achieved a significant
milestone in Q1 by awarding its first 5-location multi-unit
franchise agreement in Pennsylvania.
Central Bark added to its already-robust leadership team with
strategic appointments and new hires. Athena Olson assumed the role of Director of
Operations, while Kristen Risby
joined as Vice President of Marketing, and Jason Perras took on the position of Chief
Financial Officer. Each of these individuals brings a wealth of
industry and franchising expertise and experience to the corporate
team.
Central Bark enhanced its digital footprint with the launch of a
strategic marketing partnership with SOCi, focusing on optimizing
online reviews, social media engagement and business listings with
social media and website chatbots launching in Q2.
In a move towards sustainable growth and enhanced customer
experience, Central Bark introduced its new recurring revenue
membership model across 22 of its 40 locations, with seven more in
the pipeline. This initiative aims to foster long-term
relationships with customers while providing added value and
convenience. All stores will be on this new model by the end of the
year.
"As a franchisee and now the President of the Central Bark
National Franchise Advisory Board (NFAB), I am extremely excited by
everything we've achieved so far as a brand," said Roth. "From our
membership model to our strategic marketing initiatives, enhanced
services, and steadfast focus on the latest in canine behavioral
science, we're impacting thousands of dogs and their families
across the country for the better. It's rare that you can own a
business centered around something you are so passionate about, but
with Central Bark, you absolutely can."
The company's expansion efforts remain steadfast, with 40 stores
now open and operating nationwide. Three new locations were
inaugurated in Spring, Texas;
Henrietta, New York; and
Asheville, North Carolina; with
ten additional openings slated for later this year. As Central Bark
continues to redefine the standards of excellence in pet care, its
Q1 success sets a promising trajectory for the remainder of 2024
and beyond.
About Central Bark:
The Central Bark franchise
system was founded in 2003 and now operates under the name Barkley
Ventures Franchising, LLC. For more than 20 years, the brand has
grown to nearly 40 locations across more than a dozen states. The
company has hosted over two million dog visits. Central Bark
participates in VetFran, the International Franchise Association's
(IFA) veteran program, and offers a franchise fee discount to
qualifying veterans. Central Bark is also an IFA MinorityFran
participant. For more information about franchising with Central
Bark, visit centralbarkusa.com/franchising or call
866-799-2275.
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SOURCE Central Bark