Industry Healthcare Veteran will Oversee the
Company's Programmatic Marketing Strategy for the Vertical
NEW
YORK, May 14, 2024 /PRNewswire/ -- IQM, the
global media buying platform empowering advertisers in the most
regulated verticals use and enhance their data to make better ad
buying decisions, today announced that it has hired Anil Dobhal to
the newly created role of Head of Healthcare for Product and Tech,
joining the company's leadership team. Dobhal will be responsible
for enhancing the healthcare product and platform and will be
reporting to Sanjay Vaghela, Chief
Technology Officer.
IQM, founded in 2014, as a political-first programmatic media
buying platform,has evolved to work across a number of verticals,
including healthcare, auto, retail and more. In his new
position, Dobhal will work with the core product and
technology teams to build a scalable healthcare focused DSP.
Additionally, Dobhal will be tasked with expanding and improving
IQM's 360-degree solution for healthcare advertising, which
encompasses data, planning, targeting, optimization, reporting and
insights.
"Anil is an expert in product and technology and has been a
leader in this space for many years," said Kris Qiu, Chief Executive Officer, IQM. "His
passion for helping startups scale and grow and his unmatched
understanding of building products will propel IQM even further in
the Healthcare space. We are thrilled that Anil is joining our team
and look forward to many new innovations to come out of this
particular sector."
Dobhal joins IQM from Doceree, a pharmaceutical advertising and
healthcare marketing company, where he served as Chief Technology
Officer. In that position, he led a team of more than 60
individuals in the product and engineering division, overseeing the
company's end-to-end Ad Exchange system for Web, mobile Web,
Android and iOS clients. Dobhal also served as AVP, Product and
Engineering for Times Internet Limited, as well as Director of Data
Engineering for Expedia.
"IQM has some incredibly exciting initiatives planned for the
Healthcare space over the next several years and I knew I wanted to
be a part of the team that was bringing them to life," said Dobhal.
"The people and the culture that IQM employs felt like the perfect
fit for me and I am confident that my experience and background,
coupled with the incredible talent already in place will drive
tremendous value and growth for IQM."
About IQM
IQM is a global media buying platform that
empowers advertisers in the most regulated verticals to use and
enhance their data to make better ad buying decisions.
Our platform allows advertisers to construct precise audience
segments that align seamlessly with their desired target audience
base, using their own data, top-tier third-party data sources, and
IQM's proprietary AI-driven audience intelligence engine. This
leads to more accurate forecasting, budgeting and targeting, as
well as delivering campaigns that perform better across screens and
formats. For more information, visit www.iqm.com.
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SOURCE IQM