Deli brand tells consumers to Stop Making Just
Sandwiches!
CHICAGO, May 17, 2024
/PRNewswire/ -- Kretschmar® Premium Meats &
Cheeses is showing consumers that the premium deli brand is "Made
for More" in a new campaign.
This campaign highlights how we stand out
amongst our deli competition.
The brand has a long history of developing quality deli meats
and cheeses dating back to 1883. Its impressive portfolio includes
a full line of Off-The-Bone deli meats delicately sliced from the
leanest, most tender cuts, while its premium Wisconsin cheeses repeatedly win in
competitions worldwide.
To drive home Kretschmar's premium quality and endless recipe
inspiration, the new fully integrated campaign, "Made for More,"
launches with a tongue-in-cheek anti-sandwich message to "Stop
Making Just Sandwiches" – celebrating the idea of
going places that deli meats haven't gone before. Adding elements
of recipe inspiration without sandwich-heavy imagery to take meal
occasions to the next level rounds out the campaign to showcase
that while every other deli brand might be made for a sandwich –
Kretschmar is made for more.
"Most every deli brand on the market claims they make the
perfect sandwich. This campaign highlights how we stand out amongst
our deli competition," said Lauren
Talbert, senior director for Kretschmar at Smithfield
Foods. "That means venturing away from the sliced bread and
leaning into anything and everything else that can be done with our
quality meats and cheeses. Besides, it's time to think beyond the
sandwich."
The campaign includes teasers, 30- and 15-second commercials and
custom recipe social content and in-store activations, with all the
content beautifully filmed for maximum appetite appeal.
To add to its portfolio of premier deli options, "sweetness
meets heatness" with Kretschmar introduces a bold and flavorful new
line of sweet and spicy offerings including Lemon & Cracked
Pepper Turkey Breast and a Spiced Pineapple Ham. To meet with
evolving trends and consumer expectations, these two offerings
bring "swicy" to the table with unique flavors among premium deli
brands and are also gluten free and have no MSG.
Juicy, fruity sweetness with chili pepper notes characterize the
Spiced Pineapple Ham, while the Lemon & Cracked Pepper Turkey
brings a citrus, tangy sweetness with a hint of cracked black
pepper to send consumers' palates abuzz.
"These two new bold flavors from Kretschmar really showcase the
breadth of our premium deli line," said Talbert. "We're excited to
add these to our portfolio to further grow 'behind-the-glass'
offerings with unique and on-trend flavors."
For more information about Kretschmar, visit kretschmardeli.com,
Facebook, or Instagram. Kretschmar is a brand of Smithfield Foods,
Inc.
About Kretschmar
Since 1883, Kretschmar®
premium deli meats and cheeses have meant quality. From our unique
smoking process for hams to hand-trimmed fine cuts of beef and
poultry, our full line of delicately sliced off-the-bone deli meats
come from the leanest, most tender cuts and are gluten-free with no
MSG or fillers. In addition, we produce more than 16 flavors of
award-winning premium cheeses handcrafted by Wisconsin cheesemakers. For more information
and recipes, like us on Facebook (@kretschmardeli) and Instagram
(@kretschmardeli) or visit our website at www.kretschmardeli.com.
Kretschmar is a brand of Smithfield Foods.
About Smithfield Foods, Inc.
Headquartered
in Smithfield, Virginia, since 1936, Smithfield
Foods, Inc. is a U.S. food company that employs more than
54,000 people in seven countries and partners with thousands of
American farmers. As one of the world's leading vertically
integrated protein companies, we are dedicated to producing "Good
food. Responsibly.®" to feed a growing world population.
We have pioneered sustainability standards for more than two
decades, including our industry-leading commitments to become
carbon negative in our U.S. company-owned operations and reduce GHG
emissions 30% across our entire U.S. value chain by 2030. We
believe in the power of protein to end food insecurity and have
donated hundreds of millions of food servings to food banks,
disaster relief efforts and community outreach programs in all 50
U.S. states. Smithfield boasts a portfolio of high-quality
iconic brands, such as Smithfield®,
Eckrich®, Gwaltney® and Nathan's
Famous®, among many others. For more information,
visit www.smithfieldfoods.com and connect with us
on Facebook, X, formerly known as Twitter,
LinkedIn, Instagram and Threads.
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SOURCE Smithfield Foods, Inc.